Exhibitors Herald World (Jul-Sep 1929)

July 6, 1929 EXHIBITORS HERALD-WORLD 127 SOMEONE TO LOVE: Special cast— 80%. Just fine. Everything okey. Your patrons will grin out loud. We used a short talking subject with this feature, and believe me we sure did please them. — ■ Walter C. Schultz, Walt's theatre, Kenesaw, Neb. — General patronage. SWIM. GIRL SWIM: Bebe Daniels— June 12. A good show, but the name did not draw the crowd for me. Some thought it would not be clean, but it was. Seven reels. — Henry Amusement Company, Henry. Neb. — Small town patronage. Pathe THE AIR LEGION: Special cast— This program was certainly fine. We used a short subject on our new talking equipment and, had a very large crowd. — Clark & Son, Moon theatre, Holstein, Neb. — General patronage. SAL OF SINGAPORE: Special cast— Swell picture. Good business. Everybody happy. We again used a 6hort subject on our new $65 talking equipment and did a land office business. — Clark & Son, Moon theatre, Holstein, Neb. — General patronage. WRECK OF THE HESPERUS: Special cast— May 30. Good sea picture. Does not follow the poem closely. Did not draw here. — W. W. Graves, Graves theatre, St. Paul, Kan. — Small town patronage. THE BORDER PATROL: Harry Carey— The usual kind of its kind. That's all. Five reels. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz. — General patronage. MARKED MONEY: Junior Coghlan— June 14-15. Misleading title but a pretty fair program picture. The money isn't marked — just the usual line of crooks after a big slug of mazuma. Six reels. — H. D. Beebe, Rialto theatre. Nelson, Neb. — General patronage. MARKED MONEY: Junior Coghlan— June 16. A good picture that pleased all. Six reels. — Fred Roufs, Joy theatre, Winstead, Minn. — General patronage. THE SPIELER: Special cast— June 15. A very nice program offering that pleased all. Seven reels. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. POWER: William Boyd— June 7-8. Satisfactory. Fair comedy in places. Seven reels. — H. D. Beebe, Rialto theatre. Nelson, Neb. — General patronage. 45 CALIBRE WAR: Don Coleman— June 9. A good picture, short and snappy. That is the kind my audience wants. Five reels. — Fred Roufs, Joy theatre. Winsted. Minn. — General patronage. LEATHERNECK (T) : William Boyd— June 3-4. This is a good story, and Boyd has a good voice. We are looking for some good work from him. While there is hardly enough talking to make this a very strong drawing card, the music is good and is likely to please. Seven reels. — Helen Ulman, Opera House, Salisbury, Md. — General patronage. Rayart THE ISLE OF LOST MEN: Tom Santschi— Here was a flop right. The people yelled murder. It was a silly lot of rot that disgusted the people who came to see it. A lot of trash, was the general opinion of this one. We were afraid at times that some of the audience would shoot the curtain full of holes. We noticed several nervous twitchings of trigger fingers. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz. — General patronage. RKO SYNCOPATION (AT): Waring's Pennsylvanians — April 29-30-May 1-2. This picture ranks with the best and went over big with us. Music is wonderful, and Morton Downey does several songs in a big way. The entire cast is above the average, although they are unknown at the box office. Sell the music and dancing idea. Nine reels. — Helen Ulman, Opera House, Salisbury, Md. — General patronage. RACING ROMEO: Special cast— 80%. This picture was used in connection with a short talking subject and went over very big. — Walter C. Schultz, Wait's theatre, Kenesaw, Neb. — General patronage. ALEX THE GREAT: Special cast— Ordinary program picture. Advertised as "funny" but isn't. — W. W. Graves, Graves theatre. St. Paul, Kan.— Small town patronage. CAPTAIN CARELESS: Bob Steele— June 21-22. Although an old picture, this made a dandy Saturday program picture. Story of South Sea Islands that had some new twists. Six reels. — P. G. Estee, S. T. theatre. Parker. S. D. — Small town patronage. A GOOD REASON Reports from G. A. Wooten of the L' Arcade theatre in i orktown. Tex., have been missing lately — and now he explains. And what an explanation! Rut let Rrother Wooten tell it: "Sorry," he writes, "to hate missed a few, but hate ju\f recovered the use of my eyes. Yep, I took in the Rathing Reauty Contest at Galveston. What this country needs tliese days is strong eyes instead of good five cent cigars." TERROR MOUNTAIN: Tom Tyler— June 15. This was a very good little Saturday night program picture. Our people like Tyler and Frankie Darro. Six reelss. — Page & Goetz. Gem theatre, Canton, Mo. — Small town patronage. TRACKED: Ranger— June 15. They are giving this dog some good stories, and the people like 'em. You can give your people more real entertainment by showing them one of rhese dog pictures than you can with your squawkie installations by showing them a lot of unknown Broadway bozos talking through their noses. Me for the dogs. Five reels. — William E. Tragdorf, Trags theatre, Neillsville, Wi3. — General patronage. THE PERFECT CRIME: Special cast— June 7-8. I liked the picture very well, but it was not very clear. A large per cent of them did not know what it was all about. I hate to see Brook cast in pictures of this type, for he is to good to be messed up. It is not the special that RKO told me it was. Seven reels. — G. H. Wright, Jr., Star theatre, Wendell, N. C. — Small town patronage. THE BIG DIAMOND ROBBERY: Tom Mix— June 4-5. I can't see why Mix takes so well here. We paint the name Mix on the sidewalks, stick up a couple ones and a banner and nearly break the house record. Figure that out. Picture okey. Rich one day and poor the next. I generally can figure on getting another square meal when I play a Mix. anyway. Seven reels. — H. D. Beebe, Rialto theatre, Nelson, Neb. — General patronage. TAXI 13: Chester Conklin— June 11-12. An RKO special that should have been a fair program offering. Slow comedy, not much action and few amusing situations such as you might expect. Will be glad to see my contract with RKO expire. Seven reels. — H. D. Beebe. Rialto theatre. Nelson, Neb. — General patronage. THE WOMAN I LOVE: Special cast— Fairly good and drew extra business because so many of the women read True Story Magazine, in which this was a prize winning story. No kicks. — O. F. Craig, Royal theatre, Newark, Ark. — Small town patronage. COME AND GET IT: Bob Steele— June 1. Good action. Best Steele to date. Keep it up. Bob, we're for you. Six reels. — Sammie Jackson, Flomaton theatre. Flomaton, Ala. — General patronage. SALLY'S SHOULDERS: Lois Wilson— June 5. A fair program picture that seemed to please. Not a special by any means. — Guy B. Amis. Princess theatre, Lexington. Tenn. — Small town patronage. Tiffany-Stahl LUCKY BOY: George Jessel— I agree with Steve Farrar of Harrisburg. 111. It's not so hot! Absolutely no box office picture in a rural community. Didn't take in enough to pay expenses. Too much Jessel and Yiddish ! I liked it myself, but not so with the cash customers. It would be a wow in New York or on Halsted Street in Chicago, but Nebraskano I Paper on this terrible. I think if they would have the standard sign on their advertising so a person could make his theatre look like a pawnshop, — it would help put the picture over. If film prices don't come down we will all be searching for a gun instead of a sweet (with apologies to Lucky Strikes). Ten reels. — A. G. Miller, Lyric theatre, Atkinson. Neb. (where they dance on plowed ground and shoot from the hip). — General patronage. LUCKY BOY (T) : George Jessel— May 6-7-8-9. Did not do so good for us. Jessel failed to click, and we didn't make much money. Paid too much foi this one. Some parts are good but not good enough to make it a high priced special. Eight reels. — Helen Ulman, Opera House, Salisbury, Md. — General patronage. LIGHTNING: Special cast— June 7-8. Personally I thought the picture was the bunk, but the people seemed to like it and the farmers came in strong on Saturday. Pictures showing trained animals seem to attract them. Seven reels. — B. R. Johnson, Orpheum theatre. Kerrobert, Sask., Canada.— Rural patronage. MOLLY AND ME (TM) : Belle Bennett— June 16-17. Very ordinary subject that did not gross rental. Nine reels. — H. E. Drew, Orpheum theatre. Ionia, Mich. — Small town patronage. United Artists THE BLACK PIRATE: Douglas Fairbanks— Everybody must have known this was real old, for we had a slim crowd. Film had evidently been on shelf for a long time. It buckled so badly that I had numerous complaints that patrons' eyes hurt. In all, a very unsatisfactory engagement. Ten reels. — A. N. Miles, Eminence theatre. Eminence, Ky. — Small town patronage. TWO ARABIAN KNIGHTS: Special cast— A corking good picture, story and clean high class comedy that gave a fine entertainment, which kept the audience in fine fettle during the entire eight reels. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz. — General patronage. MY BEST GIRL: Mary Pickford— Jane 14-15. Good picture of the comedy-drama type. Mary ain't what she used to was. but is still a fair drawing card, and I expected to have a good run on this, as the first night was above average. Nine reels.— B. R. Johnson, Orpheum theatre. Kerrobert, Sask., Canada. — Rural patronage. RAMONA: Dolores Del Rio — May 29. We used this one late. It is a good picture but not the kind our patrons like. Too slow and old fashioned to please the majority. — Guy B. Amis. Princess theatre. Lexington, Tenn. — Small town patronage. Universal SHOW BOAT: Special cast— Week of June 10. Absolutely the best money getter we have ever shown. This one went well beyond "The Broadway Melody." Patrons begged for standing room and balcony seats. We had preshowing on this peninsula, playing day and date with Baltimore and Philadelphia, and drew patrons as far as 100 miles away. We put on an extensive advertising campaign and had some good window displays. Advertised in about a dozen newspapers all over the peninsula. It is a great picture and is sure to please. It's too good a picture for hot weather, but would advise any exhibitor to grab this one and stage a comeback in September. We played the third disc print in the country and put on 20 shows without a break. Parent reproducer is doing fine. Thirteen reels. — Helen Ulman, Opera House, Salisbury, Md. — General patronage. SMILING GUNS: Hoot Gibson— June 12-13. Good outdoor comedy-drama. Hoot is now our most dependable Western star. Six reels. — P. G. Estee. S. T. theatre, Parker, S. D. — Small town patronage. THE SKY SKIDDER: Al Wilson— A fair picture. Played on our ladies' night to good business with "Tarzan" serial. Five reels. — A. N. Miles, Eminence theatre. Eminence, Ky. — Small town patronage. IT CAN BE DONE: Glenn Tryon— June 14-15. Very good. Pleased the young people. — Mrs. H. H. Chase. Diamond theatre. Lake Odessa, Mich. — Small town patronage. JAZZ MAD: Special cast — June 15. A long drawn out picture of eight reels. No interest in it. A