Exhibitors Herald World (Jan-Mar 1930)

Page scan 000749 from Exhibitors Herald World

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1930
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
000749
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 22, 1930 EXHIBITORS HERALD-WORLD 61 skirts of his leading woman, to produce laughs from "movie" audiences? I can answer this question on the part of my patrons with a most emphatic "No !" Half of my patrons are church members and ladies of culture and refinement, and such low, suggestive comedy as was inserted into this picture, and is being placed in others, is gradually driving them away. And still producers wonder why there is a demand for censorship 7 Just about two years of this sort of think and there will not only be federal censorship, but children under 16 will be barred from attendance. For years I have demanded in this town the utmost respect for my business, but if this low, vulgar trend in pictures is to be continued. I might as well cease my efforts. Seven reels.— W. J. Powell, Lonet theatre, Wellington, O. — Small town patronage. SO THIS IS COLLEGE (AT) : Special cast^Here is a real entertainer. Good recording (disc). Plenty fun. Sally Starr and the others in the cast are good. Fine football game. — H. E. Armistead, Lyric theatre, Easley, S. C. — General patronage. SO THIS IS COLLEGE (AT) : Special castPleased more people than any of the talking pictures that we have shown. Disc recording very good. — Marion F. Bodwell, Paramount theatre, Wyoming, 111. — Small town patronage. BELLAMY TRIAL: Special cast— December 2829. This is a picture that is good for any town. You will not make a mistake to book this one. Everyone had a very good word for this picture. Eight reels. — Alfred Lundquist, Palace theatre. Grand Marais, Mich. — General patronage. SPITE MARRIAGE (ME): Buster Keaton— Buster goes over big in this one. The sound on disc was very good. Nine reels. — F. E. Fanning, Crystal theatre, Watseka, III. — General patronage. IT'S A GREAT LIFE (AT): Duncan Sisters— We w^f more of these sisters. This is a good picture fyi'^nd. it pleased immensely. Lots of hokum, but they r enjoyed it. Good recording. — R. A. Preuss, (Jolden Gem theatre. Golden, Col. — Small town patronage. WISE GIRLS (AT): Special cast— Wonderful. The kind of a show that is almost as realistic as 1 a stage play. Every word plain and distinct and \^,*veryone went out smiling. Why can't Metro put out recording in discs like this on every picture? Wish someone in charge would investigate and make them all like this. — B. E. Garner, Cozy theatre, Stravm, Tex. — General patronage. THEIR OWN DESIRES (AT): Norma Shearer — January 23-24. A good picture, not big, but good. Norma seems to be okay. — Colonial theatre, Hondo, Tex. — Small town patronage. TIDE OF THE EMPIRE: Special cast— January 6-7-8. Just fair. — Benjamin Shnitka. Royal theatre, Innisfail, Alta., Canada. — ^Small town patronage. OVERLAND TELEGRAPH: Tim McCoy— January 4-5. This is a very good Western picture, everyone here liked it. Westerns are good here once in a while, but too many are not good. Six reels. — Alfred Lundquist, Palace theatre. Grand Marais, Mich. — General patronage. LOVES OP CASANOVA: Special cast— December 7-8. Not much, just a program picture and a poor one at that. This is not any good for a small town. Seven reels.— Alfred Lundquist, Palace theatre. Grand Marais, Mich. — General patronage. Paramount WELCOME DANGER (AT): Harold Lloyd— Lloyd always draws a good crowd for me. As this was his first talker I expected fine business and was not disappointed. Recording very good, in fact all of Paramount's disc recording has been fine so far. Twelve reels. — Harold Smith, Dreamland theatre, Carson, la. — General patronage. WELCOME DANGER (AT): Harold Lloyd— The best picture Harold Lloyd ever made and that's a mouthful. This is a riot of fun. Play it. — H. E. Armistead, Lyric theatre, Easley, S. C. — General patronage. WOLF SONG: Gary Cooper— January 19. Booked this for Sunday matinee and then got cold feet. Went over big. Many fine comments even if it was a little rough. Some wonderful acting by entire cast. Seven reels. — F. H. Babbs, Stockton theatre, Stockton, Mo. — General patronage. THE MYSTERIOUS DR, FU MANCHU (AT): Special cast — February 2-3-4. A very interesting story. Star great and cast fine, but after the first show did not draw. Young people are fed up on these murder things and will not come to see them. The picture gave satisfaction to them tha.t came to see it. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE RETURN OF SHERLOCK HOLMES (AT): Clive Brook — A wonderful detective story. Will hold interest. Audience appeal, general. — H. E. Armistead, Lyric theatre, Easley, S. C. — General patronage. RIVER OF ROMANCE (AT): Charles RogersJanuary 20-21. This is just one of the nicest pictures we have ever had. Good from start to finish. Clean and amusing. Rogers and Mary Brian are good and Wallace Beery is more than good. But of course as with all pictures of Southern type, the portrayal of the southern lady and gentlemen was not as it should be. Seven reels. — R. D. Carter, Fairfax theatre, Kilmarnock, Va. — General patronage. HUNGARIAN RHAPSODY: Special cast— A cast no one has ever heard of. Just so much junk, I can't see why a company like Paramount is supposed to be will put out one like this. Terrible. — H. E. Armistead, Lyric theatre, Easley, S. C. — General patronage. THE GREEN MURDER CASE (AT): William Powell — -Very good picture. Powell's voice very good. Disc recording very good. Eight reels. — Harold Smith, Dreamland theatre, Carson, la. — General patronage. HALF WAY TO HEAVEN (AT) : Buddy RogersHere's a picture that should please any place. Jean Arthur sure draws here and Buddy Rogers doesn't -Keep them away by any means. A real picture and recording on disc perfect. — Harold Smith, Dreamland theatre, Carson, la. — General patronage. WHEEL OF LIFE: Richard Dix— February 2. A good picture for its kind, but not enough comedy in it. Too slow and draggy, but a very good cast, and some good acting. Six reels. — F. H. Babbs, Stockton theatre, Stockton, Mo. — General patronage. CANARY MURDER CASE: William PowellJanuary 26. An interesting mystery story, which was well received. Print a little dark in places. Seven reels.— F. H. Babbs, Stockton theatre, Stockton, Mo. — General patronage. AVALANCHE: Jack Holt— January 22. A good Western picture that brought them in. Zane Grey's name gets them out for me. Seven reels. — F. H. Babbs, Stockton theatre, Stockton, Mo. — General patronage. THREE WEEK ENDS: Clara Bow— January 1314-15. Very good little picture, and Clara was up to her standard, with plenty of funny stuff. Seven reels. — J. L. Edlund, Highwood theatre. High River, Alta., Canada. — General patronage. THE LAUGHING LADY (AT): Ruth Chatterton — January 21-22. Personally I didn't care much for this one but it seems to have gone over very well. — Colonial theatre, Hondo, Tex. — Small town patronage. BATTLE OF PARIS (AT): Special cast— January 14-15. A lemon without any sugar, and how. Not the actors' fault however. "This is bound to be the worst on the schedule. — Colonial theatre, Hondo, Tex. — Small town patronage. THE SATURDAY NIGHT KID: Clara BowJanuary 25-26-27. Not as good as the Bows we have played, but it did fair. The action was slow. Clara Bow always draws a good crowd here. Seven reels. — H. G. Williams, Quanah theatre, Fletcher, Okla. — Small town patronage. REDSKIN: Richard Dix— January 16-17-18. Very good. Part technicolor. — Benjamin Shnitka, Royal theatre, Innisfail, Alta., Canada. — Small town patronage. GOETZ MOVIE-PHONE 1082 DISC AND 176 SOUND ON FILM INSTALLATIONS IN 14 MONTHS CLOSE UP POWERS SOUND HEAD 750 00 Sound Heads per pair $ with all accessories now Dual Equipment Disc and Film $1500.00 Disc Equipment with aU Accessories $625.00 MADE FOR SIMPLEX, POWERS MOTIOGRAPH SUPERIOR BAIRD 2 SOUND HEADS complete with optical system, mechanical filter and driving mechanism. Head has a positive direct drive; it is enclosed and passes all fire regulations. All parts are accurately machined and replaceable. 2 HEAD AMPLIFIERS of our o-wn special design which give two or three stages of amplification to meet any requirement. Film to disc change-over switch is mounted in the head amplifier box, very conveniently located for the operator. 6 HEAD AMPUFIER TUBES, 2 PHOTO-ELECTRIC CELLS, 2 STANDARD EXCITATION LAMPS, 2 HEAVY DUTY "A" BATTERIES, 4 HEAVY DUTY "B" BATTERIES, 1 HEAVY DUTY BATTERY CHARGER. This sound head is adaptable to any make of disc equipment now on the market. Terms 25% with order, 25% C. O. D., balance after installation GoETZ Movie-Phone Corp. 724 SO. WABASH AVE., CHICAGO, ILL.