Exhibitors Herald World (Oct-Dec 1929)

Page scan 000471 from Exhibitors Herald World

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000471
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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November 2, 1929 EXHIBITORS HERALD-WORLD 7 we are The Season of Qr eater Talking Pictures is Here^and Universal Leads the Parade! B IFF, bang, smash, zowie, zip! Are we happy? I'll say we are. We've got hits . . . smash hits . . . big, bold, rough and ready fellows . . . the kind they fight to get in to see. . . . And they're ready now — great pictures . . . audience pictures . . . box office pictures . . . pictures with zip and pep . . . pictures with hot romance . . . and smashing thrills . . . pictures with stark, naked drama and love and heart punch like the one-two punch from the mitt of a Dempsey in his prime . . . and rip roaring comedy . . . laughter in every foot . . . good, wholesome belly laughs where they will do the most good . . . and rib-tickling, tender little laughs where that will do the most good . . . and . . . well — and everything. Gosh, we feel great . . . because we've got them ... we made them . . . Universal, I mean . . . and we're proud of them . . . and you'll be proud of them, too . . . talking pictures, every one . . . with dialogue that knocks you for a loop . . . it's that good . . . Are we happy . . . you bet we are! . . . with this list of greater talking pictures made by Universal . . . read 'em, fellows . . . read 'em and reap plenty . . . there's a lot of them here and a lot more to come . . . Biff, bang, smash, zowie, zip . . . right down your alley . . . Oh, boy, we're happy! And you'll be happy, too, when you finish reading this . . . Because the list of greater talking pictures is here at last . . . Look 'em over. 1 WITH UNIVERSAL/ Member Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President