Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

April 12, 1930 Exhibitors Herald-World 79 cessful operation of the theatre than the light which is used for projection, and quite a little depends on both the quantity and quality of projector carbons kept on hand in the projection booth. Modern projection demands the best in quality in projection carbons today, and this demand is being met by the carbon manufacturers through their scientific and research departments with products that have kept pace with modern progress. Arco Electric Company, 112 W. 42nd Street. New York City. Carbon Products, Inc., 8 Beach Street, New York City. M. G. Felder Sales Company, 1560 Broadway, New York City. KLIEGL BROTHERS, 321 W. 50th Street, New York City. National Carbon Company, Inc., Madison Avenue and W. 117th Street. Cleveland, O. Charles W. Phellis & Company, Inc., 130 W. 42nd Street, New York City. Hugo Reisinger, 11 Broadway, New York City. Carpets OECAUSE of the hard wear to which -^theatre carpets are subjected it has been found that there is no saving in the selection of cheap carpets. The heavier and deeper the nap the more life may be expected of a carpet. Generally, floor coverings and carpets should be of a nature that rest on the floor and give the impression of stability and foundation upon which one may walk with security. A carpet that is fussy, light in color and over-decorated has a tendency to give the impression that it is not resting — but rather floating. Obviously this is an unfavorable impression. Carpet padding used under the carpet not only provides a softer and more comfortable feeling to the foot but reduces friction and adds many years to the life of the carpet by keeping it away from direct contact with the hard floor. Carpets also should be selected with a view to the acoustics of the theatre. BIGELOW-SANFORD CARPET COMPANY, INC., 385 Madison Avenue, New York City. CLINTON CARPET COMPANY, 130 North Wells Street, Chicago, 111. Congoleum-Nairn, Inc., 195 Belgrove drive, Kearny, N. J. Furniture Buyers Service, 605 Broadway, New York City. Hardwick & Magee Company, Lehigh Avenue and Seventh Street, Philadelphia, Pa. Mohawk Carpet Mills, Inc., Amsterdam, N. Y. Albert Pick-Barth Company, Inc., 1200 W. 35th Street, Chicago, 111., and 34 Cooper Square, New York City. NATIONAL THEATRE SUPPLY COMPANY, 624 S. Michigan Avenue, Chicago, 111. Roxbury Carpet Company, Central Street, Saxonville, Mass. W. & J. SLOANE, 577 Fifth Avenue, New York City. ALEXANDER SMITH & SONS CARPET COMPANY, 285 Fifth Avenue, New York City. M. J. Whittal Associates, Brussels Street, Worcester, Mass. A Carpet Cushioning JN theatres, where continuous coming and going of patrons subjects the carpets in aisles, stairs and foyers to unusual wear a cushioning under the carpets has been found to add many years to their life. In addition to this practical advantage carpet cushioning gives a delightful sensation of richness and luxury which is important in creating a desirable atmosphere in the theatre. Carpet cushioning is a product made of finely combed, tufted vegetable fibre interlaced through a burlap backing or of animal hair felted under pressure. It is made in thicknesses varying from % to 3A of an inch. Carpet cushioning also has a bearing upon acoustics. THE CELOTEX COMPANY, 919 N. Michigan Avenue, Chicago, III. CLINTON CARPET COMPANY, 130 N. Wells Street, Chicago, 111. NATIONAL RUG MILLS, INC., 1001 Clybourn Street, Milwaukee, Wis. Albert Pick-Barth Company, Inc.. 1200 W. 35th Street, Chicago, 111., and 34 Cooper Square, New York City. WESTERN FELT WORKS, 4115 Ogden Avenue, Chicago, 111. ▲ Cement, Film Refer to FILM CEMENT Chairs, Theatre rrO equip a theatre properly, the first A requirement is a thorough understanding of the uses to which the building is to be put. Having determined that, a seating diagram or layout should be made to insure the maximum seating capacity consistent with comfort, safety, facility of entrance and exit, compliance with local or state building requirements, proper sight lines, elevations and other mechanical adaptations and adjustments. The arrangement and width of aisles and passageways should be such that transient patrons may move about with a minimum of disturbance to those who are seated. For this reason, the number of seats in each row between aisles should be kept as low as is possible and consistent with the desired seating capacity. It is well to have not more than ten or twelve seats in a row between each aisle, although this number may, if necessary, be increased slightly. Many theatres, however, have established a maximum of fourteen seats. The distance between rows varies between 30 and 32 inches. Experience has demonstrated that this distance is necessary to accommodate all sizes of patrons, and to facilitate entering and leaving the center seats of a row while others are seated. In planning the seats for a theatre, it is a safe policy to plan for the accommodation of persons who are above the average in size, since seating that is too large does not produce discomfort. In the larger theatres, therefore, the majority of the seats are 20 inches wide, with an occasional 19-inch chair to fill in. An exception to this ruling is the seating for loges, which frequently is as much as 24 inches wide. Every patron is entitled to a direct and open vision of the stage. Sloping and terracing of floor and the curvatures of the balcony are, of course, intended to facilitate this, but unless the seats are specially made to meet the requirements of each and every part of the house, these avail but little. For so greatly do theatres vary in plan and design that the seating construction problem must be solved individually in each instance. The relative length of chair legs, both front and back, must be so adjusted as to conform evenly to the slope of the floor and still keep the chair in its normal position. Then the occupant is assured of a natural, easy and comfortable position in sitting. He is neither tilted too far forward nor too far back. His feet and those of the chair should rest very naturally in exactly the same line or plane. Where there are sloping sides toward the center, a two-fold problem presents itself. Not only must the inclination toward the front be right, but there must be a mechanical adjustment in the fastening of the seats to standards, so that the seats will be perfectly level and parallel with the natural floor revel and the sitter will not be tilted at an angle. The necessary converging of seats from the outer circumference toward the stage, both on the main floor and in the balconies, is another problem. There must be no loss of chair space and resultant decreased capacity, but the symmetry and a general pleasing and orderly appearance must be preserved. The placing of chairs in rows and the arrangement of the aisles, to make ingress and egress as easy, speedy and safe as possible and to conform in every way with the building and fire ordinance of each community, is another important point requiring careful thought and planning. Frequently, a very simple rearrangement makes possible an appreciable increase in house capacity, and if not in actual increased numerical capacity, ac are not stock chairs, but are built specially to fit the job. Custom designed to the architect’s plans and the theatre’s individuality. Fit perfectly when installed to pitch of floor, demands of radius seating and correct spacing between converging aisles. Reliably accurate in every detail. Insure maximum seating capacity and investment return. National seats also contain many other exclusive features in design and construction, of important economy value to the theatre owner and attractive to his patrons. Write now for complete details: or before you place your order. WISCONSIN CHAIR CO. Established 1886 PORT WASHINGTON, WISCONSIN NATIONAL SEATS "<3&mjouA tfot Comment" RE SEATING THEATRES A SPECIALTY