Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
000417
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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7 April 26, 1930 EXHIBITORS HERALD-WORLD pays for Western Electric Quality The smallest theatre can equip profitably with Western Electric. New equipment — new plan — new prices — starting as low as $2950, no down payment, average weekly rental $42.28, including service— bring the highest quality sound within the reach of every theatre. Western Electric’s new equipment upholds the same standard for quality and uninterrupted programs, set in theatres now giving 150,000 performances weekly. Prices now in effect cannot be lowered unless quality is sacrificed — and this will not be done. Don’t be misled into waiting. Get your share now of the increased attendance Western Electric Sound Equipment brings — as proved day after day in 5500 theatres. For full information and survey — mail the attached coupon. SOUND 1 THE VOICE OF ACTION / E.H.-l | / SYSTEM Northern Electric in Canada Distributed by Electrical Research Products Inc. Electrical / Research Products, Inc. ^ S 25(1 W. 57tli Street, N. Y. S Semi details on new sales plan. ^ ' Address