Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

84 Better Theatres Section April 12, 1930 s Net [ supremacy! 1 915 NOISELESS ALL STEEL SAFETY TRACK CURTAIN CONTROL!! SILENT |1 SAFE POSITIVE | LIKE THE MAGlCj PF HtOOEN MAUDS! GUARANTY A Story in Itself . . . Your patronage — our integrity — have made Vallen Equipment the accepted standard for Performance Service Guarantee Cutout Machines rpHIS is a device for making various kinds of exploitation cutouts and lobby and marquise displays. The design for the desired cutout display is traced on ordinary wall board and with this device, the cutout is easily made by guiding the machine over the pattern. A small motor is used and the current from the electric light socket furnishes the power. The machine is convertible into a saw by substituting a saw blade for the chisel to handle harder and thicker materials. International Register Company, 21 S. Throop Street, Chicago. 111. Date Strips J^ATE strips, being an inexpensive but nevertheless important theatre advertising commodity, frequently frustrate the efforts of good advertising through over-use until they become dirty and unattractive. A few dollars buys enough date strips for a whole year for the average house. Except for special uses date strips are available from stock in standard sizes. Prices range from lc to 5c each. EXHIBITORS PRINTING SERVICE, 711 S. Dearborn Street, Chicago, 111. Filmack Company, 730 South Wabash Avenue. Chicago, 111. Hennegan Company, 311 Genesee Street, Cincinnati, O. NATIONAL PROGRAM & PRINTING COMPANY. 729 S. Wabash Avenue. Chicago, 111.; 126-130 W. 46th Street, New York City, and 1922 S. Vermont Avenue, Los Angeles. Radio Mat Slide Company, 167 W. 47th Street, New York City. A Decorating Products and Service r|1HE theatre today has opened a new field for the producer and designer of decorative materials. No other building is as complete in this sense as is the theatre, for in the decorative scheme the theatre has found a factor which encourages patronage. The blending colors, the unique wall designs, the finely cut or moulded grille pieces, modern lighting fixture designs, gorgeous drapes, etc., all lend themselves to the theatre. Architectural Decorating Company, 1600 S. Jefferson Street, Chicago, 111. The Craftex Company. 37-39 Antwerp Street, Brighton Station, Boston, Mass. Decorators Supply Company, 2547 Archer Avenue, Chicago, 111. Hockaday, Inc., 1823 Carroll Avenue, Chicago, 111. The Voight Company, 1745 N. 12th Street, Philadelphia, Pa. H. B. Wiggin’s Sons Company. Bloomfield, N. J. Decorative Pottery Refer to POTTERY, DECORATIVE Dimmers HE beautiful lighting effects achieved in motion picture theatres is accomplished through dimmers which are capable of complete illumination control making possible soft changes and color blending of lights to create a restful and pleasing atmosphere. Dimmers are used by small theatres as well as the large motion picture palaces. They are usually placed at the side of the stage. In instances of smaller installations the dimmer may be operated by the projectionist from the booth. The magical effect of lighting control and blending as achieved with dimmers is one of the outstanding features of the modern theatre today. On the stage and throughout the theatre dimmers give producers and managers one of their most effective means of creating marvelous effects which unquestionably are important factors at the box office. FRANK ADAM ELECTRIC COMPANY, St. Louis, Mo. Chicago Electric Equipment Company, 417 S. Dearborn Street, Chicago, 111. CUTLER-HAMMER, INC., 12th Street and St. Paul Avenue, Milwaukee, Wis. GENERAL ELECTRIC COMPANY, 1 River Road. Schenectady, N. Y. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue. Chicago, 111. KLIEGL BROTHERS, 321 W. 30th Street, New York City. Major Equipment Company, 4603 Fullerton Avenue. Chicago, 111. Milwaukee Electric Switchboard Company, 156 Clinton Street, Milwaukee, Wis. Mutual Electric & Machine Company, 7610 Joseph Campeau Street, Detroit, Mich. Twin City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. Ward Leonard Electric Company, 37 South Street, Mt. Vernon, N. Y. WESTINGHOUSE ELECTRIC & MANUFACTURING COMPANY, East Pittsburgh, Pa. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Mo. Disinfectants, Perfumed THE necessity of eliminating disagree■* able odors in a theatre has led to the development of disinfectants which not only serve to eradicate the odors but leave in the room a delightful perfume fragrance. Disinfectants of this kind are usually sprinkled about the house or they may be used in ornamental cones, placed on the auditorium walls. Particularly during the hot weather months are perfumed disinfectants used extensively to sweeten the air in the theatre and make it agreeable and comfortable. Disinfectants sell for $3.00 a quart and up. A deodorant which acts as a solvent for the scale forming in urinals and toilets, is also obtainable. It is designed to remove a principal cause of bad odor. Another deodorizing preparation on the market is especially adapted to use in mopping or scrubbing toilet rooms or other places which may be a source of obnoxious smells. Arthur Beck Chemical Manufacturing Company, 4743 Bernard Street, Chicago, 111. E. E. Fulton Company, 1018 South Wabash Avenue, Chicago. 111. HEWES-GOTHAM COMPANY, 520 W. 47th Street, New York, N. Y. The Huntington Laboratories, Inc., Huntington, Ind. Rochester Germicide Company, Inc., Rochester, N. Y. U. S. Sanitary Specialties Corporation, 435 S. Western Avenue, Chicago, 111. Barnett Mfg. Company, 114 E. 28th Street, New York City. Doors, Fireproof Refer to FIREPROOF DOORS A Draperies Refer to STAGE SCENERY AND DRAPERIES A Driers, Hand Refer to HAND DRIERS A Drinking Cups, Paper 'T'HE paper drinking cup, in its handy 1 container, is an adjunct to the sanitary equipment of a theatre. Paper cups range in price from $13.50 for cases of 10,000, to $9.50 for cases of 2,500, depending upon the product purchased. In some instances containers are included in the cost of the cups. Where it is necessary to buy a container, the price will range from $4.50 up. Lily Cup Company. 120 Broadway, New York City. Tulip Cup Corporation, 220 Fifth Avenue, New York City. Individual Drinking Cup Company. Inc., Easton, Pa. The Vortex Manufacturing Company, 421-431 N. Western Avenue. Chicago, 111. Ideal Cup Corporation, 317 N. Wells Street, Chicago, 111. A Drinking Fountains 17IGHTEEN drinking fountains about evenly divided between the wall and pedestal type are installed in Balaban & Katz’s Uptown theatre, Chicago. While the Uptown is one of the country’s largest houses, the drinking water facilities provided easily emphasize the importance of this feature in any theatre.