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50
Better Theatres Section
April 12, 1930
View of the auditorium at the proscenium arch and toward the right zvall, illustrating the general conservative m e t h o d employed throughout the theatre in applying the modernistic principles of desig7i. Wall treatment is mainly in plaster, executed in vertical lines, with scroll work for ornamental relief. Lighting is by fixtures integral with the, design, a notable example of this method being the waterfall effect obtained by illuminated opaque glass in the mural here shown. The general color scheme gold, silver and jade.
By
W. H. MOORING
SOUTH LONDON now has another , fine cinema of large proportions, the Astoria in Old Kent Road, which was opened February 10. It is,
A DELUXE THEATRE IN COCKNEY LONDON
On Old Kent Road, among the "whelks and cockles," is located the Astoria. It seats 2,400 and is fully equipped for both stage shows and sound pictures. E. A. Stone created the design, which incorporates modernistic principles
except in design, a sister theatre to the Astoria in Brixton, which was opened last year in the dormitory suburb of the West End stage and hotel workers. The new Astoria, however, is located in a romantic cockney costermongery district, a situation which makes its design all the more notable, for the general motif is basically modernistic.
Like the Brixton hall, the Kent Road Astoria was designed by E. A. Stone. It differs, however, in general conception from the earlier construction and is certainly as unlike the structures usually provided for public entertainment in these “whelk and cockle” areas, as can be imagined. The keynote of the whole undertaking appears to have been that of providing a place of comfort rather than a lavishly ornamented “palace,” such as has hitherto been held up as the ideal type of motion picture theatre.