Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
00090
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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FIRST That’s what MACK SENXETT TALKING COMEDIES are doing. Setting new Short Feature records everywhere. Each one soaring a little higher in entertainment value and in box-office power — and in play dates in the country’s finest houses. Look over the list of releases since the first of the year. Then ask yourself if any other series of short comedies has ever approached such a showing. ” SCOTCH” * . . . Six weeks on Broadway, New York. Exhibitors Herald-World says: "Probably the best Educational short subject thus far released . . . Just great.” THEN ” SUGAR PLUM PAPA59 . . "One of Mack Sennett’s funniest . . . You’ll undoubtedly roar at this,” says Photoplay Magazine. "A wow of a comedy,” says M. P. News, "A masterpiece,” says Exhibitors Daily Review. Three weeks on Broadway, " ''BULLS AND BEARS ... "Another one of the Educational short-feature hits that will play in any house to a roaring audience. The industry is beginning to wonder how Educational can be so consistently good in its comedy AND THEN productions.” — The Billboard. ”MATCH PLAY-9 . . . Short feature special with the golf champions WALTER HAGEN and LEO DIEGEL. The greatest box-office bet ever offered among two-reel comedies. Now setting record bookings all over the country, with unprecedented exploitation backing. FOLLOWED BY ” HE TRUMPED HER ACE”.. . Sennett’s smartest. The Film Daily calls it "a sure ace . . . a pip of a comedy.” And Variety says: "Delightful comedy for de luxes.” AND NOW. after this unbroken record of hits, is coming another that will challenge all altitude records: "HONEYMOON ZEPPELIN” with THE SPICE OFTHE PROGRAM" MARJORIE BEEBE NICK STUART DAPHNE POLLARD EDWARD EARLE A comedy that has just about everything that a short feature could have. A great cast in a great story. Marvelous action, with a thrill for every laugh. And plenty of exploitation angles. MACK SEN NETT TALKING COMEDIES EDUCATIONAL FILM EXCHANGES, Inc. E. W. HAMMONS, President Member, Motion Picture Producers and Distributors of America, Inc., Will H. Hays, President