Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000264
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

96 Better Theatres Section April 12, 1930 The Lens that puts perfection in Projection Ilex F:2.5 Dual Focus Projection Lens Permits instant changeover from disc to sound film or vice versa maintaining the same size screen covering. No readjustments. Remains in sharp focus in both positions. And withal, the Ilex superior optical qualities retained, assuring greatest possible brilliancy and sharpness. A demonstration will prove its indispensability. List your name now with your supply house for an early demonstration, or write us for details. ILEX OPTICAL COMPANY Rochester, N. Y. Established 1910 Overcrowding of the lobby with display frames produces a detrimental effect and for this reason it is necessary that good judgment and care be exercised not only in the selection of the frames but in their placing as well. Working from blue prints or an accurate diagram enables manufacturers to suggest effective and harmonious arrange ments for equipping the lobby with a display frame scheme. The Arkay Sign Company. Inc., 421 Film Exchange Building, Cleveland. O. Joseph S. Arvid Company, Inc., 1440 Broadway, New York City. Bilt Rite Manufacturing Company, 447 N. Wood Street, Chicago, 111. Libman-Spanjer Corporation, 1600 Broadway, New York City. Newman Manufacturing Company, Norwood Station, Cincinnati. O. Edward G. Reinhardt Manufacturing Company, 110 E. Second Street, Cincinnati, Ohio. Reuben Studios, 812 Prospect Avenue, Cleveland, O. Lobby Furniture Refer to FURNITURE, THEATRE A Locks, Panic Bolts Refer to BOLTS, PANIC A Luminous Paints TUMINOUS paints are being used more and more in theatrical production work. The sets and costumes may be so covered with this material that their coloring is different under different tones of light, or certain sections may be invisible altogether until acted upon by certain classes of light vibrations. A method which came into use during 1929 employs the ultra violet ray, acting upon certain fluorescent materials. These materials are substances, the atomic structure of which is such that instead of absorbing short wave lengths, they receive them and throw them back as longer waves, the colors of the waves (the colors beheld by the observer) depending on the wave lengths. A. Strobl, 101 W. 41st Street, New York City. Luminous Signs Refer to SIGNS, DIRECTIONAL A Machines, Pop Corn Refer to POP CORN MACHINES A Machines, Tickets A MOTOR driven device for dispensing ^ tickets which are automatically registered as to the number of each denomination sold. These machines are made in two unit, three unit, four unit and five unit sizes. A two unit will dispense two tickets of different denominations such as children and adults. Each unit is controlled by a series of five buttons, making it possible to sell from one to five tickets. Prices range from $275 to $450. ARCUS TICKET COMPANY, 348 N. Ashland Avenue, Chicago, 111. AUTOMATIC TICKET REGISTER COMPANY, 245 Fifth Avenue, New York City. Globe Ticket Company, 112 N. 12th Street, Philadelphia, Pa. O. B. McClintock Company, 139 Lyndale Avenue, North, Minneapolis. Minn. Mid-West Ticket & Supply Company, 910 S. Michigan Avenue, Chicago, 111. National Electric Ticket Register Company, 1806 Kienlen Avenue, St. Louis. Mo. Simplex Ticket Company, 3120 W. Grand Avenue, Chicago, 111. U. S. Ticket Company, Fort Smith, Ark. World Ticket & Supply Company, 1600 Broadway, New York City. ▲ Marble, Natural jy/JARBLE, both in exterior and interior construction, lends a stately appearance to the theatre. It is a substantial and everlasting material, and has been found appropriate for grand stairways, colonnades and such other features of the interior coming within the range of vision of the patron as he enters the theatre. Appalachian Marble Company, Knoxville, Tenn. Carthage Marble Company, Carthage, Mo. Chicago Panelstone Company, 2456 W. George Street. Chicago, 111. The Georgia Marble Company, Tate, Ga. Vermont Marble Company, 101 Park Avenue, New York City. A Marquise Refer to CANOPIES, THEATRE Theatre for industrial motion pictures. Ballroom of the nezv municipal auditorium, Atlantic City, N. J arranged as a theatre, which is to be operated by Pathe Exchange, Inc., to show films depicting America at work. It seats 5,000.