Exhibitors Herald World (Oct-Dec 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000231
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

October 26, 1929 EXHIBITORS HERALD-WORLD REWRITING SHOW BUSINESS! 1 A mighty procession of hits to date ! An avalanche of record-smashers on the way ! That's what makes PARAMOUNT'S NEW SHOW WORLD more than a slogan. It's the name of a revolution in show business. Bringing mightier entertainment, bigger box-office profits than you ever dreamed of! *I The difference between Paramount's new style hits and other product means a fortune to Paramount exhibitors! * HAROLD LLOI U talking in "Welcome Danger." "SWEETIE" musical comedy smash with NancyCarroll, Helen Kane, Jack Oakie and others. Ziegf eld's' "GLORIFYING THE AMERICAN GIRE." With Mary Eaton. In revue: Eddie Cantor, Helen Morgan, Rudy Vallee. MAURICE CHEVALIER in ERNST LUBITSCH'S "The Love Parade." With Jeanette MacDonald. DENNIS KINO in "THE VAGABOND KING." With Jeanette MacDonald. "THE VIRGINIAN." All-outdoor, all-talking. With Gary Cooper, Walter Huston, Richard Arlen, Mary Brian. MORE! MORE! ^Paramount 'W {Pictur&s