Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

106 Better Theatres Section April 12, 1930 What’s in a NAME? A lot depends on it if it has been long established in its particular field The ^nTR^QNE SCREEN Pat. U. S. and Canada is an established commodity in the field of SOUND PICTURES They are FLAME-PROOFED if necessary Raven Screen Corporation 1476 Broadway, New York Screen Paint Refer to PAINT, SCREENS A Seat Covers Refer to CHAIR COVERS Seat Indicators, Vacant Refer to USHER SIGNAL SYSTEMS A Seats, Theatre • Refer to CHAIRS, THEATRE A Sharpeners, Carbon Refer to CARBON SHARPENERS A Shutters, Metal Fireproof rTHE Port Shutter is made entirely of -*■ metal with a metal sliding suspended on a cord in which is connected a fusible link. In case of fire, the fusible links melts and the fire shutter automatically drops over the port hole in the booth. They are made to fit standard openings, such as projection port holes, stereopticon port holes and spotlight port holes. Prices range from $9 to $25. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, 111. BEST DEVICES COMPANY, Film Building, Cleveland, O. H. B. Cunningham, 964 University Avenue, St. Paul, Minn. Missouri Fire Door & Cornice Company, 3144 Eaton Avenue, St. Louis, Mo. The Moeschl-Edwards Corrugating Company, Inc., 411 E. Fifth Street. Cincinnati, O. W. G. Preddey, 187 Golden Gate Avenue, San Francisco, Ca!, A Sign Flashers Refer to FLASHERS, SIGN A Signal Systems, Usher Refer to USHER SIGNAL SYSTEMS Signals, Reel End Refer to REEL END SIGNALS A Signs, Directional 'T'AKE the case of a patron who comes A from the auditorium and asks for directions. If the theatre owner has had this experience he realizes the embarrassment and other inconvenience. The patron is paying his way into the the atre and he deserves every consideration. The modern theatre today is equipping itself with the directional sign. Every business building is doing likewise. Signs may be considered in two general groups — those that are illuminated and those which are etched on metal or wood without illumination. The illuminated signs, which are highly artistic in finish and construction, are made to read either from one side or both. The lettering in the signs is chipped into the glass and silvered, making it easy to read in daylight. The letters glow in a soft greenish color. Illumination is accomplished with 25 watt show case lamps. Signs are fitted with lamps, cord and plug ready for attaching to light socket. BELSON MANUFACTURING COMPANY, 800 Sibley Street, Chicago, 111. FLEXLUME CORPORATION, Buffalo, N. Y. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, 111. The Ideal Sign Company, Inc., 149 Seventh Street, Brooklyn, N. Y. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chicago, 111. Lustrolite, Inc., 122-24 E. Fourth Street, Davenport, la. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. Rawson & Evans, 710 W. Washington Street, Chicago, 111. Tablet & Ticket Company, 1015 W. Adams Street, Chicago, 111. Viking Products Corporation, 422 W. 42nd Street, New York City. The Voigt Company, 1745 N. 12th Street, Philadelphia, Pa. Willey Sign Company, 1559 Church Street, Detroit, Mich. Signs — Electric OTION picture theatres are leaders in the use of electrical advertising, the usual electric signs at some of the metropolitan houses being the most elaborate of their kind to be found anywhere. Among the smaller theatres also, electric signs are widely employed. Electric signs may be obtained in many desired sizes and designs. In fact, a good design is one of the outstanding requirements of an effective sign and in this connection, a number of manufacturers of theatre signs have created special departments for the design of signs especially suited to theatre purposes. Since the sign must necessarily be made with consideration for the size of the theatre facade and facilities for anchoring it, the matter is usually given individual consideration, and sketches prepared for the specific building to which the sign is to be fastened. American Signs Corporation. Kalamazoo, Mich. Kolux Corporation, Kokomo, Ind. The Artcraft Sign Company, Box 86, Lima, O. Claud Neon Lights, Inc., 50 E. 42nd Street, New York City. Commonwealth Electric Sign Company, 4543 W. Lake Street, Chicago. 111. Federal Electric Company, 8700 S. State Street, Chicago, 111. FLEXLUME CORPORATION, 1100 Military Road, Buffalo, N. Y. Ideal Sign Company, Inc., 149 Seventh Street, Brooklyn, N. Y. KLIEGL BROTHERS, 321 W. 50th Street, New York vitv. Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chicago, 111. Lustrolite, Inc., 122-24 E. Fourth Street, Davenport, la. MILNE ELECTRIC COMPANY, 614 E. Lafayette Avenue, Detroit, Mich. Ralston & Company, 211 Jefferson Street. Wausau. Wis. The Philadelphia Sign Company, 338 N. Randolph Street, Philadelphia, Pa. U. S. Electric Sign Company, 208 E. 27th Street, New York City. Willey Sign Company, 1559 Church Street, Detroit, Mich. A Signs, Exit Refer to EXIT LIGHT SIGNS A Signs, Marquise and Attraction Board J^LECTRIC illumination is a bonanza to the program. Presenting the program in the marquise or in the attraction board is a box office asset. The electric presentation of a theatre and a program is an invaluable adj-unct to the theatre attendance. Large and small theatres, today, are utilizing this type of promotional presentation to bring the people to their box offices. The theatre owner today must tell his public about his organ, his refrigeration and heating and the general comfort of his audience. In the marquise or in the attraction board this message can be presented to these people. American Signs Corporation, Kalamazoo, Mich. Artcraft Sign Company, Box 86, Lima, O. Claude Neon Lights, Inc., 50 E. 42nd Street, New York City. Commonwealth Electric Sign6 Company, 4543 W. Lake Street, Chicago, 111. FLEXLUME CORPORATION, Buffalo, N. Y. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, 111. Ideal Sign Company, Inc., 149 Seventh Street, Brooklyn, N. Y. KLIEGL BROTHERS, 321 W. 50th Street, New York City. Kolux Corporation, Kokomo, Ind. The Longsign Corporation, Dayton, O. Lu-Mi-Nus Signs, Inc., 2736 Wentworth Avenue, Chicago, 111. Lustrolite, Inc., 122-24 E. Fourth Street, Davenport, la. The McNamara Sign Company, 531 E. Lafayette Avenue. Detroit, Mich. MILNE ELECTRIC SIGN COMPANY, 614 Cherry Street, Milwaukee, Wis. U. S. Electric Sign Company, 208 E. 27th Street, New York City. Willey Sign Company, 1559 Church Street, Detroit, Mich. A Slides LIDES are divided into four different classes: Song slides, advertising slides, announcement slides and special advertising slides. Song slides have come into vogue within the last few years. There are two types of these: