Exhibitors Herald World (Oct-Dec 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000977
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 14, 1929 EXHIBITORS HERALD-WORLD 27 Efficiency, accuracy, completeness. Such is a modern studio research department. Here is a corner of M G M 's, where Natalie Brucknell, who is in charge, is shown helping Gwen Lee, featured player, solve a costume problem. Saturday night? The matter is worthy of speculation, the issue being either Saturday night common, or Sunday morning preferred. But one cannot be sure of any security in Hollywood, though there is some assurance for Merna Kennedy, so provocatively shown above, in the title of her new Universal picture, "Skinner Steps Out." A new portrait of an old favorite of the films, though they be as inaudible as words of wisdom in Congress — Lois Wilson, who now is starring in First National pictures. What a difference — this being a chorus girl in the films instead of on the stage! Rehearsals have lost their dreadfulness for the girls who now dance and sing in screen productions. This picture gives the reason. Here are a group of Albertina Rasch girls rehearsing for M G M's new vehicle for Ramon Navarro, "Devil May Care," and not minding it a bit. Directing them is Dimirry Tiomkin, Russian composer who created the ballet music.