Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

108 Better Theatres Section Control your show with AC FILM SPEED INDICATOR THE AC Film Speed Indicator indicates film speed in feet per minute. Use it in connection with the film speed calculator which is supplied gratis. Gives you instantly the exact speed required to run your film in any specified time. By use of this modern equipment, performances can be kept precisely on schedule. Feature filmsand musical score can be perfectly synchronized. Talking films are accurately controlled. The AC Film Indicator is designed for quick and easy installation on all projecting machines. Price complete, with special support bracket, universal joint mounting bracket, drive shaft, and all attachments, $30. Order through your supply house, being sure to specify by Package Number the model you require, "clockwise” or "counter-clockwise.” Package No. 860,070, clockwise; Package No. 860,071, counter-clockwise. AC SPARK PLUG CO., Flint, Michigan with the meters or speedometers attached to the picture machine to register at what rate of speed the film is being run through the machine. It indicates feet per mintue and also may show minutes per thousand feet. In modern theatres where the performances are run on a schedule with everything synchronized, speed indicators are a necessity. Prices range from $15 a unit up. Generators extra. A. C. SPARK PLUG COMPANY, Flint, Mich. Barbour _ Stockwell Company, 100-300 Broadway, Cambridge, Mass. CHICAGO CINEMA EQUIPMENT COMPANY, 17361754 N. Springfield Avenue, Chicago, 111. Cinema Specialty Company, Inc., P. O. Box 1037, Gary, Ind. ESSANNAY ELECTRIC COMPANY, 2809 W. Van Buren Street, Chicago, 111. J. H. Halberg, 29 W. 57th Street, New York City. INTERNATIONAL PROJECTOR CORPORATION, 90 Gold Street, New York City. OLIVER MANUFACTURING COMPANY, 1705 E. 21st Street, Cleveland, O. The J. E. McAuley Manufacturing Company, 552-554 W. Adams Street, Chicago, 111. Stewart-Warner Speedometer Corporation, 1826 Diversey Parkway, Chicago, III. Weston Electric Instrument Corporation, Waverly Park, N. J. Splicing Blocks ^ DEVICE used in theatres and exchanges for splicing motion picture films. Splicing blocks sell for as low as $7.50. BELL & HOWELL COMPANY, 1801 Larehmont Avenue, Chicago, III. Duplex Motion Picture Industries, 74 Sherman Avenue, Long Island City, N. Y. Neumade Products Corporation, 249 W. 47th Street, New York City. Spotlights Refer to LIGHTS, SPOT A Sprinklers, Automatic Refer to AUTOMATIC SPRINKLERS A Stage Hardware Refer to HARDWARE, STAGE A Stage Lighting Equipment TUNDER the heading of Stage Lighting Equipment, come strip lights, proscenium strips, footlights, border lights, floodlights, stage effects. There are so many details in connection with stage lighting that we suggest getting in touch with the manufacturers of such equipment for specific information. FRANK ADAM ELECTRIC COMPANY, 3650 Windsor Avenue, St. Louis, Mo. BELSON MANUFACTURING COMPANY, 802 Sibley Street, Chicago, 111. Brenkert Light Projection Company, 7348 St. Aubin Avenue, Detroit, Mich. Buckeye Distributing Company, 7017 Euclid Avenue, Cleveland. O. CHICAGO CINEMA EQUIPMENT COMPANY, 17361754 N. Springfield Avenue, Chicago, 111. Chicago Electric Equipment, 417 S. Dearborn Street, Chicago, 111. Cincinnati Stage Lighting Company, 127 Opera Place, Cincinnati, O. Display Stage Lighting Company, Inc., 410 W. 47th Street, New York City. John W. English, 1631 Belmont Avenue, Cleveland, O. Great Western Stage Equipment Company, 817 Holmes Street, Kansas City, Mo. HUB ELECTRIC COMPANY, 2219 W. Grand Avenue, Chicago, 111. KLIEGL BROTHERS, 321 VV. 50th Street, New York City. Lee Lash Studios, 1818 Amsterdam Avenue, New York City. The Lit-War Company, Wellston, O. Major Equipment Company, 4603 Fullerton Avenue, Chicago, 111. Henry Mestrum, 817 Sixth Avenue. New York City. Milwaukee Electric Switchboard Company, 156 Clinton Street, Milwaukee, Wis. Mutual Electric & Machine Company, 7610 Jos. Campau Avenue. Detroit, Mich. Ward-Leonard Electric Company, 37 South Street, Mt. Vernon, N. Y. J. H. Welsh. 270 W. 44th Street, New York City. WESTINGHOUSE ELECTRIC & MANUFACTURING COMPANY, East Pittsburgh, Pa. Wheeler Reflector Company, 275 Congress Street, Boston, Mass. Wm. Wurdack Electric Manufacturing Company, 4414 Clayton Avenue, St. Louis, Mo. April 12, 1930 Stage Rigging Refer to HARDWARE, STAGE A Stage Scenery and Draperies T\RAPERIES are an important fea1 ^ ture of theatres today. They accent color and give softness and richness to an interior. Architectural lines of doorways and archways are usually distinctively hard and draperies are the mediums by which these lines are softened to give a pleasing appearance. A drapery scheme usually creates an inviting, soft and colorful atmosphere. If the drapery is in harmony with the main color in the surroundings and in proportion to the richness of the architecture there need be little worry about it being too rich or elaborate. Likewise, scenery, colorful and delicate, has become an important adjunct to the motion picture, theatre. Scenery to properly clothe the stageshow must be of a type which is eye-catching the moment the drop is raised. Many specialists have been developed in this particular field. Acoustical treatment is also quite closely allied with draping for color effect and harmony. Up-to-date scenic specialists have made a close study of draping for acoustical correction, and today, of course, acoustics are an all-important consideration in stage and house drapery installations. ASSOCIATED FABRICS CORPORATION, 723 Seventh Avenue, New York City. Beck & Sons, Highland Avenue and Dorchester, Cincinnati, O. Continental Studios, 100 E. Ohio Street, Chicago, 111. Dazians, Inc., 142 W. 44th Street, New York City. Eastman Brothers Studios, Inc., 36 W. 46th Street, New York City. John W. English, 1613 Delmont Avenue, Cleveland, O. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. Great Western Stage Equipment Company, 817 Holmes Street, Kansas City, Mo. S. M. Ilexter & Company, Inc., 2400 E. Superior Street, Cleveland, O. Interstate Decorating Company, 1458 S. Wabash Avenue, Chicago, 111. Landish Studios, Inc., 40 Ames Street, Rutherford, N. J. Lee Lash Studios, 1818 Amsterdam Avenue, New York City. Mandel Brothers, Inc., State and Madison Streets, Chicago, III. Manhattan Studios, 134th Street and Park Avenue, New York City. E. L. Mansure Company, 1605 Indiana Avenue, Chicago, 111. Matney Studios, 307 W. 47th Street, New York City. NATIONAL THEATRE SUPPLY COMPANY, 624 S. Michigan Avenue, Chicago, 111. Novelty Scenic Studios, 340 W. 41st Street, New York City. Radian Screen & Decorating Company, Finance Building, Cleveland, O. Sosman & Landis Company, 416 S. Kedzie Avenue, Chicago, III. TIFFIN SCENIC STUDIOS, Tiffin, O. Twin City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. The Universal Scenic Studios, Inc., 378-80 Fifth Street, Milwaukee, Wis. Volland Scenic Studios, Inc., 3737 Cass Avenue, St. Louie, Mo. I. Weiss & Sons, 508 W. 43rd Street, New York City. Windowcraft Valance & Drapery Company, 328 Superior Avenue, N. W., Cleveland, O. Statuary A RTISTRY of decoration in a theatre is reflected never more vividly and accurately than by the statuary. A dignified and beautiful statue at the head of the stairs leading to the mezzanine, for example, can establish the tone of a theatre almost as rapidly and conclusively as the construction. P. P. Caproni & Brother, Inc., 1914 Washington Street, Boston, Mass. Silvestri Art Manufacturing Company, 1035 Orleans Street, Chicago, 111.