Exhibitors Herald World (Oct-Dec 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000321
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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The Equipment Index CHARLES B. O'NEILL Advertising Manager RAYMOND GALLO Eastern Representative Published every fourth week in conjunction with Exhibitors Herald-World and devoted to the design, construction, equipment and operation of the motion picture theatre BETTER THEATRES EDITORIAL AND ADVERTISING OFFICES CHICAGO 407 So. Dearborn St. Telephone Harrison 0036. Cable Address: Quigpubco. Edwin S. Clifford, General Manager Jay M. Shreck, Managing Editor George Schutz, Associate Editor Charles B. O'Neill, Advertising Manager George Clifford, Business Manager NEW YORK 565 Fifth Ave. Telephone Wickersham 2366-2367 Raymond Gallo Eastern Representative HOLLYWOOD 1605 North Cahuenga St. Telephone Gladstone 2118-2118 Douglas Hodges West Coast Representative LONDON The Bioscope, Faraday House, 8-1 • Charing Cross Rd., W. C. 2 The successful theatre today is the one that pays strict attention to its physical features. Cinema patrons demand more than pictures. They must be given every degree of comfort, convenience and atmosphere. To the enterprising exhibitor Better Theatres each issue presents numerous ideas and suggestions for increasing profit through better public service and management. SUBSCRIPTION RATES United States and its possessions, Canada and all countries of the Americas — $3.00 per year Great Britain and its colonies — £ 1 per year Other foreign countries — $5.00 per year Single copies, 25 cents Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. In This Issue AN ENGINEER, NOT AN ARCHITECT, WILL BE THE DESIGNER By John Eberson LARGER SCREEN— WIDER FILM By Douglas Fox and F. H. Richardson RECENT CREATIONS IN THEATRE DESIGN A Half-Years Theatres in Pictures FILM AND DISC RECORDING By Hugh S. Knowles LET THERE BE LIGHT By Milton B. Kanter LINOLEUM FOR THE THEATRE By Jean Wade LAW FOR EXHIBITORS IN NEW DECISIONS By Leo T. Parker TWO THEATRES ON ONE SITE The Regent and Plaza in Melbourne, Australia CROSS INDEX A Directory to Better Theatres from April to September Better Theatres Authors Page 160 [The editors are not responsible for literary material or pictures, either in their hands or in transit, unless specifically ordered by them, J 1