Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
0001007
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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March 16, 1929 EXHIBITORS HERALD-WORLD I! Why they play to Full Houses They put on good attractions r . . . yes, we grant that. But continuing to draw large houses is more of a matter than just reputation for good shows. The public must be constantly reminded of that fact by dominating display of the theatre's name and location. This, for these theatres, is accomplished quite as vividly by day as well as by night — for Flexlume theatre electrics are designed and erected to be as outstandingly prominent and clearly legible against a background of daylight as of darkness. Union ~ displays either in the flaming red of electric-tubes "acular exposed lamp, colorful glass letter designs or combinations of these illuminations :an be planned for you by Flexlume, the largest and most widely experienced electric sign organization in he world. Write us to send one of >ur specialists (offices in all princi>al cities) to confer and submit, vithout obligation, color sketch of m electric to strongly identify your heatre. Flexlume Corporation. 2036 Military Road, Buffalo, N. V. Sales and Service Offices in Chief Cities of U. S. and Can. p-LEXLUME Factories at Buffalo, N. Y., and Toronto, Can. FLEXLUME EL.ECTRIC DISPLAYS GLASS LETTER . . . EXPOSED LAMP . COMBINATIONS