Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

110 Better Theatres Section April 12, 1930 trading at their neighborhood stores. Chas. L. Hoyland Company, 180 N. Michigan Avenue, Chicago, 111. Twin-City Scenic Company, 2819 Nicollett Avenue, Minneapolis, Minn. Theatre Brokers Refer to BROKERS A Theatre Dimmers Refer to DIMMERS A Theatre Seats Refer to CHAIRS A Theatre Promotion TWO primary factors in promotional A work of a theatre, as far as paper is concerned, are quality production and speed of service. Just as those two elements figure in the contact between theatre owner and patron, so too they loom in the relations between the exhibitor and the company that serves him with his promotional material. Adswin Corporation, 727 Seventh Avenue, New York. Davis Bulletin Company, Inc., Lock Street, Buffalo, N. Y. Bower Show Print, Fowler, Ind. Chicago Show Printing Company, 222 W. Madison Street, Chicago, 111. EXHIBITORS PRINTING SERVICE, 711 S. Dearborn Street, Chicago, III. Filmack Company, 838 S. Wabash Avenue, Chicago, 111. The Hammiell Corporation, 1714 Third Avenue, N., Birmingham, Ala. The Hennegan Company, 311 Genesee Street, Cincinnati, O. NATIONAL PROGRAM & PRINTING COMPANY, 729 S. Wabash Avenue, Chicago, 111. NATIONAL SCREEN SERVICE, 130 W. 41st Street, New York City. Frank Roberts, 111 N. Franklin Street, Syracuse, N. Y. Screen Publications, Box 126, Appleton, Wis. Radio Mat Slide Company, 167 W. 48th Street, New York City. Tickets r|’HEATRE tickets are available and A used in many forms as roll tickets, folded tickets, reserved seat tickets, and ticket coupon books. Roll and folded tickets of the more usual denominations are carried in stock. Tickets are commonly sold in even multiples of 10,000, the price decreasing with additional thousands ordered. Tickets are made for use with ticket issuing machines and are consecutively numbered. This enables accurate check of tickets sold for each day. Stock tickets may be obtained for 50 cents a roll. Special printed roll or center hole folded tickets range in price from $8 for 10,000 to $158 for a million. The admission price must be printed on each ticket, by order of the government. PROGRAMS That Sell Empty Seats THE NATIONAL Program and Printing Co. 729 South Wabash Ave., Chicago 320 West 46th St., New York Send for Samples ARCUS TICKET COMPANY, 348 N. Ashland Avenue, Chicago, 111. AUTOMATIC TICKET REGISTER CORPORATION, 245 Fifth Avenue, New York City. Columbia Printing Company, 1632 N. Halsted Street, Chicago, 111. Globe Ticket Company, 116 N. 12th Street, Philadelphia, Pa. Hancock Brothers, Inc., 25 Jessie Street, San Francisco, Cal. International Ticket Company, 50 Grafton Avenue, Newark, N. J. Keystone Ticket Company, Shamokin, Pa. MidWest Ticket & Supply Company, 910 S. Michigan Avenue, Chicago, 111. National Ticket Company, Shamokin, Pa. Simplex Ticket Company, 3120 W. Grand Avenue, Chicago. 111. Weldon, Williams & Lick, Fort Smith, Ark. World Ticket & Supply Company, Inc., 1600 Broadway, New York. Ticket Booths TV EEPING pace with advancement in theatre design the box office has been developed from a rather unsightly necessity to a thing of beauty, modernly equipped for speedy and accurate sale of tickets. It is usually designed in harmony with the architectural scheme of the theatre. Attractive booths are made of plastic composition or wood. Others are made of cast brass or bronze with marble bases. While larger theatres require several box offices one of these is always placed as near the sidewalk lines as possible. This procedure is usually followed where only one box office is used also, thus placing the ticket window within easy access. Ticket booths vary in price according to their construction, size and elaborateness from $350 to $1,500. Atlas Metal Works, 2601 Alamo Street, Dallas, Tex. The Caille Brothers Company, 6210 Second Boulevard, Detroit. Mich. Libman-Spanjer Corporation, 1600 Broadway, New York City. Lobby Display Frame Corporation, 723 Seventh Street, New York City. Newman Manufacturing Company, Norwood Station, Cincinnati, O. Stanley Frame Company, 727 Seventh Avenue, New York City. Ticket Holders TNIERE are various forms and types A of these made for both the single and coupon ticket rolls and generally constructed so that the roll of tickets is automatically held under tension, which prevents the roll of tickets from unwinding. The prices range from $0.50 to $1.50. AUTOMATIC TICKET REGISTER CORPORATION, 245 Fifth Avenue, New York City. Simplex Ticket Company, 3120 W. Grand Avenue, Chicago, 111. A Ticket Machines Refer to MACHINES, TICKET A Tile (for Floors and Decoration) TMPORTANCE of first impressions has been repeated often enough, yet many a patron has drawn a negative reaction toward a beautiful theatre because insufficient attention has been paid to the appearance of the lobby. The usages of decorative tile in the theatre are many and valuable. Besides its use for fountains and purely decorative features, it is proved beautifying as well as durable as floor material in theatre lobbies, lounges, etc. American Encaustic Tiling Company, Ltd., 16 E. 41st Street, New York City. Associated Tile Manufacturers, 420 Lexington Avenue, New York City. Mosaic Tile Company, Zanesville, O. The Tile-Tex Company, 1232 McKinley Avenue, Chicago Heights, 111. A Tool Kits rJ’OOL kits, or outfits, are made complete with a set of tools for use on the picture machine. They usually contain “V” Block, Split Screw Driver, Driver Pins, Taper Pin Reamer, Taper Pin Remover and Sprocket Puller. Price is $5. INTERNATIONAL PROJECTOR CORPORATION, 90 Gold Street, New York City. Ticket Booth Heaters rI’HE ticket booth heater is a compact A device which is a necessity, especially in cases where the booth is set away from the walls of the theatre. The seller in the booth must be protected against climatic conditions to function efficiently in change making. A cold booth is not productive to correctness. The Prometheus Electric Corporation, 360 W. 13th Street, New York City. TIME-O-STAT CONTROLS COMPANY, Elkhart, Ind. Ticket Choppers A MACHINE for punching tickets * dropped in box as patron enters theatre. The ticket chopper guards against the resale of tickets. Mutilation of the ticket consists of perforations made on the ticket, which, however, is done in a manner that does not prevent accurately checking results. Ticket choppers are made in several wood and metal finishes, and are operated by electricity, or hand or hand and foot. Prices range from $75 to $250. AUTOMATIC TICKET REGISTER CORPORATION, 245 Fifth Avenue, New York City. H. V. Bright, 1104 Prospect Avenue, Cleveland, O. Caille Brothers, 6210 Second Avenue, Detroit, Mich. Mid-West Ticket & Supply Company, 910 S. Michigan Avenue, Chicago, 111. Newman Manufacturing Company, Norwood Station, Cincinnati, O. Visible Coin Style Company, 1224 E. 111th Street, Cleveland, O. J. H. Waech & Son, 300 37th Street, Milwaukee, Wis. Towels, Paper PROGRESSIVE operation of a theatre does not stop at the screen or stage of the theatre. It extends even to the small details of equipment of the entire theatre. Paper towels are a factor of efficient equipment, but in this, as in all other phases of running a theatre, there are varying standards and values. The most successful theatre owner has the highest standards. Bay West Paper Company, Green Bay, Wis. Ft. Howard Paper Company, Green Bay, Wi6. Hoberg Paper & Fiber Company, Green Bay, Wis. CIRCUS HtRDLDJ PflOGRWM DftTtt’POST6RS EXHIBITORS Printing Service 711 South Dearborn Street CHICAGO, ILL.