Exhibitors Herald World (Oct-Dec 1929)

Page scan 000913 from Exhibitors Herald World

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000913
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 7, 1929 EXHIBITORS HERALD-WORLD 43 Theatre Managers AND Projectionists Unless you have at your command the theatreman's encyclopedia, you are working either under a handicap or running a risk. There is no better safeguard against a tieup in the projection room, with the resultant inconvenience to patrons, and possible refund of a performance receipts, than a set of Richardson's Motion Picture Handbooks — covering every angle on projection technique and sound manipulation. A most necessary assistant in theatre management is, Building Theatre Patronage by Barry and Sargent. It tells you how to profitably advertise and exploit your theatre and program — how to adroitly handle every attendant problem on theatre operation. This work is endorsed by most of the leading theatre men in the world. F. H. Richardson's Handbook of Projection (5th Edition) Vols. 1 and 2 $ 6.20 F. H. Richardson's Handbook of Projection (on Sound) Vol. 3 . . . 5.10 or Combination Rate (all three vols.) 10.20 Building Theatre Patronage — by Barry and Sargent 5.20 MOTION PICTURE ALMANAC— The 1930 edition of the Motion Picture Almanac, now being prepared by the Quigley Publishing Company, will be published on or about January 20. It will retail at $2.00. Advance orders for this book at $1.00 per copy will be accepted from Hbrald-World subscribers up to December 31. Certified check or money order must accompany all orders unless you wish books shipped C. O. D. Herald-World Bookshop 407 So. Dearborn St., Chicago, Illinois "// it pertains to the motion picture industry, we have it."