Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

April 12, 1930 Exhibitors Herald-World 85 Drinking fountains should be placed as conveniently as possible for the patron entering and leaving the theatre. In small houses at either end of foyer is a place frequently used. Whether the wall or pedestal type fountain is used depends upon space available, the wall type being used where space conditions are more limited. The wall type is designed with special decorative and illuminating features. In the finer theatres drinking fountains form an integral part of the decorative scheme of the theatre, being designed in harmony with the balance of the surroundings and in conformity with the architectural treatment of the house. Batchelder-Wilson Company. 2633 Artesian, Los Angeles. Cal. Central Brass Mfg. Company, 2950 E. 55th Street, Cleveland, O. Century Brass Works, 962 N. Illinois Street, Belleville, III. The Crane Company, 836 9. Michigan Avenue, Chicago, 111. GENERAL ELECTRIC COMPANY, 1 River Road, Schenectady, N. Y. Mueller Manufacturing Company, Decatur. 111. Murdock Manufacturing & Supply Company, 426 Plum Street, Cincinnati, O. Rundle-Spence Manufacturing Company, 52 Second Street, Milwaukee, Wis. Standard Sdnitary Manufacturing Company, Bessemer Building, Pittsburgh, Pa. Voigt Company, 1743 N. 12th Street, Philadelphia, Pa. Effect Machines J^FFECT machines are an integral part of motion picture exhibition, especially when a policy of stageshows has been adopted. The effects in lighting which may be obtained are almost phenomenal, are always a source of curiosity and pleasure on the part of the public. There is a wide range of prices on these machines, depending upon the effects desired. There is also a new product which not only produces the usual effect but a wide variety of others. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, III. Brenkert Light Projection Company, 7348 St. Aubin Avenue, Detroit, Mich. CHICAGO CINEMA EQUIPMENT, 1736-1754 N. Springfield Avenue, Chicago, 111. Display Stage Lighting Company, 334 W. 44th Street, New York City. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Langdon McCormick Studio. 145 W. 14th Street, New York City. Milwaukee Electric Switchboard Company, 156 Clinton Street, Milwaukee, Wis. Electric Measuring Instruments rJ''HE development and improvement in theatre lighting and projection have thrown onto the shoulders of the electrician, as well as the projectionist, many responsibilities. At their command are factors which make or break the show. With enormous switchboards to control, emergency lighting plants, motors, generators, arcs, dimmers, transverters, magnetic appliances and many other involved and sensitive electrical instruments, it devolves on the theatre to provide adequate equipment for their correct operation. In the list of necessary, measuring instruments are ammeters, voltmeters, vacuum tube testers and the like. All these and others tend toward improving lighting. GENERAL ELECTRIC COMPANY, 1 River Road, Schenectady, N. Y. J. H. Hallberg, 29 W. 57th Street, New York City. Heyer Products Company, Inc., 197 Grove Street, Bloomfield. N. J. Weston Electrical Instrument Company, Waverly Park, Newark, N. J. Electric Fans 'J'HIS term is used to designate fans 1 ranging in size from 5 to 16 inches, which are usually portable and are made in both oscillating and non-oscillating types. They are operated by connection to the light socket. Prices range from $5 to $35. Ceiling fans are also often desirable in theatres not well equipped for good ventilation. GENERAL ELECTRIC COMPANY, Schenectady, New York. Robbins & Meyers Company, Springfield, O. Wagner Electric Corporation, 6400 Plymouth Avenue, St. Louis, Mo. Western Electric Company, 195 Broadway, New York City. WESTINGHOUSE ELECTRIC & MANUFACTURING COMPANY^, East Pittsburgh, Pa. ▲ Electric Flowers ^JASKETS or vases of electric flowers offer many possibilities in a decorative way for theatres. Artificial roses, tulips or similar flowers are fitted with small properly colored bulbs and the complete bouquet is wired ready to attach to the light socket. Many a nook or corner now barren and unattractive or unsightly can be transformed into a beauty spot by means of an electric bouquet. Oscar Leistner, 319 W. Randolph Street, Chicago, 111. ▲ Electric Lighting and Power Plants Refer to LIGHTING AND POWER PLANTS A Electric Motors Refer to MOTORS, ELECTRIC A Electric Pickups J^LECTRIC pickups take the sound vibrations from records, transmit them to the amplifiers. The stylus (or needle) runs in a groove on the record and is caused to vibrate according to the groove made at the recording. On the phonograph this needle vibrates a diaphragm located in the neck of the horn, and these vibrations are amplified to audibility by the construction of the horn. Electric pickups are used to convert the mechanical energy picked up from the record by the stylus, which also is the armature of the reproducing unit. A fluctuating audio-frequency voltage is generated in the coil surrounding this armature, which is amplified either through the audio-amplifier (of the radio set) or through the amplifier of a public address or sound picture system. THE AUDAK COMPANY, 565 Fifth Avenue, New York City. Beet Manufacturing Company, 1200 Grove Street. Irvington, N. J. L. S. Gordon Company, 1800 Montrose Avenue, Chicago, III. The Oro-Tone Company, 1010 George Street, Chicago, III. PACENT ELECTRIC COMPANY, INC., 91 Seventh Avenue, New York City. Presto Machine Products Company, 70 Washington Street, Brooklyn, N. Y. Stromberg-Carlson Telephone Company, 1050 Clinton Street, Rochester. N. Y. E. Toman & Company, 2621 W. 21st Street, Chicago, 111. United Air Cleaner Company, 9705 Cottage Grove Avenue, Chicago 111. UPCO PRODUCTS CORPORATION, 270 LaFayette Street, New York City. Webster Electric Company, Clark and DeKoveer Avenue, Racine, Wis. Electric Signs Refer to SIGNS, ELECTRIC A Emergency Lighting Plants Refer to LIGHTING AND POWER PLANTS Equipment Supplies rF'HE importance of equipment to the theatre cannot be stressed too much. It makes for comfort, proper presentation of entertainment, safety, etc. Equipment must be given first consideration, for a theatre which does not install the finest and most effective product, and become at the outset attractive and efficient, is endangering its future success. Independent equipment dealers will be found in all key centers and the country is covered also by the following two chain organizations : Continental Theatre Accessories, Inc., 325 W. 44th Street, New York City. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. Illinois Theatre Equipment Company, 12 E. Ninth Street, Chicago, 111. MONARCH THEATRE SUPPLY COMPANY, 395 S. Second Street, Memphis, Tenn. MOVIE SUPPLY COMPANY, 844 S. Wabash Avenue, Chicago, 111. NATIONAL THEATRE SUPPLY COMPANY, 624 S. Michigan Avenue, Chicago, III. Oliver Manufacturing Company, 1705 E. 21st Street, Cleveland, O. Radio Industries of Canada, Ltd., 120 Fort Street, Winnipeg, Manitoba. [For a more complete list of territorial dealers of theatre equipment, refer to page 135.] Equipment for Sound Pictures Refer to SOUND PICTURE EQUIPMENT Exit Light Signs "t'XIT light signs are required by law in all theatres, the Chicago theatre building ordinance specifying them as follows: “The word ‘EXIT’ shall appear in letters at least six inches high over the opening of every means of egress from a theatre and a red light shall be kept burning over such a sign.” Many improvements have been made in the manufacture of exit lights in an endeavor to make them less offensive in appearance without detracting from their practical mission. In addition to various styles, exit lights may be obtained built into ornamental fixtures, the whole being placed over the exit door. BELSON MANUFACTURING COMPANY. 800 Sibley Street, Chicago, 111. Brenkert Light Projection Company, 7348 Saint Aubin avenue, Detroit, Mich. FLEXLUME CORPORATION, Buffalo, N. Y. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chicago, 111. Major Equipment Company, 4603 Fullerton Avenue, Chicago. 111. Rawson & Evans Company, 710 W. Washington Street, Chicago, 111. Viking Products Corporation, 422 W. 42nd Street, New York City. The Voigt Company, 1745 N. 12th Street, Philadelphia, Pa. Wheeler Reflector Company, 275 Congress Street, Boston, Mass. Willey Sign Company, 1559 Church Street, Detroit, Mich. Fans, Electric Refer to ELECTRIC FANS A Fans, Ventilating J^ANS may be divided into two classes, the portable and the stationary. The latter is the type commonly used in theatres. It is made in a variety of styles and sizes and is used for drawing into the auditorium fresh air or drawing out the foul air. These fans are mounted in a wall opening and in theatres can advantageously be placed in the front or rear of the auditorium and in