Exhibitors Herald World (Oct-Dec 1929)

34 EXHIBITORS HERALD-WORLD October 5, 1929 The street ballyhoo used by the R K O Orpheum, Memphis, to exploit "Half Marriage,'" the young couple standing on the left represented the neivlyweds and rode about the city in a Packard automobile, which with a chauffeur, was furnished by a local dealer. Comment on ReplyTo Question No. 16 Of Bluehook School (Continued from preceding page") (as they always should be when cleaning the top of a battery cell) would be so small that its effect upon even the electrolyte would be negligible, and could be disregarded. The same would be true, ordinarily, even with the vent plugs out at the time of cleaning. "If, in some unusual manner, a considerable amount of the ammonia or bicarbonate solution did get into a cell, as much of the electrolyte as can be reached should be withdrawn and the cell filled with fresh electrolyte, a supply of w^ich -should, of course, always be kept on hand, and of proper specific gravity for the cells being used." There, gentlemen, you see we get scared by bugaboos. I myself thought that at the least the cell should be entirely emptied, washed out with battery water and then refilled with fresh electrolyte, if any considerable quantity of ammonia or bicarbonate solution got into a cell. One man who answered the question was of the opinion that the plates should be removed, and new separators installed. So you see it is well that we know what is what, and this comes from as high an authority as can be found anywhere on earth when storage batteries are considered. Universalis Talking Reporter Makes Weber Machine Co. Hit as Novelty at First Showings Universalis Newspaper Newsreel in talking form made its first appearance last week and is acclaimed by leaders in the trade as a sensation. Theatre managers report that the novelty of the way in which the subjects were presented had the most favorable reaction upon the audiences and that the skeptical representatives of the trade admitted they were convinced. In this newsreel a talking reporter gives the details concerning the scenes as they flash upon the screen. His voice was declared to be especially pleasing, the enunciation being crisp and clear and the tones most pleasing to the ear. The rapid-fire description of events connected with the scenes lent them color and vividness that no sub-titles could possibly supply The Talking Reporter touched on every event with a lightness and frothiness that created immediate interest in the scenes and the incidents connected with the events that could not be picturized. The kaleidoscopic change from one absorbing event to another compelled instant attention and held the interest throughout. It was declared by everyone to be a triumph for Universal and one of the important new events of the day in an industry that is full -mm » ri, w rwil * of astonishing new developments. Mark OiranCt 1 tieatreS Feature Pathe Shorts The Mark Strand theatres in both New York and Brooklyn are featuring Pathe short features this week. Both houses are playing "Syncopated Trial," a melody comedy produced by Harry Delmar, a Grantland Kice Sound Sportlight, "Duffers and Champs," and Pathe Sound News. The New York Strand is also playing "Hokum in Hoboken," a special Pathe Audio Review offering highlights from "After Dark," the famous old-time melodrama that is having a sensational run in Hoboken. This subject held forth at the Brooklyn Strand last week. "Syncopated Trial" is a musical farce trial featuring Lew Seymour and Morgan Morley. The reel itself carried a strong list of subjects, all of world importance. Our own Lindy was seen starting on the first leg of his flight with his bride to Central America to establish a new airmailpassenger service. Such important personages as the Prince of Wales, Ramsay MacDonald, Cardinal Schuster of Milan, Rabbi Schanyerson of Latvia, head of Jewry, Allan Hoover, the President's youngest son, and "Big Bill" Tilden were among the star actors who performed for the film. That this innovation in the newsreel field inaugurated by Carl Laemmle is one of the finest examples of genuine showmanship has been conceded by everyone who has seen the film. Appoints Dealers for Synchrodisk Device (Special to the Herald-World) ROCHESTER, Oct. 1.— The Weber Machine company has appointed the TalkingPicture Equipment company of Boston to handle Syncrodisk installations throughout the New England territory, according to an announcement coming from the sales department of the Weber company. Syncrodisk is a turntable device mounted on a pedestal similar to a Simplex stand and is adjustable to fit any projector. The complete equipment consists of two turntables and a change-over fader and can be purchased with or without amplifiers or speakers if desired. The mechanism is simple in construction, quiet in operation and a special spring suspension is employed to keep the disc at a steady and even speed, regardless of the condition of the projector. The tone arm is of their own design and so built to greatly reduce groove jumping on poor recorded records. The only change necessary in installing these turntables is that a quarter horse motor be used instead of the regular projector motor. you're not * going m ANYWHERE^ UNLEJV* you ^IGN A TIFFANY -/TAH L FRANC HI S 9 McCormick Will Portray Teacher in Audien Debut (Special to the Herald-World) NEW YORK, Oct. 1.— A cable received from Ireland states that John McCormack will portray a school teacher instead of a blacksmith, as had been announced, in his first audien. Finding a suitable story for the great singer was something of a problem. The one w-hich had been decided upon before the trip to Ireland was found to be inadequate for the marvelous opportunities presented by the Irish country as background.