Exhibitors Herald World (Oct-Dec 1929)

46 BETTER THEATRES SECTION OF November 23, 1929 How Cinephor Lenses help build your business Today, leading theatre owners recognize that the projection lens plays an important part in building good box office returns. Clear, realistic pictures and freedom from eye-strain help nearly as much as the feature film in winning and holding a profitable, night-after-night patronage. To insure the best projection results, many projection experts insist on Cinephor lenses. Repeated tests have shown that Cinephors are unexcelled in definition, flatness of field, illumination, sharp focus and contrast between black and white. Full information will be sent on request. Bausch & Lomb will gladly cooperate in solving your own specific problems. Write Bausch & Lomb Optical Co., 652 St. Paul Street, Rochester, N. Y. Bausch & Lomb CINEPHOR Projection Lenses for Motion Pictures CLOSED The New EASY ELECTRIC HEATER Automatic Temperature Controlled Designed especially for Theatre Organ Chambers, Box Offices, etc., but will prove useful in many other places. — O — Write for particulars O Made in 500, 1000, 1500 and 2000 watt capacity KAUSALITE MFG. CO. 8129 Rhodes Ave., Chicago, 111. SHOWING INTERIOR Patented The New FLUSH WALL AISLE LIGHT /•r Ramps, Stairways and Corridors in Theatres, Hotels and Hospitals Made in two sizes standard, and junior for use over tables in hospital patients* rooms. OUR STANDARD CHAIR TYPE misunderstanding as any other one thing I personally know of. "Competency" as applies to motion picture projection consists of two widely variant factors. First, of necessity it includes the experience, the skill and the knowledge necessary to handle the various items of equipment employed in projection efficiently, and in such manner that each will operate at its maximum of efficiency, both as to results produced and the efficiency with which those results are produced. However, it is utterly useless to possess knowledge and skill unless it be properly applied, hence THE MAN WHO' LACKS ENERGY, THE DESIRE AND THE PRIDE IN HIS WORK NECESSARY TO BRING ABOUT A 100 PER CENT APPLICATION OF THE KNOWLEDGE IN HIS POSSESSION; THE SKILL HE POSSESSES AND THE RESULTS OF HIS EXPERIENCE TO THE WORK OF PROJECTION, IS NOT A TRULY COMPETENT PROJECTIONIST, no matter how great his experience, his skill or his knowledge. Let us now examine into the requirements in the matter of knowledge, experience and skill. I think we may all agree that before any man could reasonably be expected to take charge of and handle even the most simple projection equipment safely and with some degree of intelligence, he must have had at least a reasonable amount of experience. If to projection equipment sound reproduction equipment is added, then surely even the most stupid would agree that considerable experience, plus a goodly store of knowledge is essential to the securing of even passably good results. A Unions will do well to think that matter over with relation to the matter of apprenticeships. It is not my purpose to discuss that phase of the matter in answering Brother Hancock, but I certainly might well make some rather pointed and copious remarks concerning that subject. The prevalence of the present and past system of "butt-in" — no apprenticeship at all — has the effect of making the motion picture industry the goat. And now in the matter of knowledge. The projectionist handles, as I have many times pointed out, machinery which must of necessity function in some of its vital parts with a tolerance not much in excess of one ten thousandth of an inch. If it does not function thus, then there will be unsteadiness in the projected screen image, and an unsteady screen image, you must all admit is 'not so good.' This being the fact, does it not then follow that the projectionist must have con ' siderable intimate knowledge of mechanics and a good knowledge of the lubrication of parts working under heavy strain and at high speed with such extremely slight clearance as the ten thousandth of an inch? Think that over. I might well expand upon it at length and in very positive terms. The projectionist is placed in direct charge of motors, both large and small. He is usually in charge of one or two generators of considerable capacity. Does not that item DEMAND the possession of sufficient electrical knowledge and knowledge of mechanics and electrics as applied to motors and generators to insure efficient functioning of these machines, both electrically and mechanically? Answer me that question honestly and then SEARCH YOUR SOULS ALL WHO READ THIS, ASKING YOURSELF THIS QUESTION : HOW WELL DO I UNDERSTAND THE MECHANICAL AND ELECTRICAL ACTION OF THE MOTORS AND GENERATORS I HAVE CHARGE OF? No side-stepping! Answer HONESTLY, though to yourselves, of course. Do YOU know those motors and generators are giving 100 per cent results in electrical efficiency, and that their bearings are wearing as long as they should wear? DO YOU???? Ask yourselves what tests YOU have made to determine those points and what tests you ARE ABLE TO MAKE????? IT IS ABSOLUTELY NO EXCUSE TO SIDE-STEP BY SAYING YOU ARE NOT