Exhibitors Herald World (Jan-Mar 1930)

54 BETTER THEATRES SECTION OF January 18, 1950 Modern Installations SPECIFIED AGAIN MOTOR GENERATOR Two 65 H.P.-40 K.W. Machines for Projection One o5 H.P.-40 K.W. Machine for the Stage All with full-automatic Starting Equipment Selected Solely Upon Its Merits as the Best Equipment Whether you require 20 amperes or lOOO, the same superior design and performance is built into all bTABILARC MOTOR GENERATORS without extra cost. "ONCE USED — NEVER REFUSED" AUTOMATIC DEVICES COMPANY 737 Hamilton Street, Allentown, Pa. Also Manufacturers of the A. D. C. Automatic Curtain Control Equipment and Silent Steel Curtain Trac\s. THE CINEMA ART MOVEMENT (Continued from page 17) what we shall have to say later. To the left of the projection room are a few rows of seats which are referred to as "press seats." The space to the right of the booth is used for the operation of a non-synchronous machine and for a four-piece chamber orchestra. The auditorium is rectangular and very simply done in dull tones. It seats a little over 300. The walls are treated as we have noted in the theatre, while the lighting is entirely of the cove type. On the wall, small cove lamps illuminate vertical frosted glass plates, and at the ceiling, larger, horizontal plates are similarly illuminated. Lighting thus seems to come from the glow of plates of glass, and the diffusion has a softening effect. There are three broad aisles, and vision is considerably enhanced by the placing of two of them at the extreme sides, which arrangement places every seat within a relatively narrow angle of vision. The other aisle is at the center. Seats by Heywood-Wakefield are upholstered in toquet of modernistic design. There is no stage. Before the opening of the performance, one sees only a plain curtain drawn across a square opening in the wall, brilliantly illuminated by cove lights. The orchestra submits a selection of chamber music, presenting other compositions when the lights lower and the program is opened with several short subjects. None of these shorts disclose Mr. Stan Laurel and Mr. Oliver Hardy. One is an Edutional prize picture. Another shows how many creatures can live in water in a tube no thicker than a hair. All are more or less ageless, having been shown many times before. A trailer announces an "interlude" and invites those present to a stroll through the lounges, to read a bit or have a cigarette and a cup of coffee, meanwhile also enjoying (the composition is named) by the orchestra. One strolls, reads a bit, smokes a cigarette over a cup of coffee, then returns to his seat (which will not have been taken in his absence if he has left his hat or coat there). It may be noted here that the Little Carnegie in New York, added to these non-cinematic diversions, the royal game of ping-pong. All of the cinema art theatres stress the leisure with which their entertainment (Continued on page 57) The tendency among theatres, both large and small, throughout the country is to modernize. Evidence of this encouraging situation is found in the many installations of equipment reported by leading manufacturers. ELECTRIC STORAGE BATTERY COMPANY Batteries Capitol theatre, Somerville, Mass. Grand theatre, Hartford, Conn. AUyn theatre, Hartford, Conn. Majestic theatre, Hartford, Conn. Colonial theatre, Hartford, Conn. New Park theatre, Taunton, Mass. Riverside theatre, Medford, Mass. New Union theatre, Attleboro, Mass. Wollaston theatre, Quincy, Mass. New Palace theatre, Haverhill, Mass. Keith's Memorial theatre, Boston, Mass. Strand theatre, Hartford, Conn. New Plymouth, Leominster, Mass. New Onset theatre. Onset, Mass. Plymouth theatre, Worcester, Mass. Victoria theatre, Greenfield, Mass. New Franklin theatre, Franklin, Mass. Leominister theatre, Leominister, Mass. New Capital theatre, Worcester, Mass. Capitol theatre, Everett, Mass. New Needham theatre, Needham, Mass. Colonial Garden theatre, Greenfield, Mass. Granada theatre, Maiden, Mass. Orpheum theatre, Maiden, Mass. Palace theatre, Haverhill, Mass. Court Sq. theatre, Springfield, Mass. Broadway theatre, Springfield, Mass. New Park theatre, Westfield, Mass. Palace theatre, Worcester, Mass. Leroy theatre, PawtuCket, R. I. Keith-Albee theatre. Providence, R. I. Loew's State theatre. Providence, R. I. Capitol theatre, Somerville, Mass. Allyn theatre, Hartford, Conn. Marbro theatre, Chicago, 111. Paradise theatre, Chicago, 111. Apollo theatre, Chicago, 111. Chicago Civic Opera House, Chicago, 111. Cinema theatre, Cleveland, O. Leonia theatre, Leonia, N. Y. Newark theatre, Newark, N. J. Stanley Fabian theatre, Jersey City, N. J. Loew's New theatre. Providence, R. I. Keith's New theatre, Rochester, N. J. Garden theatre, Paterson, N. J. New Colonial theatre, Bristol, Conn. Longhi theatre, Torrington, Conn. Stanley Mark Strand theatre, Albany, N. Y. Keith & Proctor theatre, Newark, N. J. Trivoli theatre, Newark, N. J. Capitol theatre, Newark, N. J. 16th Ave. theatre, Newark, N. J. Masonic Building, Paterson, N. J. Kitay theatre, Paterson, N. J. Fabian theatre, Paterson, N. J. Regent theatre, Elizabeth, N. J. Fabian theatre, Elizabeth, N. J. Keith & Proctor theatre, Mt. Vernon, N. Y. Capitol theatre. New York City. Strand, Syracuse, N. Y. Columbia theatre, Columbia, Pa. Lansdale theatre, Lansdale, Pa. Manor theatre, Norwood, Pa. Waverley theatre, Drexel Hill, Pa. Public theatre, Pittston, Pa. Indiana theatre, Indiana, Pa. Ritz theatre, Indiana, Pa. Stanley theatre, Jersey City, N. J. Oil City theatre. Oil City, Pa. Boulevard theatre, Brookline, Pa.