Exhibitors Herald World (Oct-Dec 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000439
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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October 26, 1929 EXHIBITORS HERALD-WORLD 123 NEW 4,000-SEAT IN BROOKLYN o/ f/ie designers, Rapp & Rapp making the entire environment one to create community feeling and to impress upon the patrons that this house was built for them, that it is their meeting place. The entrance to the Kings has a capacity of 40 feet. This entrance is surmounted by a huge canopy dotted with myriads of lamps. The main entrance leads one to the ticket lobby, and from thence into the grand lobby. The grand lobby is 40 feet in width, and 75 feet in length. The end is elliptical in shape, with two huge portals — one leading to the inner lobby, the other to the orchestra foyer. The walls of the grand lobby, rising to a height of 30 feet, are all in walnut, embellished with walnut fluted columns, pilasters, mirrors, etc. The entire ceiling is divided into decorative panels enriched with modeled ornament, decorated in gold and colors. No expense has been spared in the treatment of the lobby, which fact can be well seen in the use of im (Continued on page 125) Upper view: Foyer, showing the grand staircase. Right: A corridor on the mezzanine floor.