Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

April 12, 1930 Exhibitors H erald-World 77 age has become a real factor in the business. A. R. BOYD ENTERPRISE, 1700 Sansom Street, Philadelphia, Penna. W. J. Miller, 321 Security Block, Des Moines, la. Bronze and Iron Work, Ornamental r| HE theatre today cannot be shoddy in "*■ appearance. Everything visible to the eye of the patron must be colorful and artistic — the organ grilles, all metal work on doors, railings, wickets, metal accoutrements in men’s smoking rooms and women’s rest rooms, etc. This bronze and iron work may be artistic in its plainness, or in the elaborateness of its design and mould, or again in the severity of the modernistic tone. Grilles can be made in any design or size, and one can also obtain bronze ticket booths and lobby frames. Chicago Architectural Bronze Company, 4740 N. Clark Street, Chicago, 111. Crown Iron Works Company, 1229 Tyler, N. E., Minneapolis, Minn. Daniel Ornamental Iron Works, 4435 W. Division Street, Chicago, 111. The Flour City Ornamental Iron Company, 2637 Twenty-seventh Avenue, S., Minneapolis, Minn. Illinois Bronze & Iron Works, Inc., 915-23 S. Kildare Avenue, Chicago, 111. Newman Manufacturing Company, Norwood Station, Cincinnati, O. F. P. Smith Wire & Iron Works, 2346 Clybourne Avenue, Chicago, 111. Stewart Iron Works Company, Inc., 504 Stewart Block, Cincinnati, O. ZERO VALVE & BRASS CORPORATION, 634 Fourth Street, Buffalo, N. Y. Brushes, Screen Refer to SCREEN BRUSHES Theatrical LIGHTING EQUIPMENT APPARATUS SUPPLIES Building Service, Complete TjNIFICATION of the four outstand^ ing factors in the consideration of a theatre building — financing — designing — erecting and equipping is a comparatively new undertaking in the theatre construction field but one which has proven itself entirely successful. Under this plan centralized responsibility for the completed theatre is placed with one organization which turns over to the builder the finished job. While the method under which this is achieved may vary in some details the general scheme involves an arrangement with one firm for a theatre proposition of a size and cost determined after due deliberation. The theatre building concern, at the conclusion of proper investigation of conditions surrounding and in any way having a bearing upon the propostiion will, if the project has necessary merit and indicates a successful career, undertake to carry the biggest portion of the financing burden and guarantee to the exhibitor or builder the completion and opening of his theatre within the time limit agreed upon. Plans are then prepared for a modern structure of appropriate architectural style and with proper consideration given its construction and equipment in all departments. Sharing with the exhibitor to a certain extent possible hazards involved in the undertaking proposed organizations of this type maintain experts effecting the various lines of endeavor involved for purposes of their own as well as the exhibitors protection. Obviously, careful attention, resulting in mutual advan WE carry the largest and most complete line of theatrical lighting specialties that can be found anywhere, and are ever foremost in the development and manufacture of new electrical devices for the stage, theatre, and studio. Anything can be furnished from a small spotlight or color frame to elaborate scenic effects. Dependable products, correctly designed, reflecting more than thirty years’ experience in show lighting and studio illumination. Reasonable prices, prompt deliveries, and expert service. Make your selection from our catalogue or request quotations on special requirements. A partial list of Kliegl products follows: Footlights Borderlights Proscenium. Lights Cove Lights Illuminated Signs Act Announcers Exit Signs Aisle Lights Step Lights Dimmers Panel Boards Switchboards Floor Pockets Wall Pockets Cable Supports Terminal Lugs Spotlights Floodlights Stage Lamps Color Wheels Color Frames Scenic Effects Connectors Plugging Boxes Music Stands Piano Lights Organ Lights Leader Stands Stage Cable Gelatine Mediums Color Caps Lamp Coloring Slide Carriers Shutters Blinders Lenses Enclosed Switches Rheostats Pipe Clamps Automobile Calls Fire Logs Coal Grates Electric Fountains Crystal Reflectors Write for illustrated Bulletins Universal Electric Stage Lighting Co.,inc. ESTABLISHED 1896 THEATRICAL • DECORATIVE • SPECTACULAR 321 West 50th Street N EW YORK, N.Y.