Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

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The Independent Film Trade Paper EXHIBITORS H E RALD WORLD Home Office : 407 So. Dearborn St. Chicago In This FILM AND STAGE Film Companies Get Firm Foothold on New York Stage by Increasing Activity in Legitimate Production Field — Paramount and Warner Brothers Make Better Plays Pay Better Than Ever Paramount Strengthens Position Through Chester Erskine — Warners Obtain Invaluable Help from Paul Moss. Issue — FOX CABINET SET Fox Cabinet in Complete Operation with Sheehan in Full Command Under Clarke’s Benevolent Leadership — First Public Financing Under New Regime Brings Offering of $30,000,000 in Debentures as Part of Plan Whereby Fox Companies Will Pay Off $100,000,000 in Obligations. COMPLETE INDEX TO CONTENTS NEWS Fight is launched over deal whereby 200 theatres in Famous Players-Canadian Corporation would be purchased by Paramount — Mayors at opening of Warners’ Hollywood. Industries’ codes of trade practice ethics face withdrawal of sanction of Federal Trade Commission — Fox forces to map five-year program at sales convention. Academy of Motion Picture Arts and Sciences takes steps for practicable application of Code of Ethics — Details will be discussed at series of meetings. Seattle exhibitor locks out projectionists after he demands 20 per cent pay reduction — United Artists convention on coast hears home office leaders. DEPARTMENTS Short Features 45 Music and Talent 46 The Theatre 39 Classified Advertising 51 What the Picture Did for Me 53 Chicago Personalities by Jim Little 58 FEATURES Service on Pictures 28 The Voice of the Industry (Letters from Readers) 52 Motion Picture Finance 20 Hollywood, by Douglas Hodges 31 Broadway 12 Sound Pictures 34 Pictorial Section 21 J. C. Jenkins— His Colyum 33 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT — Metro-Goldwyn-Mayer, Columbia, Aristocrat Pictures, Educational, Paramount, R K O Productions, Warner Brothers, United Artists, First National, Radiotone Pictures Corporation, Jules Juillard, A. R. Boyd Enterprises, Western Electric, National Screen Service, Vitadisc Corporation. MUSIC AND TALENT — Jack Meyer, Quality Slide Company, Brooks Costumes. CHICAGO 407 South Dearborn St. Telephone Harrison 0036-37-3B Cable Address: Quigpubco EDWIN S. CLIFFORD. General Manager JAY M. SHRECK, Managing Editor GEORGE CLIFFORD, Business Manager ERNEST A. ROVELSTAD, News Editor HOLLYWOOD 1605 North Cahuenga St. Telephone Gladstone 2118-2110 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEW YORK 565 Fifth Avenue Telephone Wickersham 2366-2367 PETER VISCHER, New York Manager HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions. Canada and all countries of the Americas— $3.00 per year; Great Britain and its colonies £1 p.r year. Other foreign countries— $5. 00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.