Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
0001003
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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Novelty in Theatre Design CHARLES B. O'NEILL Advertising ilanoger A supplement of Exhibitors Herald-World, published every fourth week for information and guidance of all theatre owners in matters of theatre construction, operation and equipment and to promote the ideal of finer theatres BETTER THEATRES EDITORIAL AND ADVERTISING OFx-ICES CHICAGO 407 So. Dearborn St. Telephone Harrison 0036. Cable Address: Quigpubco. Edwin S. Clifford, General Manager Jay M. Shreck, Managing Editor Charles B. O'Neill, Advertising Manager George Clifford, Business Manager NEW YORK 565 Fifth Ave. Telephone Vanderbilt 3612-3613 Harry E. Holquist Eastern Representative LOS ANGELES 5617 Hollywood Blvd. Telephone Gladstone 3754 Douglas Hodges West Coast Representative LONDON The Bioscope, Faraday House. 8-10 Charing Cross Rd., W. C. 2 The successful theatre today is the one that pays strict attention to its physical features. Cinema patrons demand more than pictures. They must be given every degree of comfort, convenience and atmosphere. To the enterprising exhibitor Better Theatres each issue presents numerous ideas and suggestions for increasing profit through better public service and management. SUBSCRIPTION RATES United States and possessions — $3 per year Canada — S4.50 per year Other points of the world — $9 per year Single copies, 25 cents Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. In This Issue THE FILM GUILD CINEMA, an experiment in theatre design By Douglas Fox MACHINE AGE BEAUTY, the Uptown in Philadelphia By Louis Magaziner IT'S THE PERSONAL TOUCH THAT THE AUDIENCE DEMANDS By Eddie Dunstedter HORNS AND SPEAKERS, equipment for the sound house THE ELEVATOR SYSTEM FOR THE MOUNTING OF SOUND HORNS A Development by Earl B. Hough MOTOR CONTROL BOX OF WESTERN ELECTRIC By F. H. Riehardson THE WARWICK, new though remodeled A THEATRE REPRODUCER — light, no thicker than your hand By George Schutz WHEN YOU BUY A THEATRE CAN YOU RESTRAIN THE SELLER FROM COMPETING WITH YOU? By Leo T. Parker THE SE\ ILLE. named and modeled after the Spanish PROJECTION COMES FIRST — Mr. Theatre Builder, tell that to Mr. Architect By Harry Holquist