Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

76 Better Theatres Section April 12, 1930 REPRESENTATIVES INALLTHE PRINCIPLE CITIES OF THE UNITED STATES ANDCANADA 90adeBy GARVER ELECTRIC CO UNION CITV IND. Garner Chanter ro) FOR BETTER MIRROR ARC PROJECTION Installing Low Intensity Reflect' ing Arc Lamps? Insist on “Kurrent Changers" for the Direct Current Supply. "Nationals” place Mazda in the high grade projection class. Used and endorsed by hundreds of theatres. Complete information on one or both the above — gladly. ^A/ationaL tffygulator FOR BETTER MAZDA PROJECTION MAIL YOUR TRIAL ORDER TODAY for artistically airbrushed any size up to 36"xl0 ft. Write for prices on other sizes on paper-muslin and cards. One Day Prices Do Not Service Include Postage Get the Best They Cost Less H.DRYFHOUl 736 SO WABASH AYE . CHICAGO ILL . BRASS BRONZE STEEL RAILINGS Ornamental Bronze Work Grilles Wickets ZERO VALVE & BRASS CORP. 634 Fourth St. Buffalo, N. Y. Sound equipment in theatres has turned the orchestra pit of most houses into a dead spot. This can be overcome by the installation of a lawn and garden effect. The Aiken Decorative Company, Bloomfield, Ind. The Botanical Decorating Company, 319-27 W. Van Buren Street, Chicago, 111. Chicago Artificial Flower Company, 632 N. Albany Street, Chicago, 111. Oscar Leistner, Inc., 323 W. Randolph Street, Chicago, 111. Frank Netschert, Inc., 61 Barclay Street, New York City. A. L. Randall Company, 729 S. Wabash Avenue. Chicago, 111. Schroeder Art Flower Manufacturing Company, 3341 Superior Avenue, Cleveland, O. Automatic Change-Overs Refer to CHANGE-OVERS A Automatic Curtain Control Refer to CURTAIN CONTROL MACHINES A Automatic Sprinklers CPRINKLING system located in ceil^ ing which goes into operation in case of fire through melting of fusible sprinkler link by heat. Automatic Sprinkler Corporation of America, 123 William Street, New York City. Globe Automatic Sprinkler Company, 250 Park Avenue, New York City. ▲ Balloons, Advertising Refer to ADVERTISING NOVELTIES Banners and Posters (Hand-Painted) T"|UE to improved workmanship and quality of product theatre advertising by means of hand painted banners has gained renewed vogue in the past few years. Banners in many colors are now available on heavy poster paper, on muslin and in the form that is known as regular paper banners. The usual sizes of these banners are 32 or 36 inches wide by 10 feet. Muslin banners are made in the same width running any length the cost being around 25 cents per foot. The paper and heavy poster banners about 3x10 feet cost about 50 cents each. The banners are painted in oil color and are waterproof. A variety of colors may be included. All banners may be artistically air-brushed at no additional cost. In addition to the straight lettered banners, illustrated banners are sometimes desired for big attractions. Banners range in cost from 25 cents per foot up. The Arkay Sign Company, Inc., 421 Film Exchange Building, Cleveland. O. Chicago Flag & Decorating Company, 1315 S. Wabash Avenue, Chicago, 111. Consolidated Sign Letter Company, 73 W. Van Buren Street, Chicago, 111. H. DRYFHOUT COMPANY, 736 S. Wabash Avenue, Chicago, 111. Henry Jackson, 141 Fulton Street, New York City. The Poster Design Service. Inc., 729 Seventh Avenue, New York City. Standard Sign Service, 127 N. Dearborn Street, Chicago, 111. Theatrical Poster Company, 823 S. Wabash Avenue. Chicago, 111. A Batteries ■JATTERIES form important units of ** sound reproducers and are generally furnished by the manufacturer with the sound apparatus. Non-synchronous devices do not use them, but synchronous methods must have them in order to eliminate the hum of the alternating current. Any standard make of batteries can be used, but it is always best to use the make furnished or recommended by the manufacturer of the sound apparatus. ELECTRIC STORAGE BATTERY COMPANY. Philadelphia, Pa. Philadelphia Storage Battery Company, Ontario and C Streets, Philadelphia, Pa. Universal Battery Company, 3410 S. LaSalle Street, Chicago, III. Willard Storage Battery Company, 246 E. 131st. Street. Cleveland, O. A Bell and Buzzer Signal Syste-is pERFECT continuity of the performance depends upon bell, buzzers and signal systems. The projection room and the stage and the managers office keep in constant touch with each other by various systems of signaling, and only by these means can coordination exist. The ushers have means of signaling the doorman or director as to which part of the house to send patrons, and the ushers are informed by a seat indicating device where and how many seats are empty or filled. The Bryant Electric Company, Bridgeport, Conn. The Holtzer-Cabot Electric Company, 125 Amory,. Roxbury, Mass. A Blocks, Pulleys, Stage Rigging Refer to HARDWARE, STAGE A Blowers, Organ Refer to ORGAN BLOWERS A Bolts, Panic A HORIZONTAL lock placed on the inside of exit doors which automatically releases on slightest pressure. William P. Bolles, 377 Bishop Street, Milwaukee, WieVonnegut Hardware Company, Indianapolis, Ind. A Bookkeeping Systems, Theatre Refer to ACCOUNTNG SYSTEMS A Booth Equipment, Projection Refer to PROJECTION BOOTH EQUIPMENT A Booths, Ticket Refer to TICKET BOOTHS A Brass Grilles Refer to GRILLES A Brass Rails TTSED in theatres in front of ticket ^ office, for dividing lobby, boxes and for orchestra pit, and for many other uses. Plush covering is frequently used over these rails. Brass rails can be furnished in electro-plated finishes such as statuary bronze, verde antique, oxidized brass, oxidized copper, nickel plated, brushed brass, etc. Prices of brass rails range from 55c to $2.50 per foot. Chicago Architectural Bronze Company, 4740 N. Clark Street, Chicago, 111. Daniel Ornamental Iron Works. 4435 W. Division Street, Chicago, III. Illinois Bronze & Iron Works, Inc., 915-23 S. Kildare Avenue, Chicago, 111. Newman Manufacturing Company, Norwood Station, Cincinnati. O. Edward G. Reinhardt Manufacturing Company, 110 E. Second Street, Cincinnati. O. F. P. Smith Wire & Iron Works, 2346 Clybourne Avenue, Chicago, 111. ZERO VALVE & BRASS CORPORATION, 634 Fourth Avenue, Buffalo, N. Y. Brokers, Theatre TVMTH the growth of the motion picture theatre, and the involved legal procedure in sale, purchase or rental, it is oftentimes found advisable to consult those who have studied this phase of the business. Theatre broker