Exhibitors Herald World (Jul-Sep 1929)

Page scan 000640 from Exhibitors Herald World

Record Details:

Title:
Exhibitors Herald World
Date:
Jul-Sep 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jul-Sep 1929)
Leaf #:
000640
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD-WORLD August 10, 1929 HOW "DR. FU" WAS SOLI EYECATCH IYG DISPLAY built around the Broadway stage entrance of the Rialto. Card A Card It SCOT THESE CARDS f Card C Card D TEASER MAILING CARDS. Sent out in the order given above. The backs of the cards blank, except for Card D, the back of which contains selling talk on the picture, theatre, dates, etc. •J The Rialto Theatre handled "The Mysterious Dr. h Manchu" as a big special, which it is. Everything in t 1 campaign emphasized mystery, suspense. (J No Chine decorations or Chinese atmosphere were used in art woe or ad copy. W EIRD, JIYSTERIOI S DLACK AYD WHITE PA YI S in front of the theatre stopped the sidewalk throngs and sent then to the fantastically decorated box office. Backgrounds of the panels re enlargements of pages from Sax Rohraer's novel, on which pic re is based. DANGER-MYSTERY-SCREAMS-THRILLS You'll never forget Di FU MANCHU NEIL HAMILTON. JEAN ARTHUR »n<! WARNER (HAND 2g a *paramount 'picltwe 24 SHEET. Playing up mystery thrill angle of "Dr. Fu Man u' and a dash of romance. New Show World Showmanship