Exhibitors Herald World (Oct-Dec 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000438
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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122 BETTER THEATRES SECTION OF October 26, 1929 A en THE KINGS-FINE LOEW HOUSE Discussed by Arthur F. Adams THE new Kings theatre is a new member of the Loew family of theatres recently opened in Brooklyn. The Kings was designed by Rapp & Rapp of Chicago and New York, in the spirit of the old French kings, in their architecture, furnishings and atmosphere. The design has been done in the motif of Louis XIV, but it also employs details and embellishment from the reigns of Louis XV and Louis XVI. The Kings seats 4,000, although it is a neighborhood house. More and more will the neighborhood house become popular due a great deal to difficulty in parking facilities in the city, and also because it draws on a surrounding territory which offers a staple patronage. Owners and architects find that the same crowd more or less will visit the neighborhood theatre every week, sometimes several times a week. It is for this reason that the designers sought to use elements which give an atmosphere of close contact, Upper view: Auditorium showing wall decorations. Left: Foyer, leading to mezzanine floor.