Exhibitors Herald World (Jan-Mar 1929)

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March 9, 1929 EXHIBITORS HERALD-WORLD 35 Exhibitors Buying Sound Equipment Sight Unseen Deserve to Be " Gypped " Exhibitors May Avoid Lots of Grief, Loss of Time and Save a Lot of Expense by Remembering That — HIGH, powered salesmanship may and probably will sell you an equipment, but it takes more than eloquence to make it perform properly, dependably, without interruption — at the most crucial time. IF you invest in sound, be sure your equipment will work — not only today but three years from today, by your operator in your theatre — not in a screening room under the supervision of an '"expert." BT.JY sound equipment as you would an automobile. Find out something about the organization back of the product: if its past accomplishments, integrity, financial stability and ability to ''make good" are such as to warrant your confidence. TO build the right kind of sound equipment requires, (l) vast plant facilities; (2) large financial resources: (3) a highly trained technical organization— the kind it takes years to buiid and develop. It is this threefold combination of factors that created — THREE MODELS GN 200 GN 202 For All Classes CYNCHROMZERC GN 203) of Theatres Q^Y S T E M/O NOW BEING SERVED By First National Warner Bros. Vitaphone Columbia M-G-M And other leading talking picture producers. "P/^\"D the first time, basic economic and merchandising principles have been applied to the manufacture of sound equipment. "The greatest possible value at the lowest possible cost," has been the objective sought to be attained in creating this equipment. TTJTC has been accomplished after long research ajjj experiment to such a degree that for quality, performance and value per dollar invested compared with any other equipment GENNETT Synchrojiizer Systems will prove a revelation to the industry. T'XJTC has been made possible only by the tremendous facilities, financial resources and a technical organization that has been built up over a period of more than sixty years, at the command of the sponsors of this equipment. "C "^"VrF T"T Synchronizer Systems are now in V^XiX^IA^IU A A production on a large scale and are guaranteed for delivery within 15 to 30 days from date of acceptance of your order. Deliveries are now being made. f~T"F"^rM P' I I Synchronizer Systems are proVJl^rN-LN J-/ A J duced in three different models, designed to meet the needs of every size theatre — from 400 to 4,000. Differing only in price, not in quality, performance, or durability. WATCH THESE COLUMNS For our next announcement which will contain 1) a detailed description of each model equipment; 2) a complete announcement of sales and service branches in all exchange centers; 3) a deferred payment plan available at a nominal cost to all responsible exhibitors in the United States. W rite or Wire GENERAL SOUND EQUIPMENT CORPORATION 1650 Broadway NEW YORK CITY or Factory RICHMOND, IND.