Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

EXHIBITORS HERALD-WORLD 35 April 26, 1930 LATEST PHOTOPHONE INSTALLATIONS Latest installations and contracts of RCA Photophone include the following: Victory, Lamar, Col.; Strand, Monroe, N. C.; Park, Tacoma, Wash.; Bard’s Hill Street, Los Angeles; Mission, Sulphur Springs, Texas; Society, Seattle, Wash.; Mission Street, Wenatchee, Wash.; Lafayette, Baltimore, Md. ; Castle, Detroit, Mich. ; Finke, California, Mo.; Verona, New York City; Angeles, Baypoint, Cal.; Tarkio, Tarkio, Mo.; Lyric, Cheraw, S. C.; Pearl River, Pearl Rivei, N. Y. ; Victory, Harvey, La.; Queen, Trinity, Texas; Liberty, Cape May, N. J.; Blakers and the Regent, Wildwood, N. J. AD PHOTOPHONE INSTALLATIONS New Port theatre (Mrs. Frances Pearl), Gillespie, 111. ; Cameo, Akron, Ohio ; Grindstone, Grindstone, Ariz. ; DeLuxe, Newark,, N. J. ; Sawyer’s Auditorium, Lansford, N. D. ; Colton, Colton, Cal.; Princess, Memphis; Crystal, Dundee, 111.; Harris, Hopewell, Va. ; Nostrand, Brooklyn, N. Y. ; Erwin Auditorium, Durham, N. C. ; Moose, Norwalk, Ohio; Majestic, Ashland, Wis.; Mascot, Mobridge, S. D. ; Shelmar, Louisville, Ky. ; New Liberty and Graham theatres, Brooklyn, N. Y. ; Isis, Lusac, Kan. Sequoia, Mill Valley, Cal. ; State, Rivesville, W. Va.; Hiltz, Black Mt, N. C. ; Imperial, South Boston, Mass. ; Charles D. Girard, Tupper Lake, N. Y. ; Paramount, Coachella, Cal.; Liberty, Vandalia, Cal.; Fulton (A. W. Henderson), Baltimore, Md. ; Baltimore and Linwood theatres, Baltimore, Md. ; Midwest, Detroit, Mich.; Franklin (Louis Golden), Detroit, Mich.; Broadway (J. W. Wagner). High Point, N. C. ; Lincoln, San Francisco; Wonderland (Roy Bengston), Lindsborg, Kan.; Muse, Omaha, Neb.; Colonial, Ogden, Utah ; Rio, Oak Creek, Cal. ; Olympic (H. E. Holben), Lenox, Iowa. Nickel Talker Show Has ’Em in Big Line At Gardner’s House An all-talker program for only a nickel admission — adults and children. That is what L. O. Gardner, manager of the New Centre theatre, is giving Kansas Citians every Monday. Residents of that city can see a big program for a nickel on “Bargain Monday,” and 1,450 seats are packed, with a line waiting out front to get in. The Centre Theatre advertises that it gives the biggest show in the Uniter States, for five cents. On other nights of the week Gardner charges only 10 and 15 cents admission for an all-talker program, and is meeting with marked success. The sound equipment is medium-priced and the house has been acoustically treated. Gardner is a live-wire exhibitor and there is no doubt he is going to make a huge success of the New Centre house. Perrin and Starlight Have Leads in Second of Big 4 Group of Western Talkers Jack Perrin and his white horse, Starlight, have the lead in “Ridin’ Law,” second of the talking series of Big 4 Film Corporation, the others in the cast being Yakima Canutt, Rene Bordon, Jack Mower, Robert Walker, Pete Morrison, Ben Corbett, Fern Emmett, and Olive Young, Chinese girl. Harry Webb is directing the six Westerns under the general title of “Beyond the Rio Grande.” Better Sound Reproduction Mayor Harry C. Clark (center) of San Diego, Cal., presents the HeralckfVorld plaque for better sound reproduction to Sam Cohen (left) of the Spreckels theatre. On the right is William Salyers, head projectionist of th theatre, who is credited with perfecting the sound installation. SAN DIEGO — In the presence of the mayor and other city officials, the first Exhibitors Herald-World plaque for sound reproduction to be awarded here, was presented to the Spreckels theatre management. Douglas Hodges, Western representative of the Herald-World, recently announced the Spreckels as the theatre here in which the best sound reproduction had been found. The decision was reached after a survey of all other theatres in San Diego. Hodges was present at the ceremonies which marked the presentation today. Mayor Harry C. Clark of this city, presented the plaque to acting manager, Sam Cohen, of the Spreckels, after a short congratulatory speech. Cohen credited William Salyers, head projectionist, for his work in perfecting the sound installation. The Spreckels recently was converted into a talkie house after having been devoted to roadshow productions for many years. It was built by Claus Spreckels in 1912. Fred W. Siegel, Los Angeles capitalist, took over the lease last December and had the entire house remodeled for talking picturs at that time. Western Electric equipment is used throughout. A special grouping of the horns backstage, by which three speakers are used, is said by Salyers to be largely responsible for the excellence of the reproduction.