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EXHIBITORS HERALD-WORLD
December 14, 1929
Two Eastern Houses Book
Western Electric Trailers
The Durrell theatre, Cambridge, Mass., and the Orpheum Theatre, New York, are the first houses to book the free trailers on the Western Electric Sound System, announcement of which was made last week by C. W. Bunn, general sales manager of Electrical Research Products.
Charley Chase Recovering
After Appendix Operation
Charley Chase will soon be back at work at the Hal Roach studio following an operation for appendicitis at the Mayo Brothers clinic at Rochester, Minn. Following two severe attacks of illness two weeks ago, Chase finished his current comedy and then went to Rochester.
HERE COMES A "NEW SHOW
WORLD" IN entertainment:
3 DAYS FREE TRIAL
New Acme
Change-over Unit is mounted in port opening entirely removed from Projection Machine.
Electricity is cutoff immediately after operation and is impossible to burn coil.
Can beoperated by hand
Nickel Plated
Complete and ready to attach to terminal plug or 50 volt lamp circuit.
♦ ♦ ♦
Shipped C.O.D.Subjectto 3 DAYS FREE TRIAL
Acme Engineering Corp.
810 CAPITOL AVENUE
HOUSTON, TEXAS
MELLAPHONE PROFESSIONAL
Electrical Research Laboratory Pick Up
Eliminates Groove Jumping. All Aluminum — reduces record wear. Special counter balance. Bali bearing pivots.
MELLAPHONE CORPORATION
ROCHESTER, N. Y.
Discounts to Manufacturers, Dealers and Projectionists
A sprightly ad this, we say, don't you? It's one used by Hal H. Carleton at the Prince Edward theatre in Sydney, Australia, for Paramount's "The Dance of
Life."
Carleton Launches Circuit of Deluxe Australian Houses
Hal H. Carleton, who has been responsible for the wideawake advertising and exploitation of the Prince Edward theatre in Sydney, Australia, is leaving that theatre to start a series of deluxe theatres of his own, with two associates.
Writing to "The Theatre," Carleton says:
"Thanks for your kind remarks regarding my ad for 'Innocents of Paris,' which you published in a recent issue. I am enclosing a new one on 'The Dance of Life.'
"Incidentally, I am leaving the Prince Edward December 15 to step out on my own with two associates of the same theatre as director of Roxy Theatres, Ltd. We are building a chain of highclass suburban and city houses. The first, the Roxy, Parramatta, New South Wales, is nearly finished and is due to open January 15.
"Here a few particulars. It will seat 2,000 (ideal, we believe, for effective talkie reproduction). It is of Spanish design, with open patio 65 feet by 40, fringed with palms and on two sides colonnades for wet weather. The heating and refrigerator system is from BrunswickKroeshell, also a Christie Unit Organ, which Eddie Horton (formerly of the Prince Edward and California) will play.
"It will have a Western Electric talkie outfit, Neon display lighting throughout, and everything has been planned to take care of the Grandeur and stereoscopic films.
"Will send you additional details later on, as I am sure it would be quite interesting for your Better Theatres section."