Exhibitors Herald World (Jan-Mar 1929)

Page scan 000915 from Exhibitors Herald World

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
000915
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 16, 1929 EXHIBITORS HERALD-WORLD 3 CENE: Office of a leading first run exhibitor. Enter Mr. Exhibitor, beaming and chuckling. He has just uitnessed , a trade Lowing of Douglas MacLean's talking comedy-thriller, "The amotion Kid." Mr. E. has the picture booked and he's tickled to ?ath. He lights up a Corona-Corona and summons his secretary: letter to Hon "Take a MacLean" (Dear Doug: I just saw your talking picture, The Carnation Kid' and it's sure a knockout from -cry conceivable box-office angle. It's by far your best since "The Hottentot' and it sweeps you ight up in the front rank of the talking stars. The way "The Carnation Kid' mixes the thrills with lie laughs and the talk with the music is great. The story speeds along like a breeze. Every voice a the picture is A-l. Frances Lee is the cutest little trick I've seen in some time. And the scene here that big, beautiful blonde, Lorraine Eddy, tries to vamp you because she likes her men rough will start any audience roaring. Congratulations, Doug. A bow to Al Christie for giving you such a swell show. And another to Al Cohn for writing the storv. What a break for vou bovs and Paramount ! And for us smart fellows who have these great Paramount talking pictures coming week after week." AL CHRISTIE presents ouglas Maclean in "The ARNATION KlD" A Paramount Picture