Exhibitors Herald World (Oct-Dec 1929)

Page scan 00040 from Exhibitors Herald World

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
00040
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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32 EXHIBITORS HERALD-WORLD October 5, 1929 THE FOURTH SERIES QUALITY REPRODUCTION by WESTERN ELECTRIC The Voice is a Precious Cargo *uarded from actor to audience through a great chain of men and apparatus so that when it reaches the loud speaker it shall be true and faithful. If the loud speaker fails to operate efficiently, even the best pictures will not "click." That this final link shall not fail, the Western Electric Sound System uses the horn speaker — developed by the Bell Telephone Laboratories — backed by over 50 years of research and experience — a direct descendent of the first telephone receiver invented by Alexander Graham Bell ! he Western Electric Horn Speaker delivers u ten times as Efficiently as any other IT requires just one tenth the amplification to produce the desired volume without distortion. It comes nearest to reproducing the entire range of music and voice — over -emphasizing none of the notes. It does not play up the low notes by sacrificing the high. These high notes are essential to quality sound reproduction, to preserve the color, charm and individuality of the actor's voice. Its directional effect creates the perfect illusion that the voice comes from the lips of the actor on the screen. With speakers that lack direction, illusion is lost. It is designed especially to direct the sound to all parts of the theatre in equal volume, bringing words and music clearly to every person in the house, and overcoming many acoustic faults. With speakers lacking directional effect this is impossible. The Horn Speaker Contributes to Quality in the Westm SOUND lectric SYSTEM Distributed by Electrical Research Products Inc. 250 West 57th Street, New lork, N. Y. Member of Motion Picture Producers and Distributors of America, Inc. Will H. Hays, President