Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

April 26, 1930 EXHIBITORS HERALD -WORLD 27 RCA Offers Schipa, Chicago Opera Star , on May 1st Radio Program (Special to the Herald-World) NEW YORK, April 22.— Tito Schipa, leading tenor of the Chicago Opera, and a favorite with concert audiences, will be the soloist of the RCA Hour (formerly Victor Hour) to be broadcast by the Radiola division of the RCA-Victor Company, Thursday evening, May 1, at ten o’clock, eastern standard time, from Station WEAF, over an NBC network. Schipa is a tenor of natural gifts, whose voice of robust quality is produced with amazing ease. A native of the Italian town of Lecce, his operatic debut was made at the Costanzi theatre, now the Royal Opera, in Rome. Ten years later he made his first American appearance in Chicago as the Duke in “Rigoletto.” He is as popular in Italy and in South America as he is in the United States. Recently, at the request of Mussolini, he delayed his return to the United States so that he could sing at a gala performance in Rome during the festivities attendant on the marriage of Crown Prince Umberto to the Belgian Princess Marie Jose. Schipa will sing the arias, II Mio 7 esoro, from “Don Giovanni”; La Donne E Mobile, from “Rigoletto” ; and La Reve, from “Manon Lescaut.” He will also sing “Princesita,” by Padilla ; “El Gaucho,” by himself ; and “Mandoline,” by Debussy. Other contributions to the program will be made by the orchestra under Nathaniel Shilkret, and by the Shilkret string quartette. $150,000 to Be Spent By Glen W. Dickinson Circuit To Improve 3 Theatres (Special to the Herald-World) KANSAS CITY, April 22. — An expansion program has been launched by the Glen W. Dickinson circuit, calling for extensive remodeling of three theatres. The program will affect the Hubbell at Trenton, Mo., the Dickinson at Lawrence, 'Ivan., and the Marshall at Manhattan. The names of the Hubbell and the Marshall will be changed in each case to Dickinson. The total expenditure on these houses is expected to reach $150,000. Besides these improvements, a $15,000 cooling plant will be installed in the Both theatre at Independence, Kan. The Dickinson circuit recently won an important victory over the “bluenoses,” when, partly because of the popularity of the Dickinson theatre in Hiawatha, Ivan., that town voted by a majority of 161 to condemn efforts of the city council to prohibit Sunday shows. Clarence M. Smith had just become manager of this house when the “bluenose” move was made. Smith had previously won the people of Trenton, Mo., over to Sunday shows. He declares : “The average theatre manager is to blame for not being open on Sundays. He forgets that good will is the seed of profit. He does not keep his theatre up-to-date.” Ten-Cent Matinees for Children at the Saenger ( Special to the Herald-World ) NEW ORLEANS, April 22. — -The first of a series of ten-cent matinees that will be a feature at the Saenger theatre during the summer months, took place Saturday morning at 9 o’clock. “The Light of Western Stars,” Zane Grey’s story of range days, was the picture, and the surrounding program of short subjects was selected with exceptional care to insure proper juvenile appeal. Wesley Lord played a special organ offering. The Saenger plans to run these matinees during the summer whenever the feature picture contains proper entertainment value for the youngsters. Drama Under the Big Top Left: Riding in state. Helen Twelvetrees and Stdly Starr being exploited as princesses in the parade. '"PEIS is circus time, and just is the real shows are packing up trapeze and tanbark for the annual exodus from winter quarters, Pathe is preparing to bring forth a reel circus with all the action and sounds that actually go on under the big top. “Swing High” is, as the title indicates, a page from the life of aerialists — a climatic page, let it be aded. The cast, listed as all-star, is headed by Helen Twelvetrees. Joseph Santley directed. Below: A scene that is a panorama of the spectacle under the big top. Above: Love comes high. A scene ivith Helen Twelvetrees and Fred Scott.