Exhibitors Herald World (Oct-Dec 1929)

Page scan 0001244 from Exhibitors Herald World

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
0001244
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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38 EXHIBITORS HERALD-WORLD December 28, 1929 51 Newspapers Tell Millions of McNamee, Talking Reporter of U Newsreel and now It Talks i Theaters Showing The Milwaukee J our not V niversat NEWS REEL Display a Star n Their Newspaper Advert, tvnentt On September 23 The Milicaukee Journal-Unicrnal News Reel Will Become a 100% Talking Picture One of the tew tilking films that presents up-to-the rrnnute news. Mee.t The JournalUniversal reporter and hear him describe the vivid stories of what transpires in alt parts of the world— hear him at your favorite theater, and read the details of these and other events in J The Milwaukee OUKNAL FIRST by Merit FIFTY-ONE of the largest and most influential newspapers of the United States and Canada are now blazing the name of Graham McNamee across their pages to announce to their readers that the famous radio broadcaster will start the new year as the Talking Reporter of Universal's newspaper newsreel. These publications, which have a combined circulation of nearly 10,000,000 and a reading public of more than 30,000,000, are allied with Universal Pictures Corporation in the issuance of the newsreel, which is known in the various territories by the name of "paper" Universal newsreel. The film is strictly a newspaper newsreel, presenting in pictorial form the very news that appears from day to day in the columns of the papers. The newspapers publicize the newsreel through their news columns with special news stories and pictures, and in the advertising pages with display copy. Special Branch Supplies Copy. Universal maintains a special branch of the advertising and publicity department to supply the newspapers with the necessarv material for publication. These papers carry on an average one column of material daily. Enough news stories are provided for a story every day in the week. A special pictorial news service is maintained to provide the newspapers with up-to _ Cincinnati Times-Star Universal Newsreel the-minute photographs on news events of importance. These are rushed to the publications by air mail the moment they are received and form a constant part of the newspapers' pictorial service for its readers. About 1,000 photographs are sent to the combined list of newspapers each week, and are credited as the name of "paper" Universal Newsreel Photos. Advertising is prepared on each issue of the newsreel and sent air mail so that it is in the hands of the publishers in time for release simultaneously with the appearance of the reel on the screen. Special Introductory Advertising. Special introductory advertising also is prepared for the use of new papers entering the combine, and also for special events, such as introduction of Graham McNamee as the Talking Reporter. Six thousand lines in display advertising have been prepared on Mc Bedroom Wall Becomes "Broadway" (Special to the Herald-World) NEW YORK, Dec. 24.— With her bedroom wall as the screen, Dorothea Antel, bedridden actress and known as the "Sunshine Girl," saw the Universal Sim "Broadway" the other night. As a prolog to the picture, Jesse Miller, well known on RKO and Loew circuits, played selections on the accordion, cornet and violin for her. Namee alone, which the allied newspapers will blast the first of the year just prior to Mr. McNamee's first newscasting as the Talking Reporter. The signing of Graham McNamee as the Talking Reporter of the newsreel adds immeasurably to its entertainment value. It is believed that he will prove a real box office attraction and that the public will turn out su , talking ^newsreel giving up-to-date newsi Tf*HE DALLAS DISPATCH, thru ibjafiilw1 tion with Universal Films, is now able to present to it* readers the firtt and only talking newsreel with up-to-th*-minute new*. Time— time to record sound-has heretofore supped the hi;, of the talking newsreel leaving it flat, stale, newsless. Hut no lomrrr will you be foived tn (nizo upon ancient slock material and magazine shot's dished up in the name of news. The Dallas Dispatch i nicenal Rpportei relate the ffraphic and colorful rt.iry »t the* ;tll important ne»> c\\-nU as the picture un fold .hi the screen. Hear the Talking Newsreel Beginning Sept 23 CAPITOL THEATRE Tftr Talk of thr II arid THE DALLAS DISPATCH UNIVERSAL NEWSREEL Here are reproductions from newspaper ads in the nationwide tieup of Universal Newsreel. The, one from, the Cincinnati Times-Star is reduced from a full page ad, the Dallas Dispatch from a five-column ad, and the Milwaukee Journal from a four-column advertisement. to go to the theatre to hear him tell the news of the day just as they tune in on the radio to listen to his voice. The newspapers allied with Universal are: The Evening World, New York, The Philadelphia Inquirer, The Chicago Daily News, The Evening Star, Washington, D. C., The Detroit News, The Indianapolis News, The Milwaukee Journal, St. Louis Post-Dispatch, The Times-Star, Cincinnati, Ohio, The Cleveland News, San Francisco Chronicle, Los Angeles Times, The Atlanta Journal, Pittsburgh Post-Gazette, Boston Traveler, The WorldHerald, Omaha, Neb., The Knickerbocker Press, Albany, N. Y., Albany Evening News, Buffalo Evening News, Rochester TimesUnion, The Minneapolis Tribune, The Kansas City Journal-Post, The Rocky Mountain News, Denver, Col., Toledo Blade, Charlotte News, New Haven Evening Register, The Salt Lake Tribune, The Spokane Press, The Seattle Star, Jacksonville Journal, The Louisville Times, The Courier-Journal, Louisville, Ky., San Antonio Express, The San Antonio Evening News, The Portland News, Arkansas Democrat, The Commercial-Appeal, Memphis, Tenn., The Houston Chronicle, Fort Worth Star-Telegram, El Paso Evening Post, The Montana Standard, Butte, Mont., The Daily Missoulian, Missoula, Mont., The Billings Gazette, The Oklahoma News, The San Diego Sun, Phoenix Evening Gazette, The Dallas Dispatch, The News-Leader, Richmond, Va., The Evansville (Ind.) Courier, The Toronto Star, The Vancouver Sun.