Exhibitors Herald World (Oct-Dec 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000833
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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November 30, 1929 EXHIBITORS HERALD-WORLD 33 SOUND PICTURES Question No. 31. — With what does the ring-shape conductor in the center of the photo-electric cell connect? With what does the light sensitive material deposited on the interior of the photo-electric cell bulb connect? With what is the space in the photo-electric cell bulb filled and what is the purpose of the filler? Question No. 32. — Upon what does the condenser (Note: Condenser as here used means an electrical condenser, not the glass sort used in the optical system) depend for its action? Ju9t what purpose does the condenser serve? Name one purpose served by the condenser. What does the electrical condenser represent? New Questions and an Answer to QUESTION NO. 28 The Blue Book School ANSWER TO QUESTION NO. 28 — The question was : "Tell us just what the photo-electric cell does and name its principal elements, naming the positive and negative elements." THE replies were numerous, but not so many of them were acceptable. Those had been sent by W. C. Budge, Frank Dudiak, Dallas, Tex., Frank Beritiwitz, Harlan B. Fox, R. L. Dubois, William Clausner Thomas Lithron, J. L. Hicks, Robert Singleton, Harlan B. Fox, A. D. Henley, F. D. Fleming, F. T. Spencer, Stuart Klien, H. M. Johnson, B. Flemming, John Furman, G. L. Doe, "Bill" Doe, A. T. Hancock, George Rand, L. Styles, John T. Anderson, T. R. Abernathy, T. True and G. H. Norman. Incidentally Frank Dudiak, G. T. Badly, William Truax and William Dubois sent acceptable, though late answers to Question No. 26. Please try to get your answers in as early as you can, men. It is a big job just to go through them. Takes hours each week. I have elected the reply of G. L. Doe, Chicago, as best suited for publication. It is as follows : "In reproducing and projecting sound impressed upon motion picture film photographically, the photo-electric cell receives the rays of light from the slit after they have passed through the film sound track. These rays are incident upon the light sensitive material which forms: the interior coating of the cell. By F. H. RICHARDSON An Award for Better Reproduction MR. EXHIBITOR: Is your reproduction of sound meeting the standards necessary to bring new patrons into your theatre and, once there, to keep them? That is one of the big problems facing the industry today. The HeraldWorld campaign for better reproduction, announced last week, with a bronze plaque to be awarded to the theatres having sound reproduction of merit, has won industry-wide support. For further details see Page 13 "This material is charged with the negative voltage from a 90 volt storage battery. A round anode located in the center of the cell is charged by the positive side of the same battery. A gas which is an electrical conductor in proportion to the amount of light incident upon the light sensitive material during any minute fraction of time, permits current to flow from the round, central anode to the silver cathode upon which the light sensitive material is deposited, which same connects to the amplifier, so that by the action of these elements an electric current is set up which must and does vary in power exactly as the light entering the cell varies in power, strength or brilliancy. ♦ ♦ ♦ "The photo-electric cell therefore transforms light into electric current of exactly even value, when considered through a period of time. "The impulses or current sent out by the photo-electric cell are so enormously weak that they must be and are amplified enormously before they reach and operate the horns or loud speakers. The amount of amplification has been variously stated at from 20,000 to 200,000 millions of times. The Bluebook states it at 100,000 million, which seems to be the selection of a reasonable medium from many pretty wild statements. Just what the exact amplification is I personally am inclined to doubt that any one really quite knows." My compliments to G. L. Doe of Chicago. That is, I believe, about as excellent an answer as has been made to any question in this series to date. It is too bad that Doe does not give us his right name. The Difference Between FAILURE AND SUCCESS Is Doing Things NEARLY RIGHT and Doing Them EXACTLY RIGHT