Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
0001005
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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March 16, 1929 EXHIBITORS H ERALD-WO RLD 9 Is your theatre in the Nickelodeon class? Poor Reproduction of Sound Films marks any House as Behind the Times YOU cannot offer sound films with any hope of success unless the acoustics of your theatre are suitable. You might just as well go back to the "one-minute-to-changereels" days. The public enjoys sound films that are well reproduced but no such film can be well reproduced if the sound bounds and reverberates around the auditorium as it does in many cases. -Your audiences may have been partly unaware of poor acoustics when they heard only an orchestra or an organ. But now it is different. Unless you offer sound films properly your audiences will not be as large as you would like. Often they do not know what is wrong themselves. But they stay away. Everywhere theatre owners are finding that poor acoustics are reflected in the box Johns -Manville ACOUSTICAL AND SOUND CONTROL TREATMENT office, that sound films must be perfectly reproduced. This good reproduction is possible only when acoustics are good. Authorities on Auditorium Design Johns-Manville Acoustical Engineers as a result of years of success in this field, are the world authorities on acoustics for every type of auditorium. The Johns-Manville Method of Sound Control does not require any changes in your plans for decorations, or any revision of the architectural scheme. It is equally applicable and successful in new or old auditoriums. And by its use in many theatres the J-M system has conclusively been proved an entire success. Without any obligation you can discuss your acoustical problems with a J-M Acoustical Engineer. JOHNS-MANVILLE CORPORATION New York, Chicago, Cleveland, San Francisco Branches in all large cities 1 am ^te~ested in acoustical correction of my theatre. Same Address. City AC-25-3 Seating Capacity of Theatre