Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000227
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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April 12, 1930 Exhibitors Herald-World 59 A Combination of how Costs and Fine Results In the reasonable price sound-equipment field. Platter Phototone and Talkafilm are the unquestioned leaders. Exhibitors from coast to coast with this equipment are making more money than ever before. Don’t wait. Don’t delay. Read these prices. Then wire or mail the coupon for a salesman to calk PLATTER TALKAFILM SOUND ON FILM 895 where some type of disc equipment is now installed *995 where no sound equipment is now installed PLATTER PHOTOTONE SOUND ON DISC PLATTER TALKAFILM SOUND ON FILM 1295 ivhere no sound equipment is at present installed 1595 where no sound equipment is at present installed The Platter Cabinet Co. North Vernon, Ind. Please have a salesman call concerning your sound equipment. Signed St. and No. City and State •••••••••••••••••••••••••••••A* PHOTOTONE TALKAFILM SC AND FILM