Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

April 12, 1930 Exhibitors Herald-World 81 Chimes, Organ Refer to ORGAN CHIMES A Choppers, Ticket Refer to TICKET CHOPPERS A Cleaners, Film Refer to FILM CLEANING MACHINES A Cleaners, Vacuum Refer to VACUUM CLEANING EQUIPMENT A Clocks, Advertising Refer to PUBLICITY CLOCKS A Color Films rI HERE have been motion pictures in color for a number of years, but in 1929 was made the first feature picture entirely in color. This proved an added touch of realism to the sound picture, and at once color was incorporated in the production plans of most producers. Most professional productions on standard film employ the process known at technicolor, a patented method consisting fundamentally in filtering out the blues, greens and reds in recording and superimposing them properly in printing. There are other processes less extensively used, including a two-color additive method. A new process for amateur and semiprofessional work was brought out in 1929 by the Eastman Kodak laboratories. Motion pictures in full natural colors in the 16-mm. size may be made by the use of Kodacolor film and by the addition of a Kodacolor filter to the lens hood of the camera. Provided the light is adequate, the process is no more difficult than making black and white pictures, and projection is accomplished simply by adding a Kodacolor filter to the projector. Minute lenses embossed right on the film cause the colors to register separately and thus do the trick. Since duplicates can not be made from Kodacolor film, the process is still impractical for theatre productions. Colorcraft Corporation, 122 E. 42nd Street, New York, N. Y. Du Pont-Pathe Film Manufacturing Corporation, 35 W. 45th Street, New York, N. Y. EASTMAN KODAK COMPANY, Rochester, N. Y. Harriscolor Films, Inc., 1040 N. McCadden Place, Hollywood. Cal. Multicolor Film, Inc., 201 N. Occidental Boulevard. Los Angeles, Cal. TECHNICOLOR, INC., 15 Broad Street, New York City. Color Hoods ^RTISTIC color effects on electric signs are possible by the use of color hoods which are available in six colors: ruby, blue, green, amber, opal and canary. The color hoods are made of fadeless glass and are made to fit any standard size lamp where they are held in place by spring fasteners, and are readily taken off and replaced for cleaning. In connection with sign flashers color hoods are an important feature in achieving life and color to make an attention compelling display. Prices of color hoods range from 22c-40c to 50 cents. Curtis Lighting Company, 1119 W. Jackson Boulevard, Chicago, 111. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. Hoffmann $Soons Every known quality which is necessary in producing perfect results is embodied in Perfection Rheostats. That’ s why they are recognized everywhere as the highest standard attainable. Sold by all branches of the National Theatre Supply Co., Sam Kaplan, New York, Continental Theatre Accessories, and by your dealer. HOFFMANN & SOONS 387 First Avenue New York City Manufacturing Division Contracting Electrical Engineers — Moving Picture Electrical Specialists THE ONLY UNION MADE RHEOSTATS A Leader in the Field PETER CLARK Stage Equipment is used by the important theatre circuits because it is “the preferred” product for all theatres. When your Stage bears this is positive Exce 1 lent ship. Equipment seal then it proof of Workman PETER CLARK, Inc. 544 West 30th Street NEW YORK, N.Y.