Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000222
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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54 Better Theatres Section April 12, 1930 THE EXPERIMENTAL ed the OUR theater is not acoustically perfect, that is, if you are one of the 99% of theater owners who has given the matter of perfect acoustics no actual thought. Theaters built to show moving pictures were not designed to include proper and clear sound transmission. The coming of the talking moving picture brought a new problem to the theater owner — that of acoustics. There are picture theaters with good, bad and indifferent acoustical properties, and unfortunately most of the present theaters that have not been equipped with sound absorbing materials, are bad. Proper acoustical treatment is a highly technical matter, and with some methods and materials a rather expensive one. Now a simple and highly efficient correction material that can be cheaply installed, is at your service. All the engineering, designing and testing has been done for you, even to figuring the location and estimating the amount of material needed for the walls and ceiling of your theater. The assurance of clear, full-volume, distinctly understood tones can come only by the use of wall silencing material scientifically designed for absorptive properties, as has this new product for National acoustical correction. Now you can have the means of clearing your auditorium of noise reverberations and echoes. voice of the inated. where the elim The correction of these is necessary this spring regardless they may have seemed to you in the past, will affect your profits — the dollars and Shorewuood Theater, Milwaukee, Wis. value of your sound equipment more and more every day. Be a visitor in your own theater, sit in various parts of your auditorium and with the ear keyed to detect objectionable noises deter NATIONAL RUG MILLS, INC. MILWAUKEE, WIS. A NEW WALL, AND CEILING MATERIAL FOIt NATIONAL ACOUSTICAL