Exhibitors Herald World (Oct-Dec 1929)

Page scan 000319 from Exhibitors Herald World

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000319
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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October 26, 1929 EXHIBITORS HERALD-WORLD 7 Sudden | Current Failure iVO TICKET REFUNDS ...NO LOSS OF GOOD WILL t hrough failure of normal current will endanger the Puhlix Allyn Theatre at Hartford, Conn. A dependable 56-eell Exide Battery stands guard. CAN'T STOP THE SHOW! Publix Allyn Theatre at Hartford, Connecticut, protects patrons and profits against sudden darkness with Reliable Exide Batteries IF normal current stops . . . not a soul in the audience misses a scene of the show. That's what happens in theatres protected by dependable Exide Batteries operating the projector in addition to Emergency Lighting. Automatic Protection If normal current should fail, important lights continue to burn in the Allyn Theatre. They are switched instantaneously and automatically to an Exide Battery, without a hand touching a switch. This theatre, like so many others, guards projector, exit lights, lobby lights, and some hall brackets and stairway lights against power failure. The projector can carry on for one hour, if necessary . . . until normal current is resumed. Confusion . . . refunding of admissions . . . loss of good will . . . might be the result of sudden darkness. Hundreds of theatre owners are installing Exides as reliable protection against such possibilities. Specially Designed Batteries For forty -one years, Exide has been building batteries for every purpose. And with this long experience behind them, Exide en gineers have specially designed the Exide Emergency Lighting Battery to do its job absolutely , reliably and automatically . Even the devices necessary to control and to automatically keep these batteries charged are simple and foolproof. No expert electrical training is required . . . your present staff can easily attend them. Write today for full information. Or, if you like, a representative can call and consult with you on any phase of emergency lighting. This entails no obligation whatsoever. £xi6e EMERGENCY LIGHTING BATTER I ES THE ELECTRIC STORAGE BATTERY COMPANY, Exide Batteries of Canada, Limited, Toronto Philadelphia