Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

88 Better Theatres Section April 12, 1930 projector head binding up; motor trouble of any kind ; loose drive pulleys ; line fuses blowing out; projector running below normal speed. A very important feature of this control is the change-over, that is incorporated in it where two or more projectors are used, and it is very simple in its operation as it keeps one dowser in a locked position while the other one is in operating position. The failure of current supply to motor results in instant actuation of the dowser. Fyre-Gard Manufacturers Company, Aurora, 111. H and A Company, 1507 Case Avenue, Detroit. Mich. Industrial Development Company, 292 Morrison Street, Portland, Ore. Rosco Laboratories, 367 Hudson Avenue, Brooklyn, N. Y. SENTRY SAFETY CONTROL CORPORATION, 13th and Cherry Streets, Philadelphia, Pa. ▲ Fireproof Curtains Refer to CURTAINS, FIREPROOF Fireproof Doors IN practically all states, cities and towns building codes require the use of fireproof doors in certain quarters of the theatre, such as the projection booth, stairwells, exits, dressing rooms, boiler rooms, etc. This demand on the part of the framers of the building codes has been beneficial to the theatre owner in many respects. In the first place it has effected a big saving in insurance. Secondly, and more important, it has safe-guarded life and eliminated legal battles and accident and death claims. Before building every theatre owner should consult building code specialists and the fire underwriters. Covington Metal Products, 17 W. Eighth Street, Covington, Ky. Missouri Fire Door & Cornice Company, 3144 Easton Avenue, St. Louis, Mo. The Moeschl-Edwards Corrugating Company, Inc., 411 E. Fifth Street, Cincinnati, O. St.^ Louis Fire Door Company, 1142 S. Sixth Street, St. Louis, Mo. Variety Fire Door Company, 2958 Carroll Avenue. Chicago, III. ▲ Fireproof Shutters AGAIN entering into lower insurance rates are fireproof shutters for the projection booth. Such equipment in the modern theatre has placed the patrons beyond the danger line, so to speak. These safety shutters are so constructed that they drop when film breaks. Certain designs work automatically, while others operate through a release effected by the projectionist. The list price of the shutters ranges from $9.00 up, depending on size. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, 111. H. B. Cunningham, 964 University Avenue, St. Paul, Minn. The Moeschl-Edwards Corrugating Company, Inc., 411 E. Fifth Street, Cincinnati, O. W. G. Preddey, 188 Golden Gate Avenue, San Francisco, Cal. BEST DEVICES COMPANY, Film Building. Cleveland, O. ▲ Fireproof Units 'T'HERE are various forms of these * available and generally each type is made in several capacities and sizes to accommodate their installation in small or large booths. The component parts of each unit are generally detachable so that the unit can be made complete for film storage, waste disposal, film rewinding and inspection, as well as the storage of both supplies and tools. They are generally furnished with casters, so that they can be moved about for cleaning or relocating purposes. They are made entirely of metal and are therefore, fireproof. These units are far cheaper in the long run than the general makeshift of the past, in covering wooden benches or shelves with tin or sheet metal, since they always represent a recognized value by being complete within themselves, and not built in as part of the partitions or the booth construction. The prices range from $50.00 to $350.00. E. E. Fulton Company, 1018 S. Wabash, Chicago, 111. ▲ Fireproofing Materials INT° every factor of theatre construction, there should enter fire resisting material. Through such construction, the exhibitor is safeguarding his investment and his clientele. Fireproofing compounds have been prepared for coating scenery, drapes and curtains and other inflammable materials. Today through the use of specially prepared wood, compounds, asbestos, cement, steel and other fire resisting material the owner may feel assured of the safety of his building. Canvas Proofing & Striping Company, 3522-3536 Potomac Avenue, Chicago, 111. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. HEWES-GOTHAM COMPANY, 520 W. 47th Street, New York, N. Y. JOHNS-MANVILLE CORPORATION, 292 Madison Avenue, New York City. Macoustic Engineering Company, 782 Union Trust Building, Cleveland, O. Universal Gypsum Company, 111 W. Washington Street, Chicago, 111. U. S. Gypsum Company, 300 W. Adams Street, Chicago, 111. A Fixtures, Lighting Refer to LIGHTING FIXTURES A Fixtures, Plumbing Refer to PLUMBING FIXTURES Flashers, Signs rT'HE sparkling life and motion char1 acteristic of so many theatre signs is produced by the use of sign flashers. Sign flashers are made in several types, among them being the motor driven, the mercury contact, thermal and socket flasher type. The possibilities for attention getting effects through the use of sign flashers is demonstrated daily in thousands of signs equipped with them. Signs employing flashers are generally used in connection with colored lamps or color hoods, the combined flasher and color lending itself to an almost endless interpretation of interesting figures and shapes. In addition to the interest compelling action which the sign flasher injects in a sign it is stated that its use effects a saving in current cost over the continuous burning sign. Prices range from $40.00 up. Eagle Signal Sale*; Corporation, Moline, 111. REYNOLDS ELECTRIC COMPANY, 2650 W. Congress Street, Chicago, III. TIME-O-STAT CONTROLS COMPANY, Elkhart. Ind. Flood Lights I^LOOD lighting is accomplished with a lamp equipped with reflector of parabolic form capable of projecting a light to cover a wide area at a distance. For night lighting of theatre buildings lamps usually range from 200 to 1,500 watts. These may be located on the marquise or at some other vantage point opposite or nearly opposite the building. The intensity of the light is governed to a great extent by the type of reflector employed. In general there are three types: the extensive, the distributing and the concentrating. The former gives a wide smooth distribution of light for close-up work ; the distributing reflectors provide a more concentrated beam for work at average distance and the concentrating reflector throws a long, narrow beam of light for illumination at long distances. Claims advanced for the advantages of flood-lighting, aside from the obvious advertising value of this form of illumination, include a clean revelation of the architectural beauty of a building unmarred by signs or lamp outlines. An idea of floodlighting costs may be obtained from the following example: Time of operation, 5 hours per evening. Area to be floodlighted 50 ft. long, 50 ft. wide. Extent of floodlighted area, 2,500 square feet. Projectors used, 500 watt. Area lighted by each projector, 250 sq. ft. Number of projectors used, 10. Kilowatt hour consumption per period. 10X100X25 =25 1000 Cost per kw. hour: 25X10=$2.50. Cost of lighting front for 5 hours: $2.50. Floodlighting is also used in theatre auditoriums for such purposes as illuminating the orchestra pit while the balance of the house is dark. The list price of flood lights ranges from $30 to $75. FRANK ADAM ELECTRIC COMPANY, 3650 Windsor Avenue, St. Louis, Mo. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, III. CHICAGO CINEMA EQUIPMENT COMPANY. 17361754 N. Spring-field Avenue. Chicago, 111. Curtis Lighting, Inc., 1119 W. Jackson Boulevard, Chicago, 111. GENERAL ELECTRIC COMPANY, 1 River Road, Schenectady, N. Y. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. The Lit-War Company, Wellston, O. Major Equipment Company. 4603 Fullerton Avenue, Chicago. III. Milwaukee Electric Switchboard Company, 156 Clinton Street Milwaukee, Wis. Twin City Scenic Company, 2819 Nicollett Avenue. Minneapolis, Minn. U. S. Scenic Studios. Inc., Film Exchange Building, Omaha, Neb. Weetinghouse Lamp Company, 150 Broadway, New York City. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton Avenue, St. Louis, Mo. A Floor Coverings Refer to CARPETS and MATS and RUNNERS A Flower Baskets, Electric Refer to ELECTRIC FLOWERS