Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

April 12, 1930 Exhibitors Herald-World, 91 From there by means of large blowers, it is forced through the generator chambers and properly and scientifically distributed to the portions of the building to be heated and ventilated. The system may be so arranged, that while the blower unit is in combination with the heater, it can be run independently and unrestricted by the heater, for summer cooling. The generators are so constructed that any kind of fuel, including oil or gas, can be used. The fires are controlled automatically by means of temperature control equipment, responding to thermostats placed in the theatre in various locations. Utmost flexibility is obtainable on account of the installation of these units or separate heat generators. Equipment of this type is being used in every class of theatre from the 300seat village playhouse to the 5,000-seat palatial home of the cinema art. On account of the exceptional flexibility, convenience, economy of operation, and perfect results obtained from the use of any kind of fuel, an owner obtains an up-to-date heating system as well as a properly designed ventilating plant for both winter and summer use. It is said that the installation cost is low and the operation is economical in such a system. American Foundry & Furnace Company, 915 E. Washington Street, Bloomington, 111. Illinois Engineering Company, Racine Avenue and 21st Street, Chicago, 111. P. H. McGirl Foundry & Furnace Company, Bloomington, 111. L. J. Mueller Furnace Company, 197 Reed Street, Milwaukee, Wis. New York Blower Company, 3155 Shields Avenue, Chicago, 111. B. F. Reynolds Company, 118 W. Ohio Street, Chicago 111. SUPREME HEATER & VENTILATING COMPANY, 1915 Pine Street, St. Louis, Mo. Heating Systems, Oil 111 EATING by means of oil is growing rapidly in popularity among theatres. Some of the country’s largest playhouses are installing oil heating systems of various makes and types. They are also to be found in smaller theatres. Among the advantages claimed for oil heating is the matter of cleanliness and subsequent savings in draperies and redecorating costs. The operation being automatic the oil burner requires virtually no attention, effecting a saving in janitor service. Another advantage pointed out is the fact that oil burners give heat only when needed. Most oil burners are operated in connection with a thermostat so that when the temperature falls even one degree below the desired point the thermostat establishes connection which starts the burner again. When the temperature goes above the desired degree the heat is automatically shut off. Caloroil Burner Corporation, 225 W. 34th Street, New York City. Hardinge Brothers, Inc., 4147 Ravenswood Avenue, Chicago, 111. Rayfield Manufacturing Company, 2559 W. 21st Street, Chicago, III. B. F. Reynolds Company, 118 W. Ohio Street, Chicago, 111. SUPREME HEATER & VENTILATING CORPORATION, 1915 Pine Street, St. Louis, Mo. C. U. Williams & Sons, Bloomington, 111. High Intensity Lamps Refer to LAMPS, HIGH INTENSITY Holders, Ticket Refer to TICKET HOLDERS Hoods, Color Refer to COLOR HOODS Horn Lifts and Horn Towers A HORN lift is an automatically controlled electric driven elevator used to raise and lower sound horns to their proper places behind the screen. They operate on the hydraulic, cable and drum and screw lift principle, and when the stage is needed for acts, the lift lowers the horn down under the stage. The portion of the stage flooring directly above the lift is attached to the lift becoming a part of it and any stage set up located over the lift goes up with it and is ready for use the instant the lift returns to the low level. Horn towers are structural steel towers on which the horns are fastened. These towers are generally on rubbertired, ball bearing casters so that they may be moved about silently to properly locate the horns behind the screen. When the horns are not in use the towers can be pushed out of the way. BRUCKNER-MITCHELL, INC., 532-540 W. 22nd Street, New York City. GATES RADIO & SUPPLY COMPANY. Quincy, 111. Littleford Brothers, 501 E. Pearl Street Cincinnati, O. VALLEN ELECTRICAL COMPANY, 225 Bluff Street, Akron, O. A Incandescent Lamps Refer to LAMPS, INCANDESCENT PROJECTION Insurance, Rain 13AIN insurance offers to exhibitors a protection against an empty box office when a storm arises on the day or evening on which the house has booked a big picture for which it has paid probably more than its usual price. Rain insurance policies are now an established feature for motion picture houses and other forms of amusement. George J. Diener, 175 W. Jackson Boulevard, Chicago, 111. JULES JUILLARD & COMPANY, 175 W. Jackson Blvd., Chicago, 111. Inter-Communicating Telephones SYSTEMATIZING of business has re^ lieved the individual of much routine and has increased thereby his efficiency. In thesystematizing of business the inter-communicating telephone is playing an important part. In the theatre it contributes to a smooth functioning organization. No theatre of consequence today operates without such a telephone system. Acme Electric Construction Company, 407 S. Dearborn Street, Chicago. 111. Automatic Electric Company, Inc., 1027 W. Van Buren Street, Chicago, 111. S. H. Couch, Inc., Norfolk Downs, Quincy, Mass. Screw Machine Products Corporation, 1012 Eddy Street, Providence, R. I. Stromberg-Carlson Telephone Company, Rochester, N. Y. A Interior Decorations "INTERIOR decoration of the motion A picture theatre has developed specialists in this important phase of construction. These companies have made a thorough study of the type of decorative scheme best suited for audience appeal. The originality of theatre decoration has played no small part in the success of this form of entertainment for it takes the public into a new world. Robert P. Carsen Scenic Studio, 1507 N. Clark Street, Chicago, 111. Continental Studios, 100 E. Ohio Street, Chicago, 111. Eastman Brothers Studios, Inc., 36 W. 46th Street, New York City. Interstate Decorating Company, 1458 S. Wabash Avenue, Chicago, 111. Manhattan Studios, 134th Street and Park Avenue, New York City. Matney Studios, 307 W. 47th Street, New York City. Michael Angelo Studios, 212 E. Superior Street, Chicago, 111. Midwest Engineering & Construction Corporation, 209 S. Third Street, Columbus, O. W. P. Nelson Company, 614 S. Michigan Avenue, Chicago, 111. Novelty Scenic Studios, 340 W. 41st Street, New York City. Volland Scenic Studios, 3737 Cass Street, St. Louis, Mo. I. Weiss & Sons, 508 W. 43rd Street, New York City. A Iron and Bronze Work, Ornamental Refer to BRONZE AND IRON WORK, ORNAMENTAL A Labels, Film Refer to GUMMED LABELS A Labels, Gummed Refer to GUMMED LABELS A Ladders, Safety rTHE safety ladder is a safeguard, both * for the employer and the employe. It minimizes the risk of accidents and the possibility of becoming involved in costly law suits. The safety ladder has the approval of the Underwriters Laboratories. Sizes range from 3 feet to 16 feet, and the list price ranges from $9.50 to $32. Because of the rigidity of these ladders they are time savers. DAYTON SAFETY LADDER COMPANY, 121 W. Third Street, Cincinnati, O. THE PATENT SCAFFOLDING COMPANY, 1500 Dayton Street, Chicago, 111. Quality Intensity V V Type FR-6 High Intensity Lamp Hundreds of Successful Installations Tell Their Story of the Best Possible Projection at Lowest Operating Cost. HALL & CONNOLLY, Inc. 24 Van Dam St., N. Y. C.