Exhibitors Herald World (Oct-Dec 1929)

Page scan 000861 from Exhibitors Herald World

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000861
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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November 30, 1929 EXHIBITORS HERALD-WORLD 61 WHAT THE PICTURE DID FOR ME Verdicts on Films in Language of Exhibitor Copyright, 1929 AT— All Talking; T— Talking Se quences; M — Music (synchronous) ; E — Sound Effects. (Example: TME, means the picture has talking, a synchronized musical score and sound effects. In the same way all other symbols may be combined. When no symbols appear following the title, picture was run silent. Columbia COLLEGE COQUETTE (AT) : Special cast— Not so hot, Did not please, may get by where they like this sort of trash. If this is college life it is an exceptional college. — Leslie Hables, Reel Joy theatre. King City, Cal. — Small town patronage. COLLEGE COQUETTE (AT): Special castNovember 7-8. One of the best program pictures we ever ran. Recording very good. Action moves along at a good clip. Boost this for family patronage. Seven reels. — I. W. Rowley, Ward theatre, Pismo Beach, Cal. — Small town patronage. THE FALL OF EVE: Special cast— A fairly good comedy. Imagine it would have been a wow talking. Bad roads kept them away. Six reels. — Harold Smith, Dreamland theatre, Carson, la. — General patronage. THE FALL OF EVE: Special cast— October 9. Well, Eve sure fell fiat for us. We made a big effort to advertise, but failed to get them in in this one. It was a fair little picture for a town that can put a title like this over. We can't. Seven reels. — Mrs. O. O. Hare, Crosby theatre, Crosby, Tex.— Small town patronage. THE FALL OF EVE (T) : Special cast— This is a first-class production. Had to pull it on account of machine trouble but will play it back in December. Don't be afraid to boost this picture. — Leslie Hables, Reel Joy theatre, King City, Calif. — Small town patronage. THE SCARLET LADY: Lya de Putti— November 3-5-6. A swell drama of the Russian revolution, but this subject has had too many appearances. Seven reels. — S. B. Kennedy, Central theatre, Selkirk, Man., Canada. — General patronage. THE WARNING: Jack Holt— October 31-Novem ber 2. A very interesting story of the British 6ecret service in China. Jack Holt is easily the star. Six reels. — S. B. Kennedy, Central theatre, Selkirk, Man., Canada. — General patronage. BEHIND CLOSED DOORS: Virginia Valli— October 23-24. Fair. Pleased a few. — G. A. Hart, Roxy theatre, Stratford, Tex. — Small town patronage. THE ETERNAL WOMAN: Special cast— October 30-31. Fair. Nothing to brag about. — G. A. Hart, Roxy theatre, Stratford, Tex. — Small town patronage. First National SMILING IRISH EYES (AT): Colleen MooreOctober 21-22. This star's first talker and a good one, despite criticisms. James Hall does very well and deserves credit,. Recording just fair. — I. W. Rowley, Ward theatre, Pismo Beach, Calif. — Small town patronage. SMILING IRISH EYES: Colleen Moore— November 7-9. I saw this in sound and then ran it silent and enjoyed the silent version much better. It is supposed to be a special, but I have run many a program picture with more drawing power. If Miss Moore does not make a real picture soon, it's just too bad for her. Eight reels. — S. B. Kennedy, Central theatre, Selkirk, Man., Canada. — General patronage. THE NIGHT WATCH: Billie Dove— November 6-7. Very good picture. Seven reels. — Benjamin Shnitka, Royal theatre, Innisfail, Alta., Canada. — Small town patronage. CHEYENNE: Ken Maynard— October 18-19. Went over fine, every one pleased. — G. A. Hart, Roxy theatre, Stratford, Tex. — Small town patronage. PRISONERS (AT) : Corinne Griffith — October 31November 1. Oh, oh, hum! Another one of those foreign things. Why waste a good star on nothing? Recording fair. Nine reels. — I. W. Rowley, Ward theatre, Pismo Beach, Calif. — Small town patronage. SMILING IRISH EYES: Colleen Moore— October 21-22. Colleen isn't as popular as she used to be, therefore this one did not draw very good. However, it is a very good picture and seemed to have pleased the majority of those who saw it. We had heard a lot of knocks on this picture before we showed it, but in our opinion anybody who knocks a picture like this one is supercritical and hard to please. — Walker and Donnell, Leroy theatre, Lampasas, Tex. — Small town patronage. DARK STREETS (AT): Jack Mulhall— November 8-9. Good dual role drama, which people seemed to enjoy. Six reels. — H. R. Cromwell, Bedford theatre, Bedford, Pa. — Small town patronage. HARD TO GET (AT) : Dorothy Mackaill— November 10-11. Typical family life, but well treated and directed. Brings the laughs with Jack Oakie as the typical brother. Real entertainment. Recording good. Eight reels. — I. W. Rowley, Ward theatre, Pismo Beach, Calif.— Small town patronage. BROADWAY BABIES: Alice White— Very good. Not as hot as some of the young sheiks expected, but pleased them anyway. Seven reels. — Harold Smith. Dreamland theatre, Carson, la. — General patronage. CAREERS: Billie Dove — Why this was made is a puzzle to me. Absolutely nothing to it. If you have it bought, better pay for it, as it won't please. Eight reels. — Harold Smith, Dreamland theatre, Carson, la. — General patronage. THE MAN AND THE MOMENT (TME): Billie Dove — In spite of comments about Rod La Roeque's voice being no good, the general opinion was that it is good. Picture liked by adults. — H. R. Cromwell, Bedford theatre, Bedford, Pa. — Small town patronage. Fox SPEAKEASY (AT) : Special cast— I have read so much about this picture in "What the Picture Did for Me" that I was afraid to run it. But to my surprise, I did not have any trouble of any kind with this picture. The recording is fine, and the picture is one of the best of its kind that we have run. We used the disc print on our equipment and got perfect results. Some exhibitors reported that they could not keep it in synchronization. We did not have any trouble at all with the synchronization. — Charles F. Johnson, Victory theatre, Punta Gorda, Fla. — Small town patronage. THE VALIANT (AT) : Special cast— Previewed this and would like to put in a boost for it. Both recording and picture were very good. If this is a sample of Fox product, I think I will sign up. — Leslie Hables, Reel Joy theatre, King City, Cal. — Small town patronage. THE RED DANCE: Dolores Del Rio— November 8-9. Pleased about 80 per cent, but did not draw at all. Fox overcharged for this, as well as for several other socalled specials. They got it all and left us wishing we could keep enough for expenses. However, this completes their contract and they will have to make adjustments or no more Fox for me. Ten reels. — W. M. Lodge, Fulton theatre, McConnellsburg, Pa. — Small town patronage. WIN THAT GIRL: Special cast— November 2. This was once a fair picture, but the print we received was so badly chopped up you could hardly follow the 6tory in places. If you get a good print it will be all right. — Paul B. Hoffmann, Legion heatre, Holyrood, Kan. — Small town patronage. THE AIR CIRCUS: David Rollins— A very good airplane story. My people don't like Arthur Lake, who plays with Rollins. I paid too much for it to make any money, but it'6 a good picture and worth playing. Nine reel6. — Harold Smith, Dreamland theatre, Carson, la. — General patronage. DEADWOOD COACH: Tom Mix— Using the reissues for cold weather business. It drew well and pleased too. Didn't have to pay all outdoors for it and made money. — C. E. Robinson, Town Hall, Carmel, Me. — Small town patronage. WORDS AND MUSIC (AT) : Special cast— November 1-2. Good musical picture. — H. R. Cromwell, Bedford theatre, Bedford, Pa. — Small town patronage. Metro-Goldwyn-Mayer BROTHERLY LOVE: Dane-Arthur— November 15. Step on this one. You can tell them all you're showing "Brotherly Love" and know they are going to come out asking for more. Seven reels.. — R. W. Van Hook, Rialto theatre, Morrillton, Ark. — General patronage. MARIANNE: Marion Davies — November 3-4. A dandy picture that will please almost every one. Do not be afraid of it. One of the best I have had in some time. Seven reels. — 0. A. Halstead, Cozy theatre, Duchesne, Utah. — General patronage. MARIANNE: Marion Davies— October 28-30. A post-war comedy that is great. Marion is sure a neat trick in a French uniform and gives a splendid comedy performance throughout. It ought to be a knockout in sound. — S. B. Kennedy, Central theatre, Selkirk, Man., Canada. — General patronage. THE MYSTERIOUS ISLAND (TME): Lionel Barrymore — November 12-13. Only about 15 per cent talking. AH in technicolor and splendidly done. Very interesting. Synchronized music the best the writer has heard on any picture to date. Splendid small town picture. Held the interest and drew well the second night. Some parts too gruesome for tender hearted women. Nine reels. — W. J. Powell, Lonet theatre, Wellington, O.— General patronage. HIS GLORIOUS NIGHT (AT): John GilbertOctober 28-29. Not a good small town picture. Audience laughed at the hot love making. Some walked out on it. Poorest business yet on any talking picture. Fair recording. Eight reels. — W. J. Powell, Lonet theatre, Wellington, O. — General patronage. THE BROADWAY MELODY: Special cast— October 16-17. I would compare this picture with the poorest program picture that I have run this year. I do not think any patron was satisfied. Metro charged me so much for it I raised admission. Wish I had not raised prices, it would have been better for me if I had taken the loss. I know this picture has gone over good with sound, but it certainly is the bunk silent. Six reels. — O. A. Halstead, Cozy theatre, Duchesne, Utah. — General patronage. MADAME X (AT): Ruth Chatterton— November Don't forget — If picture has sound — Fill out blanks accordingly