Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

April 12, 1930 Exhibitors Herald-World 107 The Palace Orpheum, Milwaukee, ihe brightest spot on “The White Way.” Signs That SELL! THE brilliantly lighted Milne Made Electric Signs are the signs that sell. They shout your show message to the crowds that fill your theatre. The best Theatres in the country are using MILNE Signs because they are convinced that this "showmanship" is built right in. Send us the name of your theatre and let us submit a colored sketch to you no obligation on your part . MILNE ELECTRIC SIGN COMPANY 614-618 Cherry St. Milwaukee, Wis. Long Distance Phone Grand 7 666 Chicago Branch: 4352 Broadway Graceland 4289 MILNE SIGNS Changeable Letter Marquise or Canopies WORKSTEL STUDIOS Jantern Slides OF QUALITY 15 ltof st FORTY-SIXTH ST.N.Y. BRYANT 8889 i\#J c 'Maurice Workstel 1111111111111111 in mu i min iiiiMiiiiiiiiiiiiiiiiiii^rriiiiiiiini iiiiiiiiiittw SLIDE UALITY COMPANY Organ Novelties brenfeert Effects Advertising Slides Trailers Transparencies 6 EAST LAKE ST _ ROOM 406 lllllllllllllll|l|ll||lllllllll||l|||IMIIIIIIIIIll7^UI|||||||||||||||||||||||||ILU#fll RANdlph 3729 STAte 5698 WISE SHOWMEN have foir ready reference a copy of Building Theatre Patronage 450 pages of helpful suggestions and ideas on theatre operation and management — even advice on how to handle legal problems that are common to showmen. Price $5.10 HeraldWorld Bookshop The comedy type and the sentimental type. They are sold or rented in complete sets to be run in conjunction with organ solos. Advertising slides: These are of the stock advertising type in which may be inserted the name of the advertiser. There is a large selection for every line of business artistically drawn up and cleverly worded. Announcement slides : A standard stock selection makes it possible for the theatreman to buy already made any announcement that he desires to make. They can be secured in very artistic designs. Special advertising slides: Are those made from copy furnished by the advertiser from photographs, drawings, or any other material the advertiser may have. In every case they are made up specially. Prices for stock slides range from 25 cents up. Original slides cost from about a dollar up. The Arkay Sign Company, Ine., 421 Film Exchange Building, Cleveland, O. Erker Brothers Optical Company, 608 Olive Street, St. Louis, Mo. Loucks & Norling, Inc., 246 W. 55th Street, New York City. National Studios, 226 W. 56th Street, New York City. QUALITY SLIDE COMPANY, 6 E. Lake Street, Chicago, 111. KANSLEY STUDIOS, 54 W. Randolph Street, Chicago, 111. Standard Slide Corporation, 230 W. 56th Street, New York City. A Soaps, Liquid Refer to SANITARY SPECIALTIES A Sound Devices, Synchronous and NonSynchronous Refer to MUSIC and SOUND REPRODUCING DEVICES A Sound Picture Equipment Refer to MUSIC AND SOUND REPRODUCING DEVICES Sound-Proofing ’Vf/ITH a growing tendency on the part ** of theatre owners to incorporate into the theatre building additional recreational features such as bowling alleys and ballrooms, the matter of sound-profing has become a subject of wide interest. In a great many instances it has been shown that modern methods of soundproofing make it possible to place a ballroom or bowling alley room either directly above or directly under a theatre auditorium, with positive assurance that noise will not reach the auditorium and interfere with the audience enjoying the program. Proper sound-proofing in such instances is an individual problem, due to the difference in building constructions, methods of ventilating, etc. The accomplishment is a matter of using proper design and materials based on years of successful installations. The system is based on proper breaking of solid contacts combined with proper absorbing mediums. Hearing conditions in an auditorium can be provided for to a large extent in advance of construction from a study of the plans. Acoustical defects in existing auditoriums can also be diagnosed and corrective measures applied with satisfactory results. Acoustic defects may be corrected by applying an efficient sound-absorbing material on walls or ceiling, as prescribed by a competent acoustical engineer. A number of efficient sound-absorbing materials are available, which may be elaborately decorated without reducing its efficiency. With the advent of talking pictures, the acoustical requirements of theatres have become more exacting. With this system it is possible to place refrigerating apparatus, pumps, ventilating fans and motors, converter sets, etc., in any part of a building without fear of disturbance. In case a theatre auditorium is to be located in a large office building, the system can be used to prevent sound of pipe organs from penetrating to office spaces. THE CELOTEX COMPANY, 919 N. Michigan Avenue, Chicago, 111. Irving Hamlin, 2406 Jackson Avenue, Evanston, 111. JOHNS-MANVILLE CORPORATION, 292 Madison Avenue, New York City. THE INSULITE COMPANY, 1212 Builders Exchange, Minneapolis, Minn. Macoustic Engineering Company, Ninth and Euclid Avenue, Cleveland, O. NATIONAL RUG MILLS, INC., 1001 Clybourn Street, Milwaukee, Wis. Stevens Sound Proofing Company 520 N. Michigan Avenue, Chicago, 111. UNION FIBRE SALES COMPANY, Winona, Minn. WESTERN FELT WORKS, 4029-4133 Odgen Avenue, Chicago, 111. A Sound Reproducing Devices Ref&r to MUSIC AND SOUND REPRODUCING DEVICES Speakers and Horns I JORNS and speakers used in sound installations are air columns with a belled outlet, or magnetic or electrodynamic cones (in baffles or horns), used to project the sound waves created by the amplified electrical pulsations. They are attached to amplifiers and usually number two or more, depending on the size of the theatre. H. J. Baier & Son Public Address Systems, Inc., 2134 Lee Road, Cleveland, O. Bryden Products, Inc., 2559 Bellevue Avenue, Detroit, Mich. ELEC-TRO-FONE CORPORATION, 2490 University Avenue, St. Paul, Minn. Farrand Manufacturing Company, Inc., Metropolitan Building, Long Island City, N. Y. GATES RADIO AND SUPPLY COMPANY, Quincy, 111. Jensen Radio Manufacturing Company, 6601 S. Laramie Avenue, Chicago, 111. KERSTEN RADIO EQUIPMENT COMPANY, Kalamazoo, Mich. MACY MANUFACTURING CORPORATION, 1451 39th Street, Brooklyn, N. Y. The Magnavox Company, Oakland, Cal. Miles Manufacturing Corporation, 31 W. 21st Street, New York City. Oxford Radio Corporation, 3200 W. Carroll Avenue, Chicago, 111. The Potter Company, North Chicago, 111. RACON ELECTRIC COMPANY, INC., 18 Washington Place, New Y'ork City. Radio Industries of Canada, Ltd., 120 Fort Street, Winnipeg, Manitoba. The Rola Company, 4250 Hollis Street, Oakland, Cal. SILVER-MARSHALL, INC., 6401 W. 65th Street, Chicago, 111. Stromberg-Carlson Telephone Manufacturing Company, 1060 University Avenue, Rochester, N. Y. Temple Incorporated, 1925 S. Western Avenue, Chicago, III. Trimm Radio Manufacturing Company, 847 W. Harrison Street, Chicago, 111. Ultratone Radio Speaker Company, 1046 W. Van Buren Street, Chicago, 111. The Union Fabric Company, Derby, Conn. United Radio Corporation, 25 Leighton Avenue, Rochester, N. Y. The Utah Radio Products Company, 1739 S. Michigan Avenue, Chicago, HI. WRIGHT-DeCOSTER, INC., St. Paul, Minn. Speed Indicators CPEED indicator — an electrical device ^ with an indicator which can be located in the booth, on the orchestra director’s table and in the manager’s office,