Exhibitors Herald World (Jan-Mar 1929)

36 EXHIBITORS HERALD-WORLD March 9,1929 "MY MAN" MERIDEN <=— FIRST "MY MAN" Certainly Looks Like a Million Dollar* Harry Israel Overcoat Get One for "Your Man" There.isl.il a Urge II varied assortment (rc which to chow. Low prices for high qu: WE'LL BE CLAD TO SHOW YOU ,.HAR.RY LSRAFL SEE and HEAR 4 [)ays Starling Today He Buvs His Jewelry at ICLEMENTS I Jewelry Shoppe Thai s Why He is "MY MAN" 35 v f** ^ IF YOU HAD LOST YOUR MAN? See and Heap Fannie Brice aa the girl »' ^" !,ljn" wno wo" the hearts of miBioro after the *' lost the love of hei m — DIAMONDS WATCHES CLOCKS and JEWELRY "I think you will agree with me," writes Al W. Gillis of the FoxPoli Palace at Meriden, Conn., to this department, "that this full page spread makes an ideal tieup for the merchants as well as the theatre. I figure the title 'My Man' is a natural and I sold it with that thought in mind. Also hit all the menus in Meriden as well as my old standbys, the music stores. Picture opened to a tremendous business notwithstanding the cold weather. More later. Sorry we haven't space to reproduce the entire ad, because it was a nice bit of exploitation. Freedman Heads Qualitone Co.; Sound-on-Film to be Added Soon (Special to the Herald-World) HOLLYWOOD, March 5. — Samuel Freedman, wellknown Hollywood motion picture producer and former owner of Fine Arts Studios, heads the new company which is sponsoring "Qualitone," a device for the projection of sound pictures. With thousands of dollars worth of orders already in hand, the Qualitone Corporation immediately will begin quantity production and distribution and anticipates completing more than 200 installations within the next six months. The initial Qualitone equipment to be the statement that it is to be sold at a price 46 More Theatres Get Sound and Disc W. E. Wiring in Week (Special to the Herald-World) NEW YORK, March 5.— Forty-six more theatres were equipped with Western Electric film and disc sound installations in the week ending Saturday, February 23. They are: Theatre Seatj State, Raleigh, N. C 1434 Rivoli, Indianapolis, Ind. 1322 Sanders, Brooklyn, N. Y _ 1517 Strand, Niagara Falls, N. Y. _ _ 1860 Empress, Owensboro, Ky _ _ 78S Bards, 8th and Broadway, Los Angeles, Cal 518 Queens, Queens Village, L. I _ 2262 Princess, Mayfield, Ky 858 Leland, Albany, N. Y 1418 Carlton, Brooklyn, N. Y 1390 Century, Jackson, Miss 1110 Strand, Pittsburgh, N. Y _ 1306 Rivoli, Hastings, Neb. .„ _ 1031 Coliseum, San Francisco, Cal _ 2130 Vernon, Vernon, Texas _ 965 Isis, Houston, Texas _ 1114 Capitol, Worcester, Mass „ _ 1867 Strand, Endicott, N. Y _ _ 821 Beacon, Port Washington, L. I. „ 1765 Windsor, Chicago, 111 _ _.. 1256 National, Mexia, Texas 432 Alhambra, Alhambra, Cal 950 Capitol, Binghamton, N. Y _ 2461 installed in a theatre is now in operation at the Marcal Theatre in Hollywood where a preview of the device was recently held for the edification of a large group of exhibitors, newspaper folk and others. The reproduction of the various sounds of the film shown, including tap dancing, instrumental and vocal music and voices was declared to be perfect and as a result several orders were placed for the machines at that time. Sound-on-Film to be Added The inventors of the Qualitone, which in its present form employs the disc system of reproduction but which will shortly add equipment to handle sound on film, are Fred H. Harrington and E. R. Harris, both of whom are now members of the Qualitone Corporation and executive heads of the company's engineering department. The former is a nationally known electrical and radio engineer and a prominent member of the Institute of Radio Engineers. He is the inventor of the sound propection device used in the Qualitone. Harris is responsible for the recording equipment of the new device as well as the inventor of the Qualitone dynamic microphone and dynamic electrical head. He was formerly recording engineer for the Victor Talking Company and later consulting engineer for the Columbia Phonograph Company According to President Freedman, Los Angeles will be the chief distribution depot as well as the manufacturing site of his company, while branch offices will be established in New York, Chicago Philadelphia, Kansas City, Detroit, and other key cities. The concern's main office is now at 5360 Melrose avenue, Hollywood. Among the claims made for Qualitoneis that will permit of its use in even Redondo, Redondo, Cal. Paramount, Provo, Utah _ Broadway Palace, Los Angeles, Cal. _ _ Idaho, Twin Falls, Idaho Capitol, New Bedford, Mass Granada, Buffalo, N. Y Victoria, Philadelphia, Pa _ Empire, Atlanta, Ga _ Aggie, Stillwater, Okla Mission Court, Fullerton, Cal Hippodrome, New York, N. Y. Alhambra, San Francisco, Cal. _ Orpheum, Ottawa, 111 _ Marboro, Brooklyn, N. Y Floral, Floral Park, L. I Ritz, Macon, Ga. _ Majestic, Detroit, Mich Gravois, St. Louis, Mo Seville, Bryn Mawr, Pa. Logan (formerly Colonial), Logansport, Ind.. Palace, McAllen, Texas _ the smallest theatres. It is further asserted by Qualitone officials that the Los Angelesmade device is the simplest one on the market in the matter of installation and upkeep. The Qualitone Corporation is prepared with its own recording equipment and stage for the use of outside picture companies and has inaugurated a greatly reduced schedule of fees permitting independent producers to take advantage of the nationwide demand for audiens. A distinct feature of the Qualitone, according to Freedman, is that the machine is interchangeable and can accommodate any picture presentation employing records. Warner Brooklyn Studio Working On 24 Hour Schedule (Special to the Herald-World) NEW YORK, March 5— All departments of the Warner Brothers Vitaphone studio in Brooklyn are being taxed to their capacity; the plant is being operated on a 24 hour schedule. Filming of some of the short numbers goes into the early morning hours and never has there been as much activity in the plant as there is now. Some of the numbers just finished are three with Eleanor Painter, and others with Julia Sanderson, Frank Crumit and J. C. Nugent. . Vitaphone talking pictures are now being seen and heard in all the English speaking countries of the world. Vitaphone is shortly to invade Germany and is producing pictures adapted for that country. Quality Equal to Best Guaranteed Phonofilm Users (Special to the Herald-World) NEW YORK, March 5.— General Talking Pictures Corporation has taken a decisive step toward clearing up any uncertainty among exhibitors about the advisability of putting in sound equipment, by inserting a clause in contracts for the installation of the DeForest Phonofilm reproducing devices, guaranteeing that the quality of sound in the installed theatre "shall be equal, if not superior, to the quality of sound reproduction of any reproducing device regardless of price." The guarantee is chiefly of interest to those exhibitors who cannot spare the time to fully investigate the service which is being rendered by DeForest Phonofilm in theatres which have been wired. The corporation states it has never received a request for the inclusion of the clause from exhibitors who have had the opportunity of hearing a demonstration before buying, nor has this clause ever been invoked by exhibitors holding contracts in which it has been included. Twin Cities Like Audiens (Special to the Herald-World) MINNEAPOLIS, MINN., March 5— All the downtown houses in the Twin Cities are now equipped with one form or another of sound.