Exhibitors Herald World (Jul-Sep 1929)

66 BETTER THEATRES SECTION OF August 3, 1929 John Eberson, Architect Creator of Famous Atmospheric Theatres uses REISING'S True to Nature Artificial Flowers and Shrubs There are none better for LOBBIES, FOYERS, AUDITORIUM and ORCHESTRA PIT Let us estimate your needs. G. REISING & COMPANY 227 West Austin Avenue CHICAGO, ILL. Telephone : Superior-2425 Impossible-To-Stall-Or-Jam New-Tiffin Curtain-Control Starts, Stops, or Reverses at Any Point Scenery Catalogue Upon Request Detailed Description Vpon Request cenicStaidioe HPFIK.QHK> Motion Picture Patents My Specialty PATENTS William N. Moore Patent Attorney Loan and Trust Building Washington, D. C. The first important step is to learn whether you can obtain a patent. Please send sketch of your invention with $5.00, and 1 will examine the pertinent U. S. patents and inform you whether you are entitled to a patent, the cost and manner of procedure. Personal attention. Established 35 years. Copyright your play $5.00 Trade-Mark your goods or titles $30.00 You Know Darn Well We Have the Best Marquee Letters on the Market Astonishing Low Prices Samples Free Wire Us for Rates Letters are mounted in galvanized iron frames with statuary bronze finish ready for use. Direct to Your Theatre Crystalite Products Corp. 1708 Standard Ave., Glendale, Calif. ACTION in ELECTRIC SIGNS The advertising value of your electric signs can be greatly increased by the use of the Time-O-Stat Silent Flasher. These flashers which are made in many models, are used on installations of all sizes, among them some of the largest motion picture theatres in the country. If you will send us information about your sign, the size, the load, and the flashing action desired, we shall be glad to make a recommendation. TIME-O-STAT CONTROLS CO. Elkhart, Ind. interest of the public in the subject of good architecture would be of incalculable value to the architect. There is always a great number of influential people in every community who will jump at the chance to get their names in the papers, and who would rush to help and sponsor any movement of this sort for the publicity which they, individually, would get. They realize it is the finest kind of personal publicity, to be thus linked with some movement to beautify or better the city. If the architects as a class would lay aside many of the dear and sacredly venerated traditions and devote more time to the fascinating and interesting today and the inspiring tomorrow, they could easily find many ways to advance the cause of architecture. It would be possible for the architects to sponsor a radio program and get absolutely the finest artists in the community to contribute their services gratuitously, if it were made clear that this was being done in the spirit of beautifying or bettering the community. Artists are so generous with their services, so glad to give in a good cause. They would be doing a genuine service to their community, and also a friendly act to their brother artists, the architects. In putting on a radio program, however, don't forget to give proper publicity, both on the air and by the printed word, to those artists who so generously help you. Artists know the value of publicity so, since they are receiving no monetary reward, be generous in this respect. Of course, a series of talks on home planning, home financing, etc., and a multiplicity of other subjects of interest to the Home Builder could be put on the air with these programs. These are merely a few suggestions which have been in a measure tried out and proven to have merit. There is no question but that they can be amplified and further developed by giving them a little thought. Much work can be done with great benefit to the public as well as the architect by securing more adequate licensing laws and methods of enforcing them. Such laws already exist in some states, but in some cases no adequate provision has been made for their enforcement. At this point it is well to consider a peculiar obsession which we, the people of the United States, have in regard to law. We seem to think that if an evil condition of affairs exists and we don't like it, we should have a law passed to stop it. Then, with a naive expectancy we sit back and patiently wait for the conditions we dislike to be corrected. In the face of repeated failures we persist in this fallacy. We lose sight of the fact that a law, to be effective and enforced, must possess the endorsement of the public The public must be sold on the need and justice of the law, otherwise the difficulty of general enforcement is so great as to practically nullify it. If we architects are going to have enforceable laws written into our statute books, licensing the architect and preventing those unfit to practice from practicing, we must face and recognize conditions as they are, and by proper publicity educate the public to the need for this legislation and the value to it of enforcement. Every sensible man realizes he cannot live by himself, or within himself alone. His welfare is interwoven with, and is in some degree a part of, the destiny of many others. This has led many great thinkers to realize and advocate the necessity of a person devoting some of his time to the unselfish service foi others. Theodore Roosevelt was one of these He stated that it was a duty and a necessity for every man to devote a goodly and reasonable portion of his time to the bettermenl of his business or profession. It's a lot of satisfaction to feel that out business associates and competitors are saying of us. "Take Clark Morgan — there's a mar for you! Think what he has done for out profession — of the problems that fellow ha