Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

74 Better Theatres Section April 12, 1930 YOUR THEATRE and SOUND FILMS Good Acoustics in Your Theatre Mean Better Hearing and MORE ENJOYMENT FOR YOUR PATRONS This Can Be Accomplished with Acoustifibroblock Acoustimat Easily applied directly to present surface by your own contractor Submit your problem to us. We will analyze it without charge UNION FIBRE SALES CO. Winona, Minn. the lower carbon jaw. It will operate for both pictures and stereopticon slides. The device consists of a bracket, an adjustable arm and reflector located behind the lamp. Prices range from $10 up. BEST DEVICES COMPANY, Film Building, Cleveland, O. MONARCH THEATRE SUPPLY COMPANY, 154 E. Calhoun Avenue, Memphis, Term. ▲ Addressing and Duplicating Machines TN machines of this type for the autoA matic addressing of house organs, programs, special promotional letters and other literature, as well as sales letters, there are two methods employed in making stencils. One is known as the typewriteable address card system which may be prepared on a typewriter, and the other is the embossing of names and addresses on metal plates. Exhibitors will find that addressing machines may be purchased on time, and will be given demonstrations without cost or obligation. Addressing machines may be purchased as low as $20. The Addressograph Company, 901 W. Van Buren Street, Chicago, 111. Elliott Addressing Machine Company, 117 Leonard Street, New York City. Rapid Addressing Machine Company, 225 W. 34th Street, New York City. Speedaumat Addressing Machinery, Inc., 2023 Willow Street, Chicago, 111. ▲ Admission Signs Refer to SIGNS, DIRECTIONAL A Advertising Novelties AHE thing to be accomplished through ■^the use of advertising novelties, of one type or another is the chief consideration in their selection. Among the popular novelties, however, which have been used by theatres for stimulating matinee business, building up juvenile performances or bolstering business on week nights are balloons, thermometers on which are imprinted pictures of stars, buttons, badges, pennants, confections, toys, etc. A popular children’s matinee stunt can be obtained by giving away a variety of novelty toys. These can be had in boxes containing 100 toys ranging in value from 5 to 15c at a cost of $3.00. American Badge Company, 141 W. Austin Avenue, Chicago, 111. BRAZEL NOVELTY MANUFACTURNG COMPANY, 4005 Apple Street, Cincinnati, O. Chicago Flag & Decorating Company, 1315 S. Wabash Avenue, Chicago, 111. Miller Rubber Company. Akron, O. MILLS NOVELTY COMPANY, 4110 Fullerton Avenue, Chicago, 111. Philadelphia Badge Company, 942 Market Street, Philadelphia, Pa. Pioneer Rubber Company, Willard, O. Toycroft Rubber Company, Ashland, O. A Advertising Projectors Refer to PROJECTORS, ADVERTISING A Advertising, Theatre Refer to THEATRE PROMOTION A Air Conditioning and Cooling Equipment A IR entering the theatre where air conditioning equipment is used is cleansed and humidified by a process of passing the air through fine sprays of water which removes from it dust and other dirt as well as obnoxious odors and gases. Systems of this type are generally referred to as “air washers.” There is also a system known as the “cataract type,” in which the water descends from a distributing tank over a series of baffle plates. The air is drawn in from the outside and then passed over heating coils so that it will not cause freezing of the water in the air washer. These coils are called tempering coils. The air then passes through a mist of water caused by a number of spray nozzles that create a dense fog, removing dust, odors, gases, etc. The air absorbs moisture from the spray and is cooled thereby. It then passes through a series of sheet iron baffles that remove all suspended and entrained moisture. The air next passes through the bank of heating coils that raise its temperature to the desired degree. From here it is distributed though a proper system of ducts to various parts of the theatre. American Carbonic Machine Company, Wisconsin Rapids, Wis. Bayley Blower Company, 732 Greenbush, Milwaukee, Wis. Brunswick-Kroeschell Company, New Brunswick, N. J. Carrier Engineering Corporation, 750 Frelinghuysen Avenue, Newark, N. J. Clarage Fan Company, North and Porter Streets, Kalamazoo, Mich. Cooling & Air Conditioning Corporation, 31 Union Square, New York City. KOOLER-AIRE ENGINEERING COMPANY. 1904 Paramount Building, New York City. American Air Filter Company, Inc., First and Central Avenues, Louisville, Ky. B. F. Reynolds & Company, 118 W. Ohio Street, Chicago, 111. U. S. Ozone Company, 500 N. Dearborn Street, Chicago, 111. Wittenmeier Machinery Company, 850 N. Spaulding Avenue, Chicago, 111. York Ice Machinery Company, York, Pa. Air Dome Tents rpHESE are tents suitable for housing 1 of audiences for amusements and gatherings of various types, used in the motion picture industry mostly during the summer as open air shows, the top of the tent being removed. D. M. Kerr Manufacturing Company, 1954 W. Grand Avenue, Chicago, 111. Martin, N. Y., Tent & Duck Company, 304 Canal Street, New York City. North American Tent & Awning Company, 1462-64 Milwaukee Avenue, Chicago, 111. Tucker Duck & Rubber Company, 515 Garrison Avenue, Fort Smith, Ark. Aisle Lights AISLE lights should be installed on ^ every sixth chair standard in sigzag fashion along aisle. Lights are placed at sufficient height from floor to properly illuminate same without disturbing reflection to screen or audience. 10-watt lamps are generally used. Practically all theatres today are installing aisle lights as a protection and convenience to patrons. In recent months a number of instances have been noted where aisle lights have been cast as part of the chair standard itself, the practice being carried out in the more elaborate theatres when the chairs are built to certain decorative specifications. Aisle lights sell for about $4.00 each, the price decreasing for quantities. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, III. Brenkert Light Projection Company, 7348 St. Aubin Avenue, Detroit, Mich. Brookins & Chapman, Inc., 3912 Carnegie Avenue, Cleveland. O. KAUSALITE MANUFACTURING COMPANY, 8129 Rhodes Avenue, Chicago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. NATIONAL THEATRE SUPPLY COMPANY, 624 S. Michigan Avenue, Chicago, III. Aisle Rope A HEAVY rope covered with velour usually, in green or red is used in theatre lobbies, the rope being connected to stationary or portable brass posts for guiding and handling crowds. Mandel Brothers, Inc., State and Madison Streets, Chicago, 111. Newman Manufacturing Company, Norwood Station, Cincinnati, O. Albert Pick-Barth Company, Inc., 1200 W. 35th Street, Chicago, 111., and 34 Cooper Square, New York City. ZERO VALVE & BRASS CORPORATION, 634 Fourth Street, Buffalo, N. Y. A Amplifiers A MPLIFIERS are electrical devices for increasing the loudness of sound. Technically, they are instruments which increase the electrical energy produced