Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

112 Better Theatres Section xM Sensation in FATIONAl SCREEN SERVK chic a o o 610 SO WABASH KVt. ALL TECHNICOLOR TALKING TRAILERS VAGABOND KING THE ROGUE SONG NOW AVAILABLE BESTEROPTICON Slide Projector Low in Price — High in Results Price $26.00 at All Dealers BEST DEVICES CO. 200 Film Bldg., Cleveland, Ohio WITHOUT INVESTMENT PROFIT Vending machines and candy furnished without cost. Candy highest quality kept fresh by frequent service, sells fast. Pays you big percentage. Fits odd corners, mi-kes them pay dividends. Write for generous proposition. Margaret Felch 54 West Randolph St. Chicago, III. Tel. Dorchester 7563 Books Theatre Managers and Projectionists Need Richardson’s Motion Picture Handbook — Vols. 1 and 2 $ 6.20 Richardson’s Motion Picture Handbook — Vol. 3 — 5.10 Complete Set (the three volumes) 10.20 Building Theatre Patronage 5.10 Remittance to accompany order, unless you wish bool{s sent C.O.D. Order from Herald-World Bookshop 407 S. Dearborn Street Chicago, Illinois Re-Decorate Your Staff! You know from expert ence that re-decorating your house always steps up attendance. One man tells another— -and the second man comes to see for himself. You get the same effect by putting your staff in new uniforms. Let them be gay and colorful — eyecatchers! But do not sacrifice that touch of authority which commands respect from your patrons. Keen judgment is needed to hit the right medium. Maier-Lavaty uniform designers have judgment mellowed by years of experience. And they are backed up by craftsmen who know how to convert their ideas into cloth, braid and buttons. Let us send you samples of fabrics, style-chart, and prices. Write to Maier-Lavaty Co., 2139 Lincoln Ave. Chicago April 12, 1930 The American Vending Company, 39 S. LaSalle Street, Chicago, 111. Columbus Vending Company, 2005-13 E. Main Street, Columbus, O. Consolidated Automatic Merchandising Corporation, 245 Fifth Avenue, New York, N. Y. MARGARET FELCH, 54 W. Randolph Street, Chicago, III. Kersten & Smerling, 330 36th Street, Brooklyn, N. Y. MILLS NOVELTY COMPANY, 4110 Fullerton Avenue, Chicago, 111. Superior Automatic Vending Company, 1223 S. Wabash Avenue, Chicago, 111. Ventilating Systems Refer to AIR CONDITIONING AND COOLING EQUIPMENT— COOLING, VENTILATING SYSTEMS — ELECTRIC FANS— FANS, VENTILATING A Ventilators I> ROPER distribution of air in the theatre is an important feature of correct ventilation. One of the methods of achieving this is through the use of ventilators located in the auditorium floor. Air brought into the theatre is distributed in this manner to all parts of the house. Ventilators of this type which are generally known as mushroom ventilators, may be adjusted to permit the desired amount of air entering the auditorium. It is claimed that diffusers of this type enable an evenly distributed amount of air to reach all portions of the building. The prices range from 50c to $1.50 each, depending on the diameter. A six-inch diameter is generally used. American Metal Products Company, 5855 Manchester Avenue, St. Louis, Mo. Knowles Mushroom Ventilator Company, 41 N. Moore Street, New York City. Sobel & Kraus, Inc., 517-21 E. 136th Street, New York City. A Wall Coverings C INCERE consideration must be given ^ to the subject of wall coverings for in the final analysis they are one of the most important factors in theatre construction. Beaver Products Company, Inc., 1440 Military Road, Buffalo, N. Y. Cornell Wood Products Company, 190 N. State Street, Chicago, 111. Universal Gypsum & Lime Company, 111 W. Washington Street, Chicago, 111. U. S. Gypsum Company, 300 W. Adams Street, Chicago, 111. Vitroiite Company, 133 W. Washington Street, Chicago, 111. H. B. Wiggin’s Sons Company, Bloomfield, N. J. A Waste Cans 'T'HESE generally have self closing x covers, some of them being operated by foot levers. Some are finished in high-grade enamel to harmonize with the rest of the booth equipment, while others are made of galvanized iron. Some types are also water tight, so they will hold water to extinguish carbon butts or the immersion of film fragments in water for safety. The prices range from $5.00 to $7.50. E. E. Fulton Company, 1018 S. Wabash Avenue, Chicago, 111. Water Purifiers and Coolers ATER purifiers and coolers have made theatre attendance more welcome to the prospective patron. These devices assure them of refreshing water which is cool and pure at all times. American Carbonic Machinery Company, Wisconsin Rapids, Wis. U. S. Ozone Company, 500 N. Dearborn Street, Chicago, 111. Wheels, Color Refer to COLOR WHEELS