Exhibitors Herald World (Oct-Dec 1929)

October 26, 1929 EXHIBITORS HERALD-WORLD 125 NATIONAL THEATRE SUPPLY COMPANY 516 W. Grand avpnue, Oklahoma City, Okla. General theatre supplies. OFFICERS Manager _ C. P. Anderson TERRITORY Oklahoma Panhandle of Texas PERKINS ELECTRIC COMPANY, LTD. 2027 Bleury street, Montreal; 21 Wilton Square, Toronto; 402 Film Exchange building, Winnipeg General theatre supplies. OFFICERS President _ _ George F. Perkins Vice President and Toronto Manager....L. F. Hoffman TERRITORY Dominion of Canada WALTER G. PREDDEY 187 Golden Gate avenue, San Francisco, Cal. General theatre supplies. OFFICERS Owner Walter G. Preddey TERRITORY West of Mississippi Q QUALITY THEATRE SUPPLY COMPANY 1518 Davenport street, Omaha, Neb. General theatre supplies, also Qualitytone talking picture equipment. TERRITORY Iowa South Dakota Nebraska Kansas QUEEN FEATURE SERVICE, INC. 1912V2 Morris avenue, Birmingham, Ala. General theatre supplies. OFFICERS Manager Miss V. Harwell Assistant Manager Oscar J. Howell TERRITORY Alabama Florida Mississippi Georgia Tennessee R J. M. RICE & COMPANY 202 Canada building, Winnipeg, Canada General theatre supplies. OFFICERS President J. M. Rice TERRITORY Western Canada E. C. SCOBEY 220 W. Ohio street, Indianapolis, Ind. Repair work and general supplies. OFFICERS President _ E. C. Scobey TERRITORY Indiana Ohio Illinois Kentucky J. SLIPPER & COMPANY 922 Olive street, Los Angeles, Cal. General theatre supplies. OFFICERS Manager Guy Slipper TERRITORY Southern California Arizona New Mexico THE RAY SMITH COMPANY 145 Seventh street, Milwaukee, Wis. General theatre supplies. OFFICERS President _ -Ray A. Smith SOUTHERN FILM SERVICE, INC. 106 Main street, Houston, Tex. General theatre supplies. OFFICERS President and General Manager I. P. Haring TERRITORY Texas Western Louisiana SOUTHWEST THEATRE EQUIPMENT COMPANY 309 West Douglas avenue, Wichita, Kan. General theatre supplies ; also manufacture Steco synchronizers. OFFICERS Owner and Manager C. D. Peck TERRITORY Kansas Missouri Oklahoma Arkansas SPOKANE THEATRE SUPPLY COMPANY 724 First avenue, Spokane, Wash. General theatre supplies. OFFICERS Maxwell and FVanks TERRITORY Northern Idaho Western Montana STEBBINS THEATRE EQUIPMENT COMPANY 1804 Wyandotte street, Kansas City, Mo. General theatre supplies. OFFICERS Vice President _ C. H. Badger Assistant Manager. _ — W. A. Porter Sales Manager _ G. H. Breneman TERRITORY Missouri Arkansas Kansas Oklahoma Texas T THEATRE EQUIPMENT SUPPLY COMPANY 906 Davis street. Vancouver, B. C, Canada General theatre supplies. OFFICERS Owner P. L. Fletcher TERRITORY British Columbia u U. S. THEATRE SUPPLY COMPANY, INC. and U. S. SCENIC STUDIOS, INC. 1506 Davenport street, Omaha, Neb. General theatre supplies. OFFICERS President and Treasurer .. W. C. Raapke Vice President and Secretary — _. ..F. H. Parker TERRITORY South Dakota Iowa North Dakota Kansas Nebraska Missouri w WESTERN THEATRICAL EQUIPMENT COMPANY 146 Leavenworth street, San Francisco, Cal. General theatre supplies. TERRITORY California Nevada Oregon WRIGHT & MACOMBER, INC. 76 Dorrance street. Providence, R. I. General theatre supplies. OFFICERS President and Treasurer. -...Charles D. Macomber TERRITORY Rhode Island Southeastern Massachusetts The Kings— Fine New 4000 Seat Loew House in Brooklyn ported walnut woods and marbles for flooring, wainscots, stairways, etc. The inner lobby leading from this grand lobby, is likewise in a treatment of walnut and with an elliptical ceiling of decorative panel work, done somewhat in the character of the grand lobby. The inner lobby measures a distance of 80 feet in length and is 32 feet in width. Leading from this lobby is the grand staircase of marble and bronze. The stair railing has been designed in the character of that famous stairway of the Chateau Chantilly in France. Off the inner lobby are retiring rooms, cosmetic rooms and lounging rooms. These rooms are done in individual styles, some in modernistic design, others in English periods, and others in the more delicate treatment of Louis XVI. The grand lobby and inner lobby, although two units, are so planned that they give the effect of a continuous lobby. The arrangement permits patrons to leave the theatre through the grand lobby without coming in contact with those waiting. From the end of the grand lobby at the side of the inner lobby, one enters the orchestra foyer. This foyer is 185 feet long and 30 feet wide, which in itself is one vast space of promenade. From this foyer one enters the auditorium. There are seven portals leading to the seven aisles on the main floor. The auditorium is 160 feet wide and 155 feet deep, and seven banks of seats. The seating capacity on the first floor is 2900, while the re (Continued from page 123) maining seats are on the mezzanine floor. The auditorium is equipped with side aisles. The side walls rise to a height of 50 feet and consist of huge pylons flanked with Corinthian columns measuring in height 35 feet, and three feet in diameter. These pylons are beautifully decorated and recall the scale and magnitude of the old triumphal arches seen in cities of Europe. These huge pylons support a mammoth dome covering the entire area of the auditorium, which rises to a height of 75 feet and conforms to the general shape of the auditorium. The dome is supplied by two sources of light, a lower and an upper trough, which give various tones of colored lighting controlled from the stage and mechanically operated. The stage gives the impression of a huge portal or gateway. The decorations on either side of the proscenium arch are of the baroque Renaissance garden type. Features are niches designed to give the effect of fountains, water falls, grottoes, lighted in color through the dimmer system. The side walls of the auditorium, with its introduction of pylons, are treated to give a series of large arched openings. Through these openings are to be seen mural paintings, depicting scenes from the courts of the later Bourbons. The dome is enriched in decorative panels and colored in tones of gold, red and blues. The stage measures 34 feet in depth and 80 feet in width and has a proscenium open ing of 60 feet. The stage has been equipped with the Transvox enlarging screen, which can be enlarged or shortened while the picture is in projection to a maximum width of 40 feet. There are 20 large dressing rooms located on different floors. The auditorium has been found to be excellent acoustically, doubtless due to the breaking up of its wall areas by two huge pylons and sculpture detail. Danger was felt that the dome would be a source of acoustical trouble, but the breaking up of this unit by decorative features has apparently precluded such a possibility. One of the greatest problems in designing an auditorium of this size is to give the effect of intimacy and not the effect of a huge coliseum, which is likely to be the result unless the scale of its different elements are well studied and well placed. For this reason the architects decided upon the use of large pylons, huge plaques of ornamental treatment and similar treatment on a large scale, which they felt was the only way to make a theatre of this size an intimate one. The entire theatre is equipped with forced ventilation. The fans and intakes, refrigerating machinery, heating apparatuses, etc., are in the basement. Although sound pictures have a tendency to diminish the orchestra work, which nevertheless the pit in this house measures 50 feet in width and 14 feet in depth, all on a lift and also with an organ console, and piano lift. This pit will accommodate 40 musicians.